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Author: D. Sinha Publisher: Springer ISBN: 1137367105 Category : Business & Economics Languages : en Pages : 184
Book Description
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Author: D. Sinha Publisher: Springer ISBN: 1137367105 Category : Business & Economics Languages : en Pages : 184
Book Description
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Author: Yorim Spoelder Publisher: Cambridge University Press ISBN: 1009403168 Category : History Languages : en Pages : 347
Book Description
Shows how the transimperial knowledge networks of 'Greater India' energized the interwar nationalist, internationalist and anti-colonial imagination in British India.
Author: Glyn Atwal Publisher: Springer ISBN: 1137547154 Category : Business & Economics Languages : en Pages : 256
Book Description
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Author: Simi Malhotra Publisher: Springer Nature ISBN: 9811552541 Category : Social Science Languages : en Pages : 173
Book Description
This book discusses food in the context of the cultural matrix of India. Addressing topical issues in food and food culture, it explores questions concerning the consumption, representation and mediation of food. The book is divided into four sections, focusing on food fads; food representation; the symbolic valence of food; modes and manners of resistance articulated through food. Investigating consumption practices in both public and ethnic culture, each chapter introduces a fresh approach to food across diverse literary and cultural genres. The book offers a highly readable guide for researchers and practitioners in the field of literary and cultural studies, as well as the sociological fields of food studies, body studies and fat studies.
Author: DR. AMRITA BANERJEE Publisher: INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE ISBN: 8195515959 Category : Social Science Languages : en Pages : 288
Book Description
This book contains twenty-four Best Paper Award-winning articles presented in the IIHSG International Conference 2022 on Human Security and Governance organised by Interdisciplinary Institute of Human Security & Governance, Delhi, India in collaboration with Amity Institute of Liberal Arts, Amity University Mumbai; Centre for Conflict Studies, Middlebury Institute of International Studies, Monterey, CA, USA, Security Women, United Kingdom; Department of International Relations; Central University of Jharkhand, India; Department of Defence & Strategic Studies, Himachal Pradesh University, Shimla, India and Department of International Relations, University of Chittagong, Bangladesh. Total 537 human security experts presented paper in this virtual event from every corner of the globe like Italy, Poland, Nigeria, Philippines, Malaysia, Saudi Arabia, Nepal, Pakistan, UK, USA, Bangladesh, Canada and so on. Best articles written by them is added in this volume. In this Conference, there are some articles, which can be brought under the theme of Women Security and Governance. So, we clubbed that in this edited volume. This book, Women Security & Governance tries to address various contemporary security issues in global arena through gendered lenses – like Gender-Water Security Linkages, Property Rights for Hindu Women, Cyber Crimes against Women in India, the Plight of Women During the Conflicts, Gender Security in Domestic Sphere, the Plight of Girl Child Soldiers, Challenges of Human Security in Mongolia, Drone Warfare and Human Security, Rethinking the War on Terror & Global Anti-Terror Initiatives, State-led Anarchy and Human Security in South Asia, Gandhian Ideas on Terrorism as a Threat to Human Security, Human Security and Contributions of Indian Space Programme, Human Security and Sustainable Governance, Engendered Environmental Peacebuilding in Tibet, Northeast India and Bangladesh, Gender Security and Law, and Minority Protection from a Human Security Perspective. I hope that this collection of essays can become a benchmark for the future as well as spur new research agendas and projects that will put the region into a much-needed conversation on the recent trends of women security and the modalities of tackling it by different types of governance.
Author: Lipi Begum Publisher: Bloomsbury Publishing ISBN: 1838609180 Category : Design Languages : en Pages : 248
Book Description
For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.
Author: D. Sinha Publisher: Palgrave Macmillan ISBN: 9781349676408 Category : Business & Economics Languages : en Pages : 184
Book Description
Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers.
Author: Ramya Ramamurthy Publisher: Hachette India ISBN: 9351951413 Category : Business & Economics Languages : en Pages : 432
Book Description
What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises ? some unexpected and some self-inflicted, but each a defining factor in shaping a company?s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India?s biggest businesses that dealt with potential disaster and emerged on the other side ? either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter ? faulty products, leadership changes, disastrous sales cycles and competition activity, among others ? and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.
Author: Srikanth Thaliyakkattil Publisher: Springer ISBN: 9811384258 Category : Business & Economics Languages : en Pages : 257
Book Description
This book analyses Chinese discourse on Indian attitudes towards the Belt & Road Initiative (BRI), and argues that the Indian discourse is becoming one of the biggest hurdles to China creating its own narrative about China’s rise in Asia and beyond. In doing so, it spans across the themes of the power struggle between China and US, China and India, the Chinese perception of India, China-South Asia relations, the China-US- India strategic triangle and the success and failures of BRI. The first part of the book focuses on the Chinese thinking behind the launch of the BRI and addresses questions related to the purpose of this initiative and ways in which it will facilitate China’s rise as a superpower. Subsequently the book addresses how effective or ineffective India’s challenge is and how it is negatively affecting China’s BRI.
Author: D. Sinha
Author: D. Sinha
Author: Dheeraj Sinha
Author: Yorim Spoelder
Author: Glyn Atwal
Author: Simi Malhotra
Author: DR. AMRITA BANERJEE 
Author: Lipi Begum
Author: D. Sinha
Author: Ramya Ramamurthy
Author: Srikanth Thaliyakkattil