Class & Industrial Marketing PDF Download

Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 912

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Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0

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Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Author: Frederick E. Webster
Publisher: John Wiley & Sons
ISBN:
Category : Industrial marketing
Languages : en
Pages : 304

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Book Description
Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling

Author: Dana E. Harrison
Publisher:
ISBN: 9781260597745
Category :
Languages : en
Pages : 512

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Book Description

Author: Pervez N. Ghauri
Publisher:
ISBN: 9780077122850
Category : Export marketing
Languages : en
Pages : 682

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Book Description
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524

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Author: Roger A. Kerin
Publisher:
ISBN: 9780072999891
Category : Marketing
Languages : en
Pages : 0

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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 720

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Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 778

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Author: Joseph F. Hair
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.