Just Ask a Woman PDF Download

Author: Mary Lou Quinlan
Publisher: John Wiley & Sons
ISBN: 0471446971
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Author: Linda Babcock
Publisher: Princeton University Press
ISBN: 0691210535
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve—perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.

Author: Amanda Palmer
Publisher: Grand Central Publishing
ISBN: 1455581070
Category : Self-Help
Languages : en
Pages : 224

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Book Description
FOREWORD BY BRENE BROWN and POSTSCRIPT FROM BRAIN PICKINGS CREATOR MARIA POPOVA Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of THE ART OF ASKING. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. THE ART OF ASKING will inspire readers to rethink their own ideas about asking, giving, art, and love.

Author: Anonymous
Publisher: Simon and Schuster
ISBN: 0689832494
Category : Young Adult Fiction
Languages : en
Pages : 178

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Book Description
A teen plunges into a downward spiral of addiction in this classic cautionary tale. January 24th After you’ve had it, there isn't even life without drugs… It started when she was served a soft drink laced with LSD in a dangerous party game. Within months, she was hooked, trapped in a downward spiral that took her from her comfortable home and loving family to the mean streets of an unforgiving city. It was a journey that would rob her of her innocence, her youth—and ultimately her life. Read her diary. Enter her world. You will never forget her. For thirty-five years, the acclaimed, bestselling first-person account of a teenage girl’s harrowing decent into the nightmarish world of drugs has left an indelible mark on generations of teen readers. As powerful—and as timely—today as ever, Go Ask Alice remains the definitive book on the horrors of addiction.

Author: Sonia Sotomayor
Publisher: Penguin
ISBN: 0525514120
Category : Juvenile Fiction
Languages : en
Pages : 34

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Book Description
Justice Sonia Sotomayor and award-winning artist Rafael Lopez create a kind and caring book about the differences that make each of us unique. A #1 New York Times bestseller! Winner of the Schneider Family Book Award! Feeling different, especially as a kid, can be tough. But in the same way that different types of plants and flowers make a garden more beautiful and enjoyable, different types of people make our world more vibrant and wonderful. In Just Ask, United States Supreme Court Justice Sonia Sotomayor celebrates the different abilities kids (and people of all ages) have. Using her own experience as a child who was diagnosed with diabetes, Justice Sotomayor writes about children with all sorts of challenges--and looks at the special powers those kids have as well. As the kids work together to build a community garden, asking questions of each other along the way, this book encourages readers to do the same: When we come across someone who is different from us but we're not sure why, all we have to do is Just Ask. Praise for Just Ask: * "Addressing topics too often ignored, this picture book presents information in a direct and wonderfully child-friendly way." --Booklist, *STARRED REVIEW* "An affirmative, delightfully diverse overview of disabilities." --Kirkus Reviews "A hopeful and sunny exploration of the many things that make us unique [with] dynamic and vibrant illustrations [that] emphasize each character’s unique abilities. . . . A thoughtful and empathetic story of inclusion." --SLJ

Author: Mary Lou Quinlan
Publisher: Worthy Books
ISBN: 1617951854
Category : Crafts & Hobbies
Languages : en
Pages : 122

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Book Description
After Mary Lou's mother passed away, she went searching for the God Box. But rather than one box, Quinlan found 10 containers stuffed with hundreds of origami-like folded papers. Covering the last 20 years of her mother's life, the notes contained a treasure of brief prayers for family, friends and people she had never even met. Note by note, Quinlan discovered the greatest lesson her mother could impart: the importance of letting go in order to live. Poignantly written and beautifully designed, The God Box is a gift for every parent, every son or daughter, every person who trusts in the permanence of love and the power of prayer.

Author: Howie Reith
Publisher: Howard Reith
ISBN: 9780998352718
Category :
Languages : en
Pages : 396

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Book Description
The Guyde is the most comprehensive men's dating and self-improvement book ever written, designed to be everything you need to transform into the most confident version of yourself. There are no lines or routines; instead you'll find exercises and information to improve your self-esteem, social skills, and other elements integral to social success. Everything in these pages is backed with scientific evidence, and when I say scientific evidence, I mean cited peer-reviewed literature, not pop evolutionary psychology or the "law of attraction." You won't be reading anecdotes telling you about my "successes" or opinions; you'll be learning the practical steps necessary for the specific changes you want to manifest in your life. The Guyde is divided into four sections: Part I - Psychology Part I focuses on the internal elements of social interaction. How do you overcome your toxic self-limiting beliefs that keep you from being authentic with people? How do you overcome your fears? How can you stay motivated to make your changes? You will learn clinically effective approaches to all of these and more. Part II - Social Skills For many men, the biggest barrier between themselves and social success is a lack of social skills and awareness. In Part II, you'll learn how to shore up this weakness. You will learn how to listen, banter, share stories, and assert yourself with others. You'll learn how to improve your body language and vocal tonality to project confidence and charisma. Part III - Physical Attractiveness Part III will teach you how to improve your physical features. The first two chapters detail the most clinically effective approaches to diet and exercise. We'll also discuss the basics of fashion and how to dress to impress. Master Part III, and when you go out, you will turn heads. Part IV - Dating The final portion of The Guyde deals with dating, in this version, in a heterosexual male context. You'll learn the best places to meet potential dates, how to flirt, and how to ask someone out. You'll learn how to plan brag-worthy romantic evenings and how to address problems like rude cancellations and "ghosting." You'll learn how to interact physically while being sensitive to your date's wishes, as well as how to perform better in bed. You'll learn why relationships fail and how to avoid the pitfalls most couples fall into, and you'll come to understand a bit about what it's like to date from a woman's perspective, including many of the cultural factors they face that most men don't understand. The Guyde is a labor of love. I wrote it to be everything I wish I'd known when I was younger, the sorts of things that turned my life around for the better. I hope it does the same for you.

Author: Laura Steward Atchison
Publisher: Morgan James Publishing
ISBN: 1614483450
Category : Business & Economics
Languages : en
Pages : 190

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Book Description
Whether you feel stuck on autopilot—or totally off course—this book provides a roadmap back to a more authentic and joyful life. Laura Atchison seemed to have it all—a great career, ambitious goals, and a loving family—when she realized that she was off course. By digging deeper, she discovered she hadn’t been asking herself the right questions, and as a result, had been living the wrong answers. By revealing her riveting and candid story—including mistakes she made along the way—Atchison provides practical lessons on how to be a wiser and more fulfilled woman by asking the right key questions—about career, family, relationships, spiritual life, finances, and more. “Shows you how to ask the right questions at every turn to create the path of your dreams.” —Melissa Tosetti, author of Living the Savvy Life

Author: Emma
Publisher: Seven Stories Press
ISBN: 160980919X
Category : Comics & Graphic Novels
Languages : en
Pages : 218

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Book Description
A new voice in comics is incisive, funny, and fiercely feminist. "The mental load. It's incessant, gnawing, exhausting, and disproportionately falls to women. You know the scene--you're making dinner, calling the plumber/doctor/mechanic, checking homework and answering work emails--at the same time. All the while, you are being peppered with questions by your nearest and dearest 'where are my shoes?, 'do we have any cheese?...'" --Australian Broadcasting Corp on Emma's comic In her first book of comic strips, Emma reflects on social and feminist issues by means of simple line drawings, dissecting the mental load, ie all that invisible and unpaid organizing, list-making and planning women do to manage their lives, and the lives of their family members. Most of us carry some form of mental load--about our work, household responsibilities, financial obligations and personal life; but what makes up that burden and how it's distributed within households and understood in offices is not always equal or fair. In her strips Emma deals with themes ranging from maternity leave (it is not a vacation!), domestic violence, the clitoris, the violence of the medical world on women during childbirth, and other feminist issues, and she does so in a straightforward way that is both hilarious and deadly serious.. If you're not laughing, you're probably crying in recognition. Emma's comics also address the everyday outrages and absurdities of immigrant rights, income equality, and police violence. Emma has over 300,000 followers on Facebook, her comics have been. shared 215,000 times, and have elicited comments from 21,000 internet users. An article about her in the French magazine L'Express drew 1.8 million views--a record since the site was created. And her comic has just been picked up by The Guardian. Many women will recognize themselves in THE MENTAL LOAD, which is sure to stir a wide ranging, important debate on what it really means to be a woman today.