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Author: Basil Sawczuk Publisher: John Wiley & Sons ISBN: 1405181877 Category : Technology & Engineering Languages : en Pages : 286
Book Description
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
Author: Basil Sawczuk Publisher: John Wiley & Sons ISBN: 1405181877 Category : Technology & Engineering Languages : en Pages : 286
Book Description
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
Author: Basil Sawczuk Publisher: John Wiley & Sons ISBN: 9781444309850 Category : Technology & Engineering Languages : en Pages : 288
Book Description
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Author: Jerry Yudelson Publisher: CRC Press ISBN: 877022255X Category : Business & Economics Languages : en Pages : 176
Book Description
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Author: Syed M. Ahmed Publisher: Springer Nature ISBN: 3030484653 Category : Science Languages : en Pages : 651
Book Description
This book gathers papers presented at the 11th International Conference on Construction in the 21st Century, held in London in 2019. Bringing together a diverse group of government agencies, academics, professionals, and students, the book addresses issues related to construction safety, innovative technologies, lean and sustainable construction, international construction, improving quality and productivity, and innovative materials in the construction industry. In addition, it highlights international collaborations between various disciplines in the areas of construction, engineering, management, and technology. The book demonstrates that, as the industry moves forward in an ever-complex global economy, multi-national collaboration is crucial, and its future growth will undoubtedly depend on international teamwork and alliances.
Author: Society for Marketing Professional Services Publisher: BNI Publications ISBN: 9781557013699 Category : Architectural services marketing Languages : en Pages : 0
Book Description
The Society for Marketing Professional Services (SMPS) was chartered more than 25 years ago to serve the needs of individuals who market architectural, engineering, interior design, construction, and related services that create the built environment. Through its formation and growth, SMPS created the profession of professional services marketing. Today, marketing is an integral part of almost all the services that design and build the environment in which we live, work, and play. Over the years, SMPS has helped create and identify the leaders in this profession. It is those leaders who were called upon to revise and expand the Handbook for Marketing Professional Services. The original first edition of this handbook was created to fill a gap that existed in the literature of marketing. While much has been written about product marketing, little has been written about services marketing and even less about marketing services for the built environment. When SMPS created its Certified Professional Services Marketer Program, the need for marketing again became apparent. In this new edition, many of the original authors, have updated their material and eight new chapters have been added. Many of these new chapters are reflective of how mature and complex the process of marketing professional services has become. This new edition of Marketing Handbook For The Design & Construction Professional is destined to become an indispensable resource and a well-worn volume on the bookshelves of those involved in marketing professional services for the built environment.
Author: Izabella Parowicz Publisher: Springer ISBN: 303000287X Category : Business & Economics Languages : en Pages : 158
Book Description
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Author: Brian Gallagher Publisher: AuthorHouse ISBN: 1449056776 Category : Business & Economics Languages : en Pages : 214
Book Description
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Author: Brian Richardson Publisher: Taylor & Francis ISBN: 1135820341 Category : Architecture Languages : en Pages : 150
Book Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Author: Vilma Barr Publisher: John Wiley & Sons ISBN: 9780471285595 Category : Architecture Languages : en Pages : 198
Book Description
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
Author: Basil Sawczuk
Author: Basil Sawczuk
Author: Basil Sawczuk
Author: Jerry Yudelson
Author: Syed M. Ahmed
Author: Society for Marketing Professional Services
Author: Izabella Parowicz
Author: Gerre L. Jones
Author: Brian Gallagher
Author: Brian Richardson
Author: Vilma Barr