The Marketing Research Guide PDF Download

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The Marketing Research Guide

The Marketing Research Guide PDF Author: Robert E. Stevens
Publisher: Routledge
ISBN: 0789024160
Category : Business & Economics
Languages : en
Pages : 444

Book Description
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
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