Author: Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 1630
Book Description
Moving Picture World and View Photographer
Author: The Automotive Mascot
Author: James R. ColwillPublisher:
ISBN: 9780973886610
Category : Automobiles
Languages : en
Pages : 288
Book Description
The History of College Nicknames, Mascots and School Colors
Author: Gary HudsonPublisher: Xlibris Corporation
ISBN: 1796072575
Category : History
Languages : en
Pages : 139
Book Description
This book explains the history behind how colleges derived their nicknames, mascots, and school colors. Gary Hudson chose to focus the attention of his book on schools that have Division 1A Football programs, because all the athletic programs at those schools will also compete in Division 1A sports. Consequently, those schools tend to get more exposure in the media, thereby drawing more attention and curiosity to the college sports fan.
Brand Mascots
Author: Stephen BrownPublisher: Routledge
ISBN: 1134053835
Category : Business & Economics
Languages : en
Pages : 300
Book Description
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
The Mascots Of 1911
Author: Bob SchroederPublisher: iUniverse
ISBN: 0595464246
Category : Fiction
Languages : en
Pages : 168
Book Description
In 1911, Connie Mack and John McGraw-arguably baseball's all-time greatest managers-shaped the game as each pitch was thrown and every base was stolen. And they did it with the help of their quirky mascots and superstitious players. Set in the stadiums, trains, hotels and clubhouses of baseball's formative years, The Mascots of 1911 is peopled with brilliantly colorful characters. This fictional yet historically accurate story is told through the teams' managers and mascots: Connie Mack and Louis van Zelst of the Philadelphia Athletics, and John McGraw and Charlie Faust of the New York Giants. Louis, a young, misshapen hunchback, believes in the goodness of the soul of baseball; he says teams should "win for the right reason-they're the best." Under the wing of the even-tempered and gentlemanly Mack, Louis inspires the A's by concealing his personal agony with joy. Feeble-minded Charlie Faust, the Giants' mascot, arrives bearing a gypsy's prophecy: if he gets to pitch, he'll ensure the Giants win the Pennant. Barely tolerated by the pugnacious McGraw, Faust entertains the crowd and convinces the players that spells, good luck charms and black magic will improve their play. Through that curious season and all the way to the World Series in 1911, the story was clearly bigger than the final score.
Library of Congress Subject Headings
Author: Library of CongressPublisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1480
Book Description
Mascot to the Rescue!
Author: Peter DavidPublisher: Harper Collins
ISBN: 0061957380
Category : Juvenile Fiction
Languages : en
Pages : 177
Book Description
“Holy page-turner! ” — Kirkus Reviews
Mascots of Motion
Author: Steve PurdyPublisher:
ISBN: 9781735840635
Category :
Languages : en
Pages : 0
Book Description
A coffee-table book featuring artful photos of classic and collector car mascots, hood ornaments and other trim, and the stories that go with them from the work of Steve Purdy.
Proceedings of the 11th Joint International Computer Conference
Author: Proceedings
Author: International Association of Chiefs of PolicePublisher:
ISBN:
Category :
Languages : en
Pages : 176
Book Description