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Author: Roger D. Wimmer Publisher: Wadsworth Publishing Company ISBN: 9780534647186 Category : Social Science Languages : en Pages : 468
Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author: Roger D. Wimmer Publisher: Wadsworth Publishing Company ISBN: 9780534647186 Category : Social Science Languages : en Pages : 468
Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author: Susanna Hornig Priest Publisher: SAGE ISBN: 1412960975 Category : Language Arts & Disciplines Languages : en Pages : 273
Book Description
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Author: James A. Anderson Publisher: SAGE Publications ISBN: 1412998476 Category : Language Arts & Disciplines Languages : en Pages : 465
Book Description
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
Author: David P. Demers Publisher: ISBN: 9780922993352 Category : Languages : en Pages : 376
Book Description
This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.
Author: Anders Hansen Publisher: SAGE Publications Limited ISBN: Category : Reference Languages : en Pages : 448
Book Description
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Author: David K. Perry Publisher: Routledge ISBN: 1135645000 Category : Language Arts & Disciplines Languages : en Pages : 332
Book Description
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author: Guido Hermann Stempel Publisher: Addison-Wesley Longman ISBN: 9780205359233 Category : Mass media Languages : en Pages : 0
Book Description
Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Author: Nicholas W. Jankowski Publisher: Routledge ISBN: 1134938241 Category : Social Science Languages : en Pages : 263
Book Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author: Roger D. Wimmer
Author: Roger D. Wimmer
Author: Susanna Hornig Priest
Author: James A. Anderson
Author: Raymond W. Preiss
Author: David P. Demers
Author: Anders Hansen
Author: David K. Perry
Author: Guido Hermann Stempel
Author: Wimmer
Author: Nicholas W. Jankowski