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Author: Yvonne Muchitsch Publisher: Cuvillier Verlag ISBN: 3736967616 Category : Art Languages : en Pages : 238
Book Description
Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area. At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research? - What impact do masterpieces and „superstars“ have on visitor numbers? - Can certain exhibition formats reach more visitors? - How has the number of exhibitions over time affected attendance and museum budgets? - Does the museums‘ passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other? - Are the art market and the museum institution competing or complementary markets? - Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions? With this research, you‘ll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.
Author: Yvonne Muchitsch Publisher: Cuvillier Verlag ISBN: 3736967616 Category : Art Languages : en Pages : 238
Book Description
Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area. At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research? - What impact do masterpieces and „superstars“ have on visitor numbers? - Can certain exhibition formats reach more visitors? - How has the number of exhibitions over time affected attendance and museum budgets? - Does the museums‘ passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other? - Are the art market and the museum institution competing or complementary markets? - Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions? With this research, you‘ll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.
Author: Sonja Thiel Publisher: transcript Verlag ISBN: 3839467101 Category : Art Languages : en Pages : 321
Book Description
Artificial intelligence is becoming an increasingly important topic in the cultural sector. While museums have long focused on building digital object databases, the existing data can now become a field of application for machine learning, deep learning and foundation model approaches. This goes hand in hand with new artistic practices, curation tools, visitor analytics, chatbots, automatic translations and tailor-made text generation. With a decidedly interdisciplinary approach, the volume brings together a wide range of critical reflections, practical perspectives and concrete applications of artificial intelligence in museums, and provides an overview of the current state of the debate.
Author: Paul Graham Publisher: "O'Reilly Media, Inc." ISBN: 0596006624 Category : Computers Languages : en Pages : 272
Book Description
The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.
Author: Jameson C. Montgomery Publisher: eBookIt.com ISBN: 1456643428 Category : Computers Languages : en Pages : 109
Book Description
Discover the Truth Behind YouTube Success Step into the world of "Bad YouTuber Advice", where the glamour of overnight stardom is stripped away to reveal the raw truths and practical strategies for genuine, sustainable YouTube success. In the digital age where everyone yearns to be viral, this book exposes the dangerous myths that could derail your journey before it even begins. Imagine sidestepping the snares of common yet overrated growth hacks and the allure of clickbait. You've seen creators rise and fall on these hollow promises, but you seek something deeper. Chapter 1 shatters the misconceptions and sets the stage for constructing a channel that thrives on authentic growth. And when it comes to YouTube SEO, Chapter 2 dismantles the alleged 'magic' of tags and keywords, revealing instead the SEO truths that will elevate your visibility. Dive into the heart of your message with Chapter 5, understanding that embracing your niche is not a limitation, but a path to resonating with an audience that looks to you not just for content, but for connection. Quality makes your voice heard in the cacophony; thus, Chapter 6 champions the mastery of your craft, highlighting that an incessant stream of content can never rival the power of impactful storytelling. Equally, monetization is shrouded in mystery and wishful thinking. Chapter 7 demystifies the monetary aspect by equipping you with a toolkit to generate revenue responsibly and reliably. Beyond just technical skills, this book delves into the art of relationships in Chapter 8, where selecting the right allies can make or break your public persona and channel dynamics. By dissecting the failures and fables, "Bad YouTuber Advice" serves as a lighthouse guiding you away from catastrophic missteps and towards meaningful engagement, insightful analytics, and powerful content creation discussed in Chapters 9 through 12. In a realm saturated with generic advice, "Bad YouTuber Advice" stands as a beacon of truth for those who dare to create a legacy on YouTube. Embrace your journey beyond the facade and chart a course to lasting achievement.
Author: Neil G. Kotler Publisher: Jossey-Bass ISBN: Category : Business & Economics Languages : en Pages : 440
Book Description
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Author: Neil G. Kotler Publisher: John Wiley & Sons ISBN: 0470370394 Category : Business & Economics Languages : en Pages : 545
Book Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Author: Sheldon Wolf Publisher: Rowman & Littlefield ISBN: 1538103273 Category : Business & Economics Languages : en Pages : 161
Book Description
A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
Author: Dirk Houtgraaf Publisher: Rowman Altamira ISBN: 9789073239999 Category : Art Languages : en Pages : 84
Book Description
Mastering a Museum Plan offers a methodology for the creation of museum installations, whether they are small exhibits or museum-wide presentations. Houtgraaf and Vitali draw on their own museum planning experience at Naturalis to highlight six key areas on which installation planning should focus: intellectual and narrative content, spatial organization, the roles of team members, the role of the steering committee, a detailed timeline, and a budget. Mastering a Museum Plan provides an optimal structure for successful planning, one that allows a museum to articulate its message, organize its development activity, avoid the need for crisis management, and prevent the loss of human and material resources.
Author: George E Hein Publisher: Routledge ISBN: 1315421844 Category : Education Languages : en Pages : 256
Book Description
Preeminent museum education theorist George E. Hein explores the work, philosophy, and impact of educational reformer John Dewey and his importance for museums. Hein traces current practice in museum education to Dewey's early 20th-century ideas about education, democracy, and progress toward improving society, and in so doing provides a rare history of museum education as a profession. Giving special attention to the progressive individuals and institutions who followed Dewey in developing the foundations for the experiential learning that is considered best practice today, Hein demonstrates a parallel between contemporary theories about education and socio-political progress and, specifically, the significance of museums for sustaining and advancing a democratic society.
Author: Darlene E. Clover Publisher: Springer ISBN: 9463006877 Category : Education Languages : en Pages : 264
Book Description
This is a book about adult education in the sphere of public museums and art galleries. It aims to enrich and expand dialogue and understanding amongst adult and community educators, curators, artists, directors, and cultural activists who work within and beyond the walls of these institutions. The various chapters take up the complex and interconnected pedagogics of subjectivity, identity, meaning making and interpretation, knowledge, authority, prescription, innovation, and creativity. The contributors are a combination of scholars, professors, graduate students, heritage and cultural adult educators, artists, curators and researchers from Canada, United States, Iceland, England, Scotland, Denmark, Portugal, Italy and Malta. Collectively, they challenge us to think about the dialectics of passivity and engagement, didactics and learning, gender neutrality and radicality, and neutrality and risk-taking amongst a collage of artworks and artefacts, poetry and installations, collections and exhibits, illusion and reality, curatorial practice and learning, argument and narrative, and struggle and possibility that define and shape modern day art and culture institutions. The chapters, set amongst the discursive politics of neoliberalism and patriarchy, racism and religious intolerance, institutional neutrality and tradition, capitalism and neo-colonialism, ecological devastation and social injustice, take up the spirit and ideals of the radical and feminist traditions of adult education and their emphases on cultural participation and knowledge democracy, agency and empowerment, justice and equity, intellectual growth and transformation, critical social and self reflection, activism and risk-taking, and a fundamental belief in the power of art, dialogue, reflection, ideological and social critique and imaginative learning.
Author: Yvonne Muchitsch
Author: Yvonne Muchitsch
Author: Sonja Thiel
Author: Paul Graham
Author: Jameson C. Montgomery
Author: Neil G. Kotler
Author: Neil G. Kotler
Author: Sheldon Wolf
Author: Dirk Houtgraaf
Author: George E Hein
Author: Darlene E. Clover