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Author: Tom Hayes Publisher: Penguin ISBN: 1101155701 Category : Business & Economics Languages : en Pages : 288
Book Description
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
Author: Tom Hayes Publisher: Penguin ISBN: 1101155701 Category : Business & Economics Languages : en Pages : 288
Book Description
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
Author: Janice Fine Publisher: Labor and Employment Research Association ISBN: 9780913447161 Category : Industrial relations Languages : en Pages : 408
Book Description
This volume brings together stories of innovative efforts that are being made to improve working conditions across the country, while acknowledging the structural dynamics that challenge and condition them in twenty-first century America. The title, No One Size Fits All, is both intended to capture the diverse strategic narrative of workers’ rights campaigns and to stand as a corrective to the idea that there is a single organizational model or strategy. While there is a great deal of experimentation we have not covered, we hope that what is documented in this book demonstrates the breadth and depth of the creative search for leverage that has been taking place across space and time. We hope that it does justice to the continual craft, test and to recraft strategy and tactics that is continually enacted by unions, worker centers, economic justice coalitions, community organizing groups, and partner research, legal advocacy, policy organizations and allied elected officials.-- Site web de UC Berkeley Labor Center.
Author: Nikhil Goyal Publisher: ISBN: 9780974525211 Category : Education Languages : en Pages : 231
Book Description
In One Size Does Not Fit All, 17-year-old Nikhil Goyal offers a ground-breaking prescription for transforming American schools. Drawing from hundreds of interviews with renowned thinkers like Howard Gardner, Seth Godin, Daniel Pink, Noam Chomsky, Diane Ravitch, and Frank Bruni, Goyal calls to radically disciplinary curriculum to reinventing the teaching profession, his propositions are timely and provocative.
Author: Richard Striner Publisher: Anthem Press ISBN: 1785272330 Category : Education Languages : en Pages : 124
Book Description
“No Size Fits All” is a book whose time has come––a book that offers a proposal that could revolutionize public school policies in the United States at the federal, state and local levels. The book calls upon Congress to require all public school systems that benefit from federal funding to offer parents and children a choice of alternative schools, some of which would use the time-tested Montessori, Waldorf and Sudbury methods to give American students more freedom in determining what they study and when. These alternative schools would be exempt from the broadly unpopular Common Core testing regime.
Author: Stephanie Anderson Publisher: University of Nebraska Press ISBN: 1496211944 Category : Technology & Engineering Languages : en Pages : 313
Book Description
“Sustainable” has long been the rallying cry of agricultural progressives; given that much of our nation’s farm and ranch land is already degraded, however, sustainable agriculture often means maintaining a less-than-ideal status quo. Industrial agriculture has also co-opted the term for marketing purposes without implementing better practices. Stephanie Anderson argues that in order to provide nutrient-rich food and fight climate change, we need to move beyond sustainable to regenerative agriculture, a practice that is highly tailored to local environments and renews resources. In One Size Fits None Anderson follows diverse farmers across the United States: a South Dakota bison rancher who provides an alternative to the industrial feedlot; an organic vegetable farmer in Florida who harvests microgreens; a New Mexico super-small farmer who revitalizes communities; and a North Dakota midsize farmer who combines livestock and grain farming to convert expensive farmland back to native prairie. The use of these nontraditional agricultural techniques show how varied operations can give back to the earth rather than degrade it. This book will resonate with anyone concerned about the future of food in America, providing guidance for creating a better, regenerative agricultural future. Download a discussion guide (PDF).
Author: Anne Janzer Publisher: Networlding ISBN: 1955750130 Category : Business & Economics Languages : en Pages : 132
Book Description
Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include - Crafting effective subject lines - Writing emails that people respond to - Protecting yourself from accidental misfires Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits.
Author: Richard Monson-Haefel Publisher: "O'Reilly Media, Inc." ISBN: 0596555466 Category : Computers Languages : en Pages : 224
Book Description
In this truly unique technical book, today's leading software architects present valuable principles on key development issues that go way beyond technology. More than four dozen architects -- including Neal Ford, Michael Nygard, and Bill de hOra -- offer advice for communicating with stakeholders, eliminating complexity, empowering developers, and many more practical lessons they've learned from years of experience. Among the 97 principles in this book, you'll find useful advice such as: Don't Put Your Resume Ahead of the Requirements (Nitin Borwankar) Chances Are, Your Biggest Problem Isn't Technical (Mark Ramm) Communication Is King; Clarity and Leadership, Its Humble Servants (Mark Richards) Simplicity Before Generality, Use Before Reuse (Kevlin Henney) For the End User, the Interface Is the System (Vinayak Hegde) It's Never Too Early to Think About Performance (Rebecca Parsons) To be successful as a software architect, you need to master both business and technology. This book tells you what top software architects think is important and how they approach a project. If you want to enhance your career, 97 Things Every Software Architect Should Know is essential reading.
Author: Frank Zappa Publisher: Hal Leonard Corporation ISBN: 1458430596 Category : Music Languages : en Pages : 211
Book Description
(Recorded Version (Guitar)). Note-for-note transcriptions with tab for all nine tracks from Zappa's classic 1975 release: Andy * Can't Afford No Shoes * Evelyn, A Modified Dog * Florentine Pogen * Inca Roads * Po-Jama People * San Ber'dino * Sofa No. 1 * Sofa No. 2. Includes an introduction by Steve Vai.
Author: Gary Heil Publisher: Wiley ISBN: 9780471331674 Category : Business & Economics Languages : en Pages : 340
Book Description
A billion-dollar paper manufacturer in Wisconsin works closely with a small stationery store halfway across the country to better ensure that the company's products will sell at the retail level. * An Internet browser company distributes its products free to the masses, resulting in a market share of paying customers and a worldwide community of prospective buyers of services and products. * An irate customer in Berkeley, California, places a $10,000 ad in the Wall Street Journal to protest what he considers shoddy treatment by a large coffee company-and ultimately receives 6,000 responses from other dissatisfied customers to his toll-free telephone number. Love it, hate it, fear it, or wish it would just disappear, we are entering an era where one size no longer fits all-or even a few. We find ourselves in a highly personalized, customer-driven environment where now "one size fits one." The only business objective that makes any sense is a long-term relationship with each profitable customer. Today's customers have vast power to collaborate with you to build your businesses, but if they're not happy, they will walk away faster than ever before-or actively undermine you. How can you win the unshakable loyalty and trust of these savvy customers? One Size Fits One: Building Relationships One Customer and One Employee at a Time received critical acclaim from the business press and the endorsement of top CEOs by laying out the ten rules for what customers want-in their own blunt words-and showing how your company can begin to develop the personalized relationships necessary to build loyalty. This updated Second Edition places a much stronger emphasis on distributed leadership throughout an organization, which is needed to build enduring customer relationships. It presents the organizational structure you need to support such a distributed leadership, thereby creating greater customer/employee relationships and a better, stronger company. Certainly no company can deliver "one size fits one" value without loyal employees committed to creating exceptional value for each individual customer. One Size Fits One explains why yesterday's workplace mentality no longer works and shows how relationships inside organizations must change to successfully unleash the power of truly committed employees, using entertaining examples and anecdotes from real life. In a world where "one size fits one," no one will have to settle for the ordinary, and any business that provides it will be unable to survive. One Size Fits One is a source of inspiration for all managers, providing a template for beginning the odyssey-one customer and one employee at a time. Praise for the First Edition "It's a book that should be read every year. With customers today having more choices than ever before, how you serve them could be the difference between keeping or losing those valuable customers and your business. One Size Fits One will help guide you."-Chandler Barton, Chairman, Coldwell Banker Corporation. "A powerful, must-read map for discovering a valuable and elusive treasure: customer loyalty. One Size Fits One will transform you into a demanding consumer and passionate service provider to customers, associates, and employees."-Chip R. Bell, author, Customers as Partners and Managing Knock Your Socks Off Service. "One Size Fits One will show your organization how to treat every customer like they're your only customer."-Roger Dow, Vice President and General Sales Manager, Marriott Hotels and Resorts Worldwide, and coauthor, Turned On. "If you are in the service business you have to read this book! Gary is one of the few people in this field who truly understands that the environment you create for your employees largely dictates the quality of service your customers will receive."-Kim Jeffery, President and CEO, Perrier Group of America Inc.
Author: Tom Hayes
Author: Tom Hayes
Author: Janice Fine
Author: Nikhil Goyal
Author: Richard Striner
Author: Stephanie Anderson
Author: Anne Janzer
Author: Richard Monson-Haefel
Author: Frank Zappa
Author: Susan Ohanian
Author: Gary Heil