Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Confessions of an Advertising Man
Author: David Ogilvy
Publisher:
ISBN: 9781904915379
Category : Advertising
Languages : en
Pages : 0
Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Publisher:
ISBN: 9781904915379
Category : Advertising
Languages : en
Pages : 0
Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Confessions of an Advertising Man
Author: David Ogilvy
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 172
Book Description
Hey, Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 0470267712
Category : Business & Economics
Languages : en
Pages : 347
Book Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Publisher: John Wiley & Sons
ISBN: 0470267712
Category : Business & Economics
Languages : en
Pages : 347
Book Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Atomic Awakening: A New Look at the History and Future of Nuclear Power
Author: James Mahaffey
Publisher: Pegasus Books
ISBN: 9781605981277
Category : Science
Languages : en
Pages : 368
Book Description
“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.
Publisher: Pegasus Books
ISBN: 9781605981277
Category : Science
Languages : en
Pages : 368
Book Description
“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.
The Unpublished David Ogilvy
Author: David Ogilvy
Publisher: Profile Books(GB)
ISBN: 9781781250877
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The private life of one of one of the original 'Mad Men'.
Publisher: Profile Books(GB)
ISBN: 9781781250877
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The private life of one of one of the original 'Mad Men'.
Learning from Winners
Author: Raymond C. Pettit
Publisher: Psychology Press
ISBN: 0805856536
Category : Business & Economics
Languages : en
Pages : 198
Book Description
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Psychology Press
ISBN: 0805856536
Category : Business & Economics
Languages : en
Pages : 198
Book Description
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Breakthrough Advertising
Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
Book Description
Blood, Brains and Beer
Author: David Ogilvy
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 136
Book Description
The Advertising Solution
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.