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Author: William Zinsser Publisher: HarperCollins Publishers ISBN: Category : English language Languages : en Pages : 318
Book Description
The revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, business and sports writing, humor, interviews, working with a word processor, sexism, and a writer's attitudes toward language and craft.
Author: William Zinsser Publisher: HarperCollins Publishers ISBN: Category : English language Languages : en Pages : 318
Book Description
The revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, business and sports writing, humor, interviews, working with a word processor, sexism, and a writer's attitudes toward language and craft.
Author: William Zinsser Publisher: Harper Collins ISBN: 0062250507 Category : Business & Economics Languages : en Pages : 337
Book Description
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
Author: William Knowlton Zinsser Publisher: HarperCollins Publishers ISBN: 9780060147983 Category : Language Arts & Disciplines Languages : en Pages : 164
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 1118905555 Category : Business & Economics Languages : en Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Author: Laurie Rozakis Publisher: Penguin ISBN: 0028636945 Category : Language Arts & Disciplines Languages : en Pages : 475
Book Description
Covers all elements of effective and grammatically-correct writing, including electronic formats, for any type of situation from research papers to business memos.
Author: William Zinsser Publisher: Da Capo Press ISBN: 9781569243794 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
Written with elegance, warmth, and humor, this highly original "teaching memoir" by William Zinsser—renowned bestselling author of On Writing Well gives you the tools to organize and recover your past, and the confidence to believe in your life narrative. His method is to take you on a memoir of his own: 13 chapters in which he recalls dramatic, amusing, and often surprising moments in his long and varied life as a writer, editor, teacher, and traveler. Along the way, Zinsser pauses to explain the technical decisions he made as he wrote about his life. They are the same decisions you'll have to make as you write about your own life: matters of selection, condensation, focus, attitude, voice, and tone.
Author: Mark Vanhoenacker Publisher: The Experiment ISBN: 1615195475 Category : Transportation Languages : en Pages : 82
Book Description
Take a seat—the captain’s seat, that is—and relax. You’re about to land a Boeing 747. “Brilliant.” —The Sunday Times A Daily Mail and Spectator Best Book of the Year A Points Guy Best Book of the Year The mystery of flight is magical; the reality even more so—from the physics that keeps a 450-ton vehicle aloft, to the symphony of technology and teamwork that safely sets it down again. Take it from Mark Vanhoenacker—British Airways pilot, international bestselling author, and your new flight instructor. This is How to Land a Plane. Vanhoenacker covers every step—from approach to touchdown— with precision, wit, and infectious enthusiasm. Aided by dozens of illustrations, you’ll learn all the tools and rules of his craft: altimeters, glidepaths, alignment, and more. Before you know it, you’ll be on the ground, exiting the aircraft with a whole new appreciation for the art and science of flying. “A good choice for anyone who's fantasized about suddenly having to get an aircraft safely down on the ground . . . walks you through some of the basics of flight and landing, from how to recognize a cluster of instruments known as the ‘six pack’ to knowing what purpose the PAPI lights near the runway serve.” —Popular Science “A work of humorous and outright poetic travel geekery.” —National Geographic Traveler
Author: William Zinsser
Author: William Zinsser
Author: William Zinsser
Author: William Zinsser
Author: William Knowlton Zinsser
Author: Ann Handley
Author: Laurie Rozakis
Author: Paula LaRocque
Author: Stephen King
Author: William Zinsser
Author: Mark Vanhoenacker