Ontological Branding PDF Download

Author: Bonard Iván Molina García
Publisher: Rowman & Littlefield
ISBN: 1666902365
Category : Philosophy
Languages : en
Pages : 151

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Book Description
Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Iván Molina García argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law’s current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.

Author: Jonathan E. Schroeder
Publisher: Taylor & Francis
ISBN: 9780415355995
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Author: Gargouri, Faiez
Publisher: IGI Global
ISBN: 1615208607
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
"The focus of this book is on information and communication sciences, computer science, and artificial intelligence and provides readers with access to the latest knowledge related to design, modeling and implementation of ontologies"--Provided by publisher.

Author: Miguel Ángel Herrera Batista
Publisher: Routledge
ISBN: 1000219593
Category : Art
Languages : en
Pages : 143

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Book Description
This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.

Author: G. Cota
Publisher: IOS Press
ISBN: 1643681435
Category : Computers
Languages : en
Pages : 244

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Book Description
Semantic Web technologies enable people to create data stores on the Web, build vocabularies, and write rules for handling data. They have been in use for several years now, and knowledge extraction and knowledge discovery are two key aspects investigated in a number of research fields which can potentially benefit from the application of semantic web technologies, and specifically from the development and reuse of ontologies. This book, Applications and Practices in Ontology Design, Extraction, and Reasoning, has as its main goal the provision of an overview of application fields for semantic web technologies. In particular, it investigates how state-of-the-art formal languages, models, methods, and applications of semantic web technologies reframe research questions and approaches in a number of research fields. The book also aims to showcase practical tools and background knowledge for the building and querying of ontologies. The first part of the book presents the state-of-the-art of ontology design, applications and practices in a number of communities, and in doing so it provides an overview of the latest approaches and techniques for building and reusing ontologies according to domain-dependent and independent requirements. Once the data is represented according to ontologies, it is important to be able to query and reason about them, also in the presence of uncertainty, vagueness and probabilities. The second part of the book covers some of the latest advances in the fields of ontology, semantics and reasoning, without losing sight of the book’s practical goals.

Author: Roberta Ferrario
Publisher: IOS Press
ISBN: 1607500477
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
A collection of papers addressing the multi-shaped character of knowledge, studies and applications in the field of ontology and semantic technology.

Author: John Potvin
Publisher: Bloomsbury Publishing
ISBN: 1350063800
Category : Design
Languages : en
Pages : 337

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Book Description
Design and Agency brings together leading international design scholars and practitioners to address the concept of agency in relation to objects, organisations and people. The authors set out to expand the scope of design history and practice, avoiding the heroic narratives of a typical modernist approach. They consider both how the agents of design construct and express their identities and subjectivities through practice, while also investigating the distinctive contribution of design in the construction of individual identity and subjectivity. Individual chapters explore notions of agency in a range of design disciplines and historical periods, including the agency of women in effecting changes to the design of offices and working practices; the role of Jeffrey Lindsay and Buckminster Fuller in developing the design of a geodesic dome; Le Corbusier's 'Casa Curutchet'; a re-consideration of the gendered historiography of the 'Jugendstil' movement, and Bruce Mau's design exhibitions. Taken together, the essays in Design and Agency provide a much-needed response to the traditional texts which dominate design history. With a broad chronological span from 1900 to the present, and an equally broad understanding of the term 'design', it expands how we view the discipline, and shows how design itself can be an agent for social, cultural and economic change.

Author: Eleni Kalantidou
Publisher: Routledge
ISBN: 1317697847
Category : Architecture
Languages : en
Pages : 208

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Book Description
This book makes a significant contribution to advancing post-geographic understandings of physical and virtual boundaries. It brings together the emergent theory of ‘border thinking’ with innovative thinking on design, and explores the recent discourse on decoloniality and globalism. From a variety of viewpoints, the topics engaged show how design was historically embedded in the structures of colonial imposition, and how it is implicated in more contemporary settings in the extension of ‘epistemological colonialism’. The essays draw on perspectives from diverse geo-cultural and theoretical positions including architecture, design theory and history, sociology, critical theory and cultural studies. The authors are leading and emergent figures in their fields of study and practice, and the geographic scope of the chapters ranges across Europe, the Middle East, Africa, South America, Asia, and the Pacific. In recognition of the complexity of challenges that are now determining the future security of humanity, Design in the Borderlands aims to contribute to ‘thinking futures’ by adding to the increasingly significant debate between design, in the context of the history of Western modernity, and decolonial thought.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1609605047
Category : Education
Languages : en
Pages : 2074

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Book Description
Successful educational programs are often the result of pragmatic design and development methodologies that take into account all aspects of the educational and instructional experience. Instructional Design: Concepts, Methodologies, Tools and Applications presents a complete overview of historical perspectives, new methods and applications, and models in instructional design research and development. This three-volume work covers all fundamental strategies and theories and encourages continued research in strengthening the consistent design and reliable results of educational programs and models.

Author: Elmarie Costandius
Publisher: AFRICAN SUN MeDIA
ISBN: 1928357733
Category : Art
Languages : en
Pages : 205

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Book Description
Educating Citizen Designers in South Africa is the first book of its kind to appear in post-apartheid South Africa and it is therefore both overdue and extremely welcome. The book aims at sharing critical citizenship design teaching and learning pedagogies by including contributions from a range of design educators, and one student, who work in different design disciplines, such as architecture, graphic and product design. Critical citizenship education is explicated in relation to a range of theories and new and existing models. Numerous contemporary case studies and examples of design projects from a range of South African Higher Education Institutions are included. As such, a variety of perspectives emerge, including the consensual, where the aim of critical citizenship education is viewed as promoting social justice, shared values and critical thinking, to the conflicting - where critiques are levelled against conceptions of critical citizenship education. Contentious, contesting and contradictory views are inevitable and necessary given the South African context as it is only in open debate that the one point of agreement among the authors, the need for social change, can be worked towards. - Prof Deirdre Pretorius, Univeristy of Johannesburg