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Author: Peter Van Aelst Publisher: Springer ISBN: 3319602497 Category : Social Science Languages : en Pages : 282
Book Description
This book investigates how individual politicians and political parties strategically make use of the media to reach their political goals. Looking beyond a purely Americentric viewpoint, the chapters present data from more than ten Western democracies to argue that the media are both a source of information and an arena for political communication. This double functional role of the media is examined from both a theoretical and an empirical perspective, including chapters dealing with different aspects of politics - from campaigning to law making - and within different political contexts. The role of the news media is discussed from the perspective of the political actor, focusing on both the opportunities and the constraints the news media provide, resulting in a multidisciplinary text that will appeal to students and scholars of both communication and political science.
Author: Peter Van Aelst Publisher: Springer ISBN: 3319602497 Category : Social Science Languages : en Pages : 282
Book Description
This book investigates how individual politicians and political parties strategically make use of the media to reach their political goals. Looking beyond a purely Americentric viewpoint, the chapters present data from more than ten Western democracies to argue that the media are both a source of information and an arena for political communication. This double functional role of the media is examined from both a theoretical and an empirical perspective, including chapters dealing with different aspects of politics - from campaigning to law making - and within different political contexts. The role of the news media is discussed from the perspective of the political actor, focusing on both the opportunities and the constraints the news media provide, resulting in a multidisciplinary text that will appeal to students and scholars of both communication and political science.
Author: Martin Göbl Publisher: Springer-Verlag ISBN: 3658103051 Category : Business & Economics Languages : en Pages : 364
Book Description
Logistik hat eine herausragende Bedeutung für den Unternehmenserfolg erlangt. Bisher hat sich jedoch noch kein eindeutiges Verfahren etabliert, das den Wertbeitrag logistischer Entscheidungen und Veränderungen deutlich macht. Das Buch soll diese Lücke schließen. Dazu werden alle wertschöpfenden Einflussbereiche beschrieben und ein logistischer Businessplan entwickelt, der eine strukturierte Vorgehensweise zur Verbesserung der Performance eines Logistiksystems darstellt. Einige anschauliche Fallbeispiele geben zusätzliche Anregungen zur Übertragung auf die jeweilige Unternehmenssituation. Mit der zweisprachigen Darstellung (Deutsch-Englisch) kann dieses Buch in weltweit tätigen Unternehmen und als Lehrmaterial für international ausgerichtete Studiengänge eingesetzt werden. Logistics has become instrumental in determining corporate profitability. However, as yet there exists no clear method that can be drawn on to illustrate the value contribution of logistics decisions and changes for business entities. This book is intended to fill that gap. It describes all value-creating spheres of influence and draws up a logistics business plan that provides a structured plan of action for improving the performance of a logistics system. Some concrete case studies provide additional suggestions for transferring the findings to the respective company situation. The dual-language format (German-English) is intended to make the book accessible to people working in globally operating companies or those pursuing internationally-oriented courses of study.
Author: Helene Seppain Publisher: Springer ISBN: 1349126020 Category : Business & Economics Languages : en Pages : 360
Book Description
Analyzes the differences in the approach to Soviet trade between the US and Germany since 1917. It provides an historical perpective to the use of Western economic power as an instrument with which to change Soviet policy. The book relates economic policy to political strategy.
Author: Peter Vorderer Publisher: Routledge ISBN: 1351996460 Category : Language Arts & Disciplines Languages : en Pages : 604
Book Description
Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently connected phenomenon, its causes and consequences, and its applied implications. Due to the diffusion of mobile devices, the ways people communicate and interact with each other and use electronic media have changed substantially within a short period of time. This megatrend comes with fundamental challenges to communication, both theoretical and empirical. The book offers a compendium of perspectives and theoretical approaches from leading thinkers in the field to empower communication scholars to develop this research systematically, exhaustively, and quickly. It is essential reading for media and communication scholars and students studying new media, media effects, and communication theory.
Author: Oliver Scharbrodt Publisher: BRILL ISBN: 9004308903 Category : Social Science Languages : en Pages : 640
Book Description
The Yearbook of Muslims in Europe is an essential resource for analysis of Europe's dynamic Muslim populations. This comprehensive annual reference work summarizes significant activities, trends and developments, and features the most current statistical information available from forty-four European countries.
Author: Rüdiger Bergien Publisher: Berghahn Books ISBN: 180539049X Category : History Languages : en Pages : 484
Book Description
Everyday life in the East German Socialist Unity Party revolved heavily around maintaining the “party line” in all areas of society, whether through direct authority or corruption. Spanning a long period of the GDR’s history, from 1946 through 1989, Rüdiger Bergien presents the first study that examines the complexities of the central party’s communist apparatus. He focuses on their role as ideological watchdogs, as they fostered an underbelly and “inner life” for their employees to integrate the party’s pillars throughout East German society. Inside Party Headquarters reviews not only the party’s modes power and state interaction, but also the processes of negotiation and disputation preceding formal Politburo decisions, advancing the available detail and discourse surrounding this formative and volatile stretch of German history.
Author: Peter Van Aelst
Author: Peter Van Aelst
Author: Martin Göbl
Author: Helene Seppain
Author: Peter Vorderer
Author: Jaroslav Pánek
Author: Oliver Scharbrodt
Author: Rüdiger Bergien
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