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Author: Leslie M. Meier Publisher: John Wiley & Sons ISBN: 0745692230 Category : Social Science Languages : en Pages : 216
Book Description
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Author: Leslie M. Meier Publisher: John Wiley & Sons ISBN: 0745692230 Category : Social Science Languages : en Pages : 216
Book Description
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Author: Mike King Publisher: Hal Leonard Corporation ISBN: 1458429474 Category : Music Languages : en Pages : 178
Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Author: Jeff Smith Publisher: Columbia University Press ISBN: 9780231108638 Category : Business & Economics Languages : en Pages : 308
Book Description
A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..
Author: Jesse Cannon Publisher: Jesse Cannon ISBN: 098856131X Category : Juvenile Nonfiction Languages : en Pages : 704
Book Description
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Author: Kristin J. Lieb Publisher: Routledge ISBN: 1135096821 Category : Social Science Languages : en Pages : 221
Book Description
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Author: David Cashman Publisher: Routledge ISBN: 0429012667 Category : Art Languages : en Pages : 154
Book Description
This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.
Author: Bethany Klein Publisher: Bloomsbury Publishing USA ISBN: 150133932X Category : Music Languages : en Pages : 240
Book Description
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
Author: Jesse Cannon Publisher: Musformation ISBN: 0988561328 Category : Self-Help Languages : en Pages : 254
Book Description
For decades, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you've ever seen, including The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al Yankovich, Lifetime, Say Anything, NOFX, Flatsound, Man Overboard, Bad Books, Transit, Somos, Cavetown, and over a thousand others. You may also know his work as the host of the podcasts Atlantic Records Inside The Album, Noise Creators, and Off The Record, his popular YouTube channel Musformation, as a producer for popular podcasts at Rolling Stone & The Daily Beast or from his writing at outlets like Alternative Press, Tape Op, & Hypebot. In Processing Creativity: How To Write Songs People Love he chronicles the lessons learned working on all those records and writing about music's most progressive ideas, taking on the subject he knows the most about; helping musicians fulfill their creative vision. The book is the culmination of four years of poring over scientific studies, books, and thoughts from top creators as well as his own experience to write a book every musician should listen to about what goes into making great music versus what bands do when they make the innumerable bad songs we hear each day. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with our collaborators, and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what's holding them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there's no YouTube tutorial, listicle, or college course that can help navigate the countless creative pitfalls that can ruin your music but after reading this book you will have the knowledge to guide you to make songs the world loves. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time including: • How to make highly emotional music that compels listeners to listen again and again. • Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. • Finding inspiration when you have writer's block. • How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. • Examining the unexpected reasons we enjoy music. • Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible.
Author: Leslie M. Meier
Author: Leslie M. Meier
Author: Mike King
Author: Jeff Smith
Author: Bobby Owsinski
Author: Jesse Cannon
Author: Kristin J. Lieb
Author: David Cashman
Author: Bethany Klein
Author: James Buhler
Author: Jesse Cannon