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Author: Jacob Dahl Rendtorff Publisher: Routledge ISBN: 1317076990 Category : Law Languages : en Pages : 302
Book Description
In the global financial crisis, the need to develop a new kind of economy with a closer relation between ethics and economics has become an important challenge to the international society. This book contributes to this debate by investigating different aspects of global business ethics and corporate social responsibility which are becoming more and more important in the ongoing discussions on the relation between market institutions and democratic governments. The different chapters of the book deal with fundamental philosophical issues of the ethics of the market economy, including discussions of the role of the social sciences and economics in contributing to a sustainable economics and global responsibility in the twenty-first century. In this sense, the book takes up the transnational debate on ethics and economics in order to contribute to a more balanced, fair, just and conscientious development in the world. The book starts with a European perspective on these issues, based on philosophical, sociological and economic views from Europe. These views are further developed in order to share thoughts of how to improve corporate social responsibility, welfare and justice, and the advancement of ethical principles in the international context. It is argued that in the international community, good corporate citizenship as social and environmental responsibility is realized through individual and organizational cosmopolitan responsibility for fostering the common good for humanity. The chapters of the book were originally presented at a conference in Copenhagen, organized together with the German Cultural Institute - the Goethe Institute of Copenhagen, Copenhagen Business School and Roskilde University, Denmark.
Author: Jacob Dahl Rendtorff Publisher: Routledge ISBN: 1317076990 Category : Law Languages : en Pages : 302
Book Description
In the global financial crisis, the need to develop a new kind of economy with a closer relation between ethics and economics has become an important challenge to the international society. This book contributes to this debate by investigating different aspects of global business ethics and corporate social responsibility which are becoming more and more important in the ongoing discussions on the relation between market institutions and democratic governments. The different chapters of the book deal with fundamental philosophical issues of the ethics of the market economy, including discussions of the role of the social sciences and economics in contributing to a sustainable economics and global responsibility in the twenty-first century. In this sense, the book takes up the transnational debate on ethics and economics in order to contribute to a more balanced, fair, just and conscientious development in the world. The book starts with a European perspective on these issues, based on philosophical, sociological and economic views from Europe. These views are further developed in order to share thoughts of how to improve corporate social responsibility, welfare and justice, and the advancement of ethical principles in the international context. It is argued that in the international community, good corporate citizenship as social and environmental responsibility is realized through individual and organizational cosmopolitan responsibility for fostering the common good for humanity. The chapters of the book were originally presented at a conference in Copenhagen, organized together with the German Cultural Institute - the Goethe Institute of Copenhagen, Copenhagen Business School and Roskilde University, Denmark.
Author: Guillaume D. Johnson Publisher: Springer ISBN: 3030117111 Category : Business & Economics Languages : en Pages : 283
Book Description
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author: Hiroshi Mikitani Publisher: St. Martin's Press ISBN: 1137324171 Category : Business & Economics Languages : en Pages : 256
Book Description
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Author: Bill Winston Publisher: ISBN: 9781635410006 Category : Success Languages : en Pages : 0
Book Description
Faith and the Marketplace is a life-transforming book on the supernatural business of the kingdom of God, and a kingdom leadership playbook that promises to catapult you to the next level of your career, profession, business, or ministry. You will learn how to build your faith in God and understand His perfect plan for your life. Your faith was never meant to be separated from your work or business life. Bill Winston meticulously details throughout this book how the two work together. In God's kingdom, you are either a king or a priest. Kings are marketplace ministers who serve in government, business, education, media, the family, and arts and entertainment. Priests are those who serve as an apostle, prophet, evangelist, pastor, or teacher, or what is commonly referred to as the five-fold ministry. Through a multitude of scriptures, his own life story, and the engaging stories of others, Bill Winston explains why God is calling for the restoration of the unbeatable team of kings and priests to bring faith back into the marketplace, and to advance His kingdom around the world. Bill Winston has served as both a king (in the military and business world) and now a priest, and has been graced by God to reach this topic of faith and the marketplace like no one else.
Author: Liz Crawford Publisher: McGraw Hill Professional ISBN: 0071787186 Category : Business & Economics Languages : en Pages : 288
Book Description
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum
Author: Gary L. Reback Publisher: Penguin ISBN: 9781591842460 Category : Biography & Autobiography Languages : en Pages : 440
Book Description
"Free the Market!" traces Reback's titanic legal battles--involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T--and offers a persuasive argument for measured government intervention in the free market to foster competition.
Author: Bruce Howard Publisher: Authentic ISBN: 9781934068359 Category : Value Languages : en Pages : 0
Book Description
Why is it that the same economic forces that produce good things for us like penicillin and housing are just as effective at bringing us things like pornography and heroin? How can the same systems of production generate such a wide array of good and bad outcomes? Markets are morally neutral. But people are not. Markets recognize no moral difference between good and evil. Markets dont inherently recognize any values other than those brought by men and women to the marketplace each and every day. At the core of the market system is a concept of value that says things are worth what I, the individual, say they are worth. We can have a deep respect for the power of markets to efficiently and effectively produce goods and services that increase societys standard of living. But should we uncritically embrace a system that has as its most foundational principle, a concept of value that is so intensely humanistic, egocentric, and relativistic? There is a way forward. While it is true that markets have no values, they are wonderful mirrors for reflecting the values that people bring to the marketplace each and every day. If people bring the right values, then markets will produce the right outcomes. People from all walks of life have a shared vision for the economic world in which they want to live. We do know what is right. The task before us is to take what we know and apply these practical principles in daily economic life.
Author: Ben Wooliscroft Publisher: Springer Science & Business Media ISBN: 0387281819 Category : Business & Economics Languages : en Pages : 581
Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: John C. Médaille Publisher: Bloomsbury Publishing USA ISBN: 0826428096 Category : Religion Languages : en Pages : 374
Book Description
This is a textbook on the Social Teaching of the Roman Catholic Church for would-be business professionals. Part I does 3 things: provides (1) a history of moral discourse since the Enlightenment, (2) a history of economic thought from Aristotle and Aquinas to Ludwig Mises and Milton Friedman , and (3) a history of property. Part II provides a close reading of 3 major social encyclicals. Part III examines the tensions between Catholic social teaching and neoclassical economics. Part IV explores 5 case studies of the actual implementation of Catholic-like social teaching. The over-riding theme of the book is that the original unity of distributive and corrective justice that prevailed in both economics and moral discourse until the 16th and 17th centuries was shattered by the rise of an "individualistic" capitalism that relied on corrective justice (justice in exchange) only. The rise of individualistic business practice was paralleled by a movement in moral thinking from a discourse of virtue and the common good to a discourse of utilitarianism and "emotivism"; individual preference became all that mattered, and only the market is capable of correlating individual preferences. An economics that lacks a distributive principle will attain neither equity nor equilibrium and will be inherently unstable and increasingly reliant on government power (Keynesianism) to correct the balances. Catholic social teaching emphasizes equity in the distribution of land, the means of production, and a just wage.
Author: Jacob Dahl Rendtorff
Author: Jacob Dahl Rendtorff
Author: Guillaume D. Johnson
Author: John Stuart Mill
Author: Hiroshi Mikitani
Author: Bill Winston
Author: Liz Crawford
Author: Gary L. Reback
Author: Bruce Howard
Author: Ben Wooliscroft
Author: John C. Médaille