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Practice of Advertising

Practice of Advertising PDF Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372466
Category : Business & Economics
Languages : en
Pages : 400

Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Practice of Advertising

Practice of Advertising PDF Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372466
Category : Business & Economics
Languages : en
Pages : 400

Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Advertising in Practice

Advertising in Practice PDF Author: Kate S. Kurtin
Publisher: Cognella Academic Publishing
ISBN: 9781793554093
Category :
Languages : en
Pages :

Book Description
Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students. Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field. Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

Advertising and Anthropology

Advertising and Anthropology PDF Author: Timothy de Waal Malefyt
Publisher: Routledge
ISBN: 100018949X
Category : Social Science
Languages : en
Pages : 193

Book Description
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Advertising & IMC

Advertising & IMC PDF Author: Sandra Ernst Moriarty
Publisher:
ISBN: 9781292017396
Category : Advertising
Languages : en
Pages : 669

Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Humor in the Advertising Business

Humor in the Advertising Business PDF Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Category : Business & Economics
Languages : en
Pages : 224

Book Description
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Advertising Principles and Practice

Advertising Principles and Practice PDF Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402

Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Creative Advertising

Creative Advertising PDF Author: Sandra E. Moriarty
Publisher: Prentice Hall
ISBN:
Category : Advertising
Languages : en
Pages : 456

Book Description
A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.

Practice of Advertising

Practice of Advertising PDF Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372458
Category : Business & Economics
Languages : en
Pages : 394

Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Creating a Stress-free Office

Creating a Stress-free Office PDF Author: Simon Priest
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079733
Category : Business & Economics
Languages : en
Pages : 242

Book Description
How to develop an effective stress prevention programme, involving everyone in your team, including: the facts about stress and your responsibilities to the team; what the implications of stress are; stress ratings: setbacks, hassles and challenges in your organization; how to audit stress in your team; ways of a creating a stress-free office.

The Psychology of Advertising in Theory and Practice

The Psychology of Advertising in Theory and Practice PDF Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456

Book Description