Author: Barbara Gastel Publisher: ISBN: Category : Science Languages : en Pages : 168
Book Description
Abstract: A text for science professionals, prepared by a physician who has specialized in scientific communication, presents practical guidelines for conveying abstruse, difficult, or highly technical information to nontechnical audiences. The text sets out the basic principles of communication and illustrates these principles from the author's personal experiences. The material is organized into 2 principal parts: the first deals with presenting science through the mass media; the second considers presenting science directly to the public. General principles for communicating science to the public also are discussed. (wz).
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309451051 Category : Science Languages : en Pages : 153
Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Author: Bruce Kirchoff Publisher: CABI ISBN: 1789246997 Category : Science Languages : en Pages : 134
Book Description
Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT®), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.
Author: Alexia Youknovsky Publisher: Springer Nature ISBN: 303034181X Category : Science Languages : en Pages : 157
Book Description
Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post
Author: Michael Alley Publisher: Springer Science & Business Media ISBN: 0387225870 Category : Science Languages : en Pages : 241
Book Description
This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.
Author: Jean-Luc Lebrun Publisher: World Scientific ISBN: 9814338486 Category : Communication in science Languages : en Pages : 264
Book Description
Check out the author's website at www.scientific-presentations.com This book looks at the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience (“guests”) expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content). The author takes an original human factor view of the presentation delivery, in which the audience is easily distracted, rapidly forgetful, and increasingly impatient. Thus, insightful pointers are given on how to deliver the talk, how to craft the slides, and how to prevent the computer from rendering the presenting host-scientist into a “ghost”. In addition, the book goes in-depth over the treatment of questions by examining the motives and style of the questioners, and advising on how best to answer to each type of questioner. The book comes with a DVD for audio and video examples, and includes essential PowerPoint and Keynote techniques that a presenter cannot live without.Contents: "Content Selection: "Paper and Oral Presentation: The DifferenceContent Filtering Criteria"Audience Expectations: "General Audience ExpectationsScientific Audience Expectations"The Slides: "Five Slide Types, Five RolesSlide Design"The Presenter: "The Master of ToolsScientist and Perfect HostThe Grabbing VoiceThe Answerable Scientist Readership: Students, graduates, postgraduates, and professionals seeking help in improving their scientific presentation skills.
Author: Craig Cormick Publisher: CSIRO PUBLISHING ISBN: 1486309836 Category : Science Languages : en Pages : 244
Book Description
Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.
Author: S. Perrault Publisher: Springer ISBN: 1137017589 Category : Social Science Languages : en Pages : 199
Book Description
Technoscientific developments often have far-reaching consequences, both negative and positive, for the public. Yet, because science has the authority to decide which judgments about scientific issues are sound, public concerns are often dismissed because they are not part of the technoscientific paradigm they question. This book addresses the role of science popularization in that paradox; it explains how science writing works and argues that it can do better at promoting public discussions about science-related issues. To support these arguments, it situates science popularization in its historical and cultural context; provides a conceptual framework for analyzing popular science texts; and examines the rhetorical effects of common strategies used in popular science writing. Twenty-six years after Dorothy Nelkin's groundbreaking book, Selling Science: How the Press Covers Science and Technology, popular science writing is still not meeting its potential as a public interest genre; Communicating Popular Science explores how it can move closer to doing so.
Author: Joseph E. Harmon Publisher: University of Chicago Press ISBN: 0226316637 Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
The ability to communicate in print and person is essential to the life of a successful scientist. But since writing is often secondary in scientific education and teaching, there remains a significant need for guides that teach scientists how best to convey their research to general and professional audiences. The Craft of Scientific Communication will teach science students and scientists alike how to improve the clarity, cogency, and communicative power of their words and images. In this remarkable guide, Joseph E. Harmon and Alan G. Gross have combined their many years of experience in the art of science writing to analyze published examples of how the best scientists communicate. Organized topically with information on the structural elements and the style of scientific communications, each chapter draws on models of past successes and failures to show students and practitioners how best to negotiate the world of print, online publication, and oral presentation.
Author: David E. Nelson (M.D.) Publisher: Oxford University Press, USA ISBN: 019538153X Category : Medical Languages : en Pages : 340
Book Description
The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.
Author: Barbara Gastel
Author: National Academies of Sciences, Engineering, and Medicine
Author: Bruce Kirchoff
Author: Alexia Youknovsky
Author: Michael Alley
Author: Jean-Luc Lebrun
Author: Craig Cormick
Author: S. Perrault
Author: Joseph E. Harmon
Author: David E. Nelson (M.D.)