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Author: Cathrine Jansson-Boyd Publisher: McGraw-Hill Education (UK) ISBN: 0335247970 Category : Medical Languages : en Pages : 338
Book Description
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Author: Rose M Spielman Publisher: ISBN: 9781680922370 Category : Education Languages : en Pages : 754
Book Description
The images in this textbook are in color. There is a less-expensive non-color version available - search for ISBN 9781680922363. Psychology is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe.
Author: Jansson-Boyd Publisher: McGraw-Hill Education (UK) ISBN: 033523979X Category : Psychology Languages : en Pages : 258
Book Description
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
Author: Jennifer Teramoto Pedrotti Publisher: SAGE Publications ISBN: 1506375871 Category : Psychology Languages : en Pages : 458
Book Description
Combining theory and history with an active approach rooted in self-reflection, Multicultural Psychology applies a framework of self-awareness and social justice to foundational and current topics across Multicultural Psychology studies today. Multicultural Psychology focuses on identity and its social context to help students view culture not just as a minority issue, but a way of understanding all human experiences. Multicultural Psychology will help students apply concepts to their own lives at point of learning, to assess their own awareness and progress, and to consider their own role and ability to engage in social change. With this balanced approach, Multicultural Psychology helps students entering the course with varied levels of cultural and diversity awareness to understand their individual and social cultural contexts, to gain awareness of their interactions with others, and to understand the intersections that occur with other cultures across their lives and careers.
Author: Ludy T. Benjamin, Jr. Publisher: Wiley-Blackwell ISBN: 1405150335 Category : Psychology Languages : en Pages : 264
Book Description
The private thoughts, emotions, hopes, and frustrations contained in this collection of letters written by key figures in psychology provide rich insight into the development of the field. From John Locke writing parenting advice in 17th century Holland to Kenneth B. Clark responding to the impact of his research on the 19th century Brown v. Board decision, this book illustrates the history of the psychology in a direct, engaging manner. Uses primary source materials to provide students with a unique view of the story of psychology. Features an introduction to historiography, focusing on how historians use manuscript collections in their work. Includes chapter-opening material that explains the historical context, brief annotations to help clarify the content, and an epilogue that concludes these important stories in psychology. The second edition adds new annotations by Benjamin, giving greater life and dimension to the learning about the people and ideas that have influenced the development of psychology.
Author: Openstax Publisher: Chump Change ISBN: 9781640323476 Category : Languages : en Pages : 782
Book Description
Psychology 2e by OpenStax (Print Version, paperback, B&W) This is the grayscale (black and white) paperback edition, with a donation made to OpenStax from every new copy sold. Its list price is lower from the use of the latest in printing technology. Psychology 2e is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe. The second edition contains detailed updates to address comments and suggestions from users. Significant improvements and additions were made in the areas of research currency, diversity and representation, and the relevance and recency of the examples. Many concepts were expanded or clarified, particularly through the judicious addition of detail and further explanation where necessary. Finally, the authors addressed the replication issues in the psychology discipline, both in the research chapter and where appropriate throughout the book. Formats available of this material: (THIS ONE) B&W PAPERBACK BOOK REDUCED PRICE Edition ISBN-13 9781640323476 Other formats of the same material: Hardcover: ISBN-13: 9781975076450 Paperback: ISBN-13: 9781975076443 Digital: ISBN-13: 9781951693237 Students have access for free at OpenStax dot org of this material, though if the student prefers a paper edition, this edition is made at a low cost with a donation made to OpenStax from every new copy sold.
Author: Catherine Ashley Sanderson Publisher: ISBN: 9781394241361 Category : Psychology Languages : en Pages : 0
Book Description
"Real World Psychology: Applications of Psychological Science, 4th Edition provides a complete, college-level survey of the field of psychology and an understanding of its scientific nature and research methods. As its title implies, the text emphasizes scientific thinking and practical applications of psychological science that can expand, enhance, and change students' experience of the real world around them. Updated with abundant new references since the 3rd edition's publication in 2019, this new edition highlights recent research that underscores the importance and power of psychology in our everyday lives and interactions, and the authors' careful and deliberate attention to issues of diversity, equity, and inclusion ensures the representation of multiple perspectives and experiences throughout a text in which all students can find respect and a sense of belonging."--
Author: Cathrine Jansson-Boyd Publisher: McGraw-Hill Education (UK) ISBN: 0335247970 Category : Medical Languages : en Pages : 338
Book Description
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Author: Cathrine Jansson-Boyd
Author: Rose M. Spielman
Author: Rose M Spielman
Author: Jansson-Boyd
Author: Jennifer Teramoto Pedrotti
Author: Ludy T. Benjamin, Jr.
Author: Openstax
Author: K. J. Gilhooly
Author: Catherine Ashley Sanderson
Author: Norman L. Munn
Author: Cathrine Jansson-Boyd