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Author: Jackie Jarvis Publisher: Robinson ISBN: 1472119223 Category : Business & Economics Languages : en Pages : 272
Book Description
This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them. It is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover. This book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves.
Author: Jackie Jarvis Publisher: Robinson ISBN: 1472119223 Category : Business & Economics Languages : en Pages : 272
Book Description
This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them. It is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover. This book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves.
Author: Chris Ritchie Publisher: Pearson UK ISBN: 0273741969 Category : Education Languages : en Pages : 229
Book Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
Author: Erik Peterson Publisher: McGraw Hill Professional ISBN: 9780071752589 Category : Business & Economics Languages : en Pages : 272
Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Author: Annmarie Hanlon Publisher: ISBN: 9781904887874 Category : Business & Economics Languages : en Pages : 205
Book Description
The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out for answers to your top digital marketing questions, as they arise. There are five sections to the book: Digital Essentials; Digital Toolbox; Digital Marketing; Branding Online; and Managing, Measuring and Making Money Online. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: blogs / microblogs; email; mobile; photo / audio / video; social media; surveys and web.
Author: Ray Collis Publisher: ISBN: 9781904887485 Category : Sales management Languages : en Pages : 0
Book Description
QUICK WIN B2B SALES is aimed at sales professionals who are interested in new ways of boosting their sales success. It contains the answers to the questions most commonly asked by sales people selling business-to-business solutions - questions that relate to the principal sales opportunities and challenges faced everyday. QUICK WIN B2B SALES groups the key sales questions according to the stage of the sales process to which they apply, recognising that there are many dimensions to the B2B sales role, and many steps through which the sale must progress. Thus, there are seven sections to the book: -Sales Essentials sets the scene and answers some of the most common questions about selling. -Sales Leads deals with how to generate more, and better, leads and enquires. -Sales Meetings deals with how to make meetings with prospects more effective, especially the first tentative encounter. -Sales Cycles addresses how buyer and seller can engage more successfully in matching needs to solutions. -Sales Orders focuses on increasing win rates through more effective sales proposals, closing and negotiation. -Repeat Sales focuses on how to generate more revenue from existing customers through more effective account management, project / delivery management and referrals. -Sales Management focuses on issues of concern to sales managers, such as sales systems, the sales team and the sales plan. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: -Message & Materials. -Skills. -Strategy. -Systems & Structures.
Author: Patricia Pulliam Phillips Publisher: Association for Talent Development ISBN: 1607285851 Category : Business & Economics Languages : en Pages : 251
Book Description
A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical, how-to handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and measurement and evaluation at work.
Author: Gert H. N. Laursen Publisher: John Wiley & Sons ISBN: 1118030389 Category : Business & Economics Languages : en Pages : 234
Book Description
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.
Author: Uwe H Kaufmann Publisher: Partridge Publishing Singapore ISBN: 1543744656 Category : Business & Economics Languages : en Pages : 350
Book Description
Lean Six Sigma is a proven worldwide approach for process improvement that consists of tools from two very different methodologies, Lean and Six Sigma. Developed over decades by Toyota, Lean contains a variety of tools tailored to reduce waste in processes, whereas Six Sigma is a result of Motorola seeking to reduce variation in processes that curb production. The combined approaches have helped companies save billions of dollars while also boosting revenue. In this guide to Lean Six Sigma success, the author explains the methodology using complete and detailed project documentation. The main case study describes a finance company that faces client attrition and a decrease in revenue and market share due to process problems. Throughout the book, the project work and the application of typical Lean Six Sigma tools are explained using the case as a guide. By using a Lean Six Sigma approach, the company ultimately increased client satisfaction and loyalty and achieved a lasting improvement in business results. Combine the power of two rigorous management practices and boost your bottom line with the lessons in Lean Six Sigma Nuggets.
Author: Keith Rosen Publisher: John Wiley & Sons ISBN: 1119483255 Category : Business & Economics Languages : en Pages : 295
Book Description
"Coaching is the universal language of learning, development, and change." Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness, or your life for your job. Sound ludicrous? Consider this is a reality in many thriving organizations. Most leadership books don't apply to sales leadership. Sales leaders are uniquely and indispensably special and need to be coached in a way that's aligned with their role, core competencies, and individuality to achieve their personal goals and company objectives. What if you can successfully coach anyone in 15, 5, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do others' work, create dependency, and nourish the seed of mediocrity. Great business leaders shift from doing people's jobs to developing them by learning the language of leadership coaching. In its powerful simplicity, Sales Leadership delivers a chronological path to develop a thriving coaching culture and coaching leaders who develop top performing teams and sales champions. Using Keith's intuitive LEADS Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams, you will inspire immediate change. Now, coaching is easily woven into your daily conversations and rhythm of business so that it becomes a natural, healthy habit. In his award-winning book, Coaching Salespeople Into Sales Champions, Keith was the first Master Certified Coach to share his personal coaching playbook that is now the standard for coaching excellence. Ten years later, and one million miles traveled, he reveals the evolution of sales leadership and coaching mastery through his experiences working with Fortune 5000 companies and small businesses worldwide. In the first book ever titled Sales Leadership, you'll master the ability to: Ask more questions, give less advice, and build trust and accountability to rely on people to do their job. Reduce your workload and save 20 hours a week on unproductive and wasteful activities. Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos. Achieve business objectives, boost sales faster, and retain more customers. Create buy-in around strategic change and improve daily performance metrics. Assess company readiness and ensure implementation of a successful and sustainable coaching initiative and create a healthy, happy workplace. "People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, culture determines success. That's why the primary business objective is: To Make Your People More Valuable."
Author: Richard Denny Publisher: ISBN: 9781909273672 Category : Marketing Languages : en Pages : 0
Book Description
An industry expert offers his proven advice One of the world's most inspirational business speakers, Richard Denny has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new book. Essential reading if you are new to sales, but also invaluable for those professionals who need to refresh their skills, the book analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales presentation, negotiating, handling objections, and closing a sale. Whether you want to join the ranks of high-flying sales executives or simply win new business for your company, this is a vital addition to your business bookshelf.
Author: Jackie Jarvis
Author: Jackie Jarvis
Author: Chris Ritchie
Author: Erik Peterson
Author: Annmarie Hanlon
Author: Ray Collis
Author: Patricia Pulliam Phillips
Author: Gert H. N. Laursen
Author: Uwe H Kaufmann
Author: Keith Rosen
Author: Richard Denny