Author: John A. Quelch
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Readings in Modern Marketing
Author: John A. Quelch
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Modern Marketing Management
Author: R. J. Lawrence
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 413
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 413
Book Description
Fundamentals of Modern Marketing
Author: Edward W. Cundiff
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 504
Book Description
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 504
Book Description
Modern Marketing Management
Marketing Theory
Author: Jagdish N. Sheth
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 888
Book Description
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 888
Book Description
Readings in International Business
Author: Robert Z. Aliber
Publisher: MIT Press
ISBN: 9780262510660
Category : Business & Economics
Languages : en
Pages : 538
Book Description
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Publisher: MIT Press
ISBN: 9780262510660
Category : Business & Economics
Languages : en
Pages : 538
Book Description
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Fundamentals of Modern Marketing
The Emergence of Modern Marketing
Readings in Marketing Management
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Internet Marketing
Author: Paul Richardson
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Consumer behavior
Languages : en
Pages : 374
Book Description
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Consumer behavior
Languages : en
Pages : 374
Book Description
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.