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Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1118266161 Category : Business & Economics Languages : en Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1118266161 Category : Business & Economics Languages : en Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: Hajji Bekkay Publisher: Springer Nature ISBN: 9811962235 Category : Technology & Engineering Languages : en Pages : 1058
Book Description
This book includes papers presented at the 3rd International Conference on Electronic Engineering and Renewable Energy (ICEERE 2022), which focus on the application of artificial intelligence techniques, emerging technology and the Internet of things in electrical and renewable energy systems, including hybrid systems, micro-grids, networking, smart health applications, smart grid, mechatronics and electric vehicles. It particularly focuses on new renewable energy technologies for agricultural and rural areas to promote the development of the Euro-Mediterranean region. Given its scope, the book is of interest to graduate students, researchers and practicing engineers working in the fields of electronic engineering and renewable energy.
Author: Joe Waters Publisher: John Wiley & Sons ISBN: 1118370716 Category : Computers Languages : en Pages : 156
Book Description
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in. Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones This small guide is packed with the information you need to start using QR codes with your business Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future Includes ten cool campaign ideas QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.
Author: Panayiotis Zaphiris Publisher: Springer ISBN: 3642332900 Category : Computers Languages : en Pages : 500
Book Description
This book constitutes the refereed proceedings of the Second International Conference on Theory and Practice of Digital Libraries, TPDL 2012 - the successor of the ECDL (European Conference on Research and Advanced Technology for Digital Libraries) - held in Paphos, Cyprus, in September 2012. The 23 full papers, 19 short papers, 15 posters and 8 demonstrations presented in this volume were carefully reviewed and selected from 139 submissions. The papers are organized in topical sections on user behavior, mobiles and place, heritage and sustainability, preservation, linked data, analysing and enriching documents, content and metadata quality, folksonomy and ontology, information retrieval, organising collections, as well as extracting and indexing.
Author: OECD Publisher: OECD Publishing ISBN: 9264678441 Category : Languages : en Pages : 224
Book Description
The eighth edition of the OECD's Tax Administration Series, this report provides internationally comparative data on aspects of tax systems and their administration in 58 advanced and emerging economies. The publication presents the results of the 2018 International Survey on Revenue Administration (ISORA), a multi-organisation international survey to collect national-level information and data on tax administration governed by four partner organisations: CIAT, the IMF, IOTA and the OECD. For the 2018 survey round, the Asian Development Bank (ADB) agreed to participate along with the four partner organisations.
Author: Cengiz Kahraman Publisher: Springer Nature ISBN: 3030671631 Category : Technology & Engineering Languages : en Pages : 310
Book Description
This book offers a comprehensive reference guide for modeling humanoid robots using intelligent and fuzzy systems. It provides readers with the necessary intelligent and fuzzy tools for controlling humanoid robots by incomplete, vague, and imprecise information or insufficient data, where classical modeling approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy control, metaheuristic-based control, neutrosophic control, etc. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on humanoid robots. Moreover, by extending all the main aspects of humanoid robots to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments.
Author: James J. (Jong Hyuk) Park Publisher: Springer ISBN: 9811030235 Category : Technology & Engineering Languages : en Pages : 1113
Book Description
This book presents the combined proceedings of the 8th International Conference on Computer Science and its Applications (CSA-16) and the 11st International Conference on Ubiquitous Information Technologies and Applications (CUTE 2016), both held in Bangkok, Thailand, December 19 - 21, 2016. The aim of these two meetings was to promote discussion and interaction among academics, researchers and professionals in the field of ubiquitous computing technologies. These proceedings reflect the state-of-the-art in the development of computational methods, involving theory, algorithm, numerical simulation, error and uncertainty analysis and novel application of new processing techniques in engineering, science, and other disciplines related to ubiquitous computing.
Author: D. P. Yasin Publisher: DEStech Publications, Inc ISBN: 1605951560 Category : Technology & Engineering Languages : en Pages : 520
Book Description
Automation Engineering (MDMAE2014) is to provide a platform for all researchers in the field of Mechanical, Manufacture, Automation and Material Engineering to share the most advanced knowledge from both academic and industrial world, and to communicate with each other about their experiences and the most up-to-date research achievements, discussing forward issues and future prospects, seeking a better way to solve practical problems in this fields. As the first international conference on MDMAE, consisting of five main topics: Mechanical Engineering, Automation Engineering, Manufacturing Systems, Materials Engineering and Measurement and Test, which offer attendees free space to present their inspiring works and academic achievements mixed with the atmosphere of industry and academia, it has attracted many scholars, researchers and practitioners in these fields from various countries to get together in this conference, sharing their latest research achievements with each other , enriching their professional knowledge and broadening their horizons as well.
Author: Scott Stratten Publisher: John Wiley & Sons ISBN: 1118732758 Category : Business & Economics Languages : en Pages : 213
Book Description
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Author: David Meerman Scott
Author: David Meerman Scott
Author: Hajji Bekkay
Author: Joe Waters
Author: Panayiotis Zaphiris
Author: OECD
Author: Harry J. Dickens
Author: Cengiz Kahraman
Author: James J. (Jong Hyuk) Park
Author: D. P. Yasin
Author: Scott Stratten