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Author: Kaira Sturdivant Rouda Publisher: John Wiley & Sons ISBN: 1118045246 Category : Business & Economics Languages : en Pages : 230
Book Description
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Author: Kaira Sturdivant Rouda Publisher: John Wiley & Sons ISBN: 1118045246 Category : Business & Economics Languages : en Pages : 230
Book Description
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Author: Ed Catmull Publisher: Random House ISBN: 0593594657 Category : Business & Economics Languages : en Pages : 366
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Michelle Hamilton Publisher: Lulu.com ISBN: 131275687X Category : Fiction Languages : en Pages : 303
Book Description
I was on a bus full of sociopaths. The trouble was I had volunteered to be here. Had I only known, I lamented for the hundredth time since I'd boarded this small bus emblazoned with the Real War Games Inc. logo at the Denver International Airport, I never would have gotten off my plane from New York, never would have registered online six months ago, never would have followed through with this harebrained idea in the first place. But I had, thinking that somehow I would be able to understand, to discover the answer to the question that had begun to consume me more than a year ago when my twin brother had died in Iraq: What need had driven Brian to join the army - a decision that had resulted in his death? So I was here in order to understand. And hopefully find some way of moving on with my life. Although I couldn't imagine how to that without Brian. But somehow instead I'd ended up not on a bus with the other participants in this game but with sociopaths. Where had I gone wrong?
Author: Eric Ries Publisher: Crown Currency ISBN: 0307887898 Category : Business & Economics Languages : en Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Author: Nan S. Russell Publisher: Red Wheel/Weiser ISBN: 1601635087 Category : Business & Economics Languages : en Pages : 256
Book Description
This is a difficult time to be a leader. The majority of employees are disengaged, their discretionary efforts tamed, passions for work fleeting, and ideas tethered. None of this needs to stop you. You can create a workplace where engagement, passion, and great work thrives. If you’re someone’s boss, whatever your level or role, you can use these trust essentials to: Create your own Trust, Inc.—a thriving pocket where engagement and results flourish Be a trusted leader people work with, for, and around—with passion and enthusiasm Enhance your leadership future using “what-does-it-look-like?” approaches and “how-does-it-happen?” tips, exercises, and insights Don’t let what you can’t do affect what you can. Trust, Inc. gives you real-world ways to create, nurture, and sustain authentic trust in your work group.
Author: Kaira Sturdivant Rouda
Author: Kaira Sturdivant Rouda
Author: Ed Catmull
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Author: Michelle Hamilton
Author: Kerry Ferris
Author: Eric Ries
Author: Nan S. Russell
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Author: Elisabeth Blaikie