Rethink, Reinvent, Reposition PDF Download

Author: Leo Hopf
Publisher: Simon and Schuster
ISBN: 1440507163
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles—find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as: Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

Author: N. Hollis
Publisher: Springer
ISBN: 1137510382
Category : Medical
Languages : en
Pages : 225

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Book Description
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Author: N. Hollis
Publisher: Springer
ISBN: 1137365595
Category : Medical
Languages : en
Pages : 226

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Book Description
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Author: Alanna Campbell
Publisher: Rowman & Littlefield
ISBN: 1538114682
Category : Language Arts & Disciplines
Languages : en
Pages : 306

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Book Description
This books presents firsthand experiences and thoughts of librarians on the transformation of health sciences library spaces. They provide insights into planning, budgeting, collecting, and integrating user feedback, collaborating with leadership and architects and thriving in the good times and the tight times.

Author: Dr. Parveen Prasad
Publisher: Bloomsbury Publishing
ISBN: 9386826895
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
Stop! Don't Go There! Mistakes Made by Top Leaders, provides a framework that should permeate strategies to balance the imperatives of the present with the high pressure demands of the future. The case in point is to focus on the organisation's core competencies rather than merely toeing the line of competitors. It, thus, offers a rich collection of hindsight vision from an elite and diverse group of leaders, juxtaposed with how that translates into actions in the current scenario. Based on in-depth interviews with more than 30 high profile leaders, the book provides valuable insights generated through the mistakes made by these luminaries. Be it related to balancing today's exigencies with tomorrow's challenges, articulating a road map, identifying values, behaviours and metrics for sustenance or aligning with culture...leaders have candidly admitted to their shortcomings and failings. What's intriguing is that some of them, overwhelmed with the quality of interaction, confessed to outlining their mistakes, on deep reflection, right during their interview. The valuable lessons learnt from these cross section of leaders spanning manufacturing, IT, services, education, politics, law, the fine arts, hospitality, and SMEs, represents a unique and important perspective to guide organisations towards a long-term winning position. Letting go is what enables you to move forward. Many leaders have learnt to unlearn values and traditional mindsets in order to scale heights. This book, a one-of-its-kind compendium of corporate mistakes, structured around values, mistakes and learning through first person interviews, is a must-read for leaders and managers in today's fast changing, hypercompetitive world, where unquestioned answers are being probed. In demonstrating a high degree of learnability, the book is a true primer for a non-linear business world riddled with discontinuities and disruptions.

Author: Judy Robinett
Publisher: HarperChristian + ORM
ISBN: 0814439845
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Author: John M. Bernard
Publisher: John Wiley & Sons
ISBN: 1118175379
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.

Author: William J. Rothwell
Publisher: Davies-Black Publishing
ISBN: 9780891062516
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
From this experienced author team whose previous book, Strategic Human Resource Leader, first introduced the concept of HR transformation, comes this detailed exploration of today's workforce and workplace trends that drive the need for HR to radically rethink, reinvent, and reposition its role within the organization. With data culled from the authors' first-ever 20+year longitudianl study of how general managers view HR's focus and performance, Human Resource Transformation explores the new role of HR leadership, especially when facing the challenges of outsourcing, and presents an action plan for aligning and implementing a new agenda for connecting the HR function to the success of the organization.

Author: Doug Stephens
Publisher: Figure 1 Publishing
ISBN: 177327144X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

Author: Carsten Smith-Hall
Publisher: Taylor & Francis
ISBN: 100078780X
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
This book provides the first in-depth investigation of how non-timber forest products are an integral part of local, national, and global bioeconomies. While the plants and fungi that produce non-timber forest products are essential to the sustainability of forest ecosystems, peoples' food and livelihood security and sovereignty, and thus the bioeconomy, are often absent from bioeconomic strategies. Presenting a selection of empirical cases from around the world that engage with the bioeconomy and non-timber forest products, this volume reveals how essential these products are to creating a greener and more sustainable future, how to to better integrate them into efforts to transition to and expand the bioeconomy, and how such efforts can be supported and developed. Chapters analyse how and to what degree non-timber forest products promote sustainable resource use, generate employment, and contribute to food and livelihood security and poverty alleviation. The volume develops approaches and identifies interventions and policies to support the integration of non-timber forest products into bioeconomy strategies, including in national reporting schemes to provide recommendations for future research and practical implementation. This book will be of great interest to students and scholars of forest and natural resource management, bioeconomics, circular economy and ecological economics more widely. It will also be of interest to professionals working in sustainable development and the forestry sector.