Reverse Marketing PDF Download

Author: Michiel R. Leenders
Publisher: New York : Free Press ; London : Collier Macmillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702171888
Category : Business & Economics
Languages : en
Pages : 628

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Book Description
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9781578516001
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980

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Book Description
EBOOK: Principles and Practice of Marketing

Author: Bob Serling
Publisher: Lulu.com
ISBN: 1411675827
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author

Author: OECD
Publisher: OECD Publishing
ISBN: 9264208879
Category :
Languages : en
Pages : 88

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Book Description
This book explores how Northern Ireland is implementing labour market and skills policy and putting measures in place at the local level to stimulate quality employment, inclusion and growth.

Author: Dr. Raj Kumar Gautam
Publisher: Academic Guru Publishing House
ISBN: 8119832035
Category : Study Aids
Languages : en
Pages : 242

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Book Description
The Fundamentals of Retail Management serves as a thorough textbook that goes into the fundamental ideas and practices that are crucial to the retail sector. This book is an excellent resource for students, future retail managers, and anybody else wishing to grasp the basic ideas of retail management. Students pursuing degrees in retail management and similar subjects. Retail workers who aspire to become store managers and employees who are interested in advancing their careers. Owners of retail businesses and entrepreneurs who want to improve their expertise of the retail sector. Anyone who is interested in the basic principles of retail management can benefit from this course. The book Fundamentals of Retail Management serves as a handbook that is useful, instructive, and up to date. It provides readers with the information and abilities that are necessary to flourish in the competitive and ever-changing retail industry. In order to acquire a thorough comprehension of retail management, it would be prudent to consult specialized textbooks and educational resources. Explore learning materials that address the dynamic nature of technology’s function in the retail sector, retail strategy, marketing, as well as supply chain management. Furthermore, there may be educational opportunities and online classes in retail management that offer a more comprehensive understanding of the topic.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264207899
Category :
Languages : en
Pages : 88

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Book Description
Employment and Skills Strategies in Australia focuses on the role of local employment and training agencies in contributing to job creation and productivity.

Author: I. Sinha
Publisher: Springer
ISBN: 0230625061
Category : Business & Economics
Languages : en
Pages : 198

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Book Description
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Author: Richard J. Varey
Publisher: Psychology Press
ISBN: 041523039X
Category : Business & Economics
Languages : en
Pages : 418

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Book Description
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.