Routledge Handbook of Sports Sponsorship PDF Download

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Routledge Handbook of Sports Sponsorship

Routledge Handbook of Sports Sponsorship PDF Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134145284
Category : Business & Economics
Languages : en
Pages : 410

Book Description
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
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