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Seducing the Subconscious

Seducing the Subconscious PDF Author: Robert Heath
Publisher: John Wiley & Sons
ISBN: 0470974885
Category : Psychology
Languages : en
Pages : 60

Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Seducing the Subconscious

Seducing the Subconscious PDF Author: Robert Heath
Publisher: John Wiley & Sons
ISBN: 0470974885
Category : Psychology
Languages : en
Pages : 60

Book Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

The Art Of Seduction

The Art Of Seduction PDF Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496

Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

The Anatomy of Humbug

The Anatomy of Humbug PDF Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
Category : Business & Economics
Languages : en
Pages : 200

Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Christopher

Christopher PDF Author: Allison Burnett
Publisher: Broadway
ISBN: 0767913337
Category : Fiction
Languages : en
Pages : 259

Book Description
The unemployed, middle-aged, unattractive, troubled, and lonely gay narrator, B. K. Troop falls madly in lust with his attractive new neighbor, Christopher Ireland, an idealistic young would-be novelist reeling from a bitter divorce embarking on his own quest for a meaningful life, and sets out seduce him. Original.

Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science PDF Author: Stephen Genco
Publisher: Intuitive Consumer Insights LLC
ISBN: 9780578576961
Category : Business & Economics
Languages : en
Pages : 408

Book Description
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.

The Sense of an Ending

The Sense of an Ending PDF Author: Julian Barnes
Publisher: Vintage
ISBN: 0307957330
Category : Fiction
Languages : en
Pages : 158

Book Description
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Undercover Sex Signals

Undercover Sex Signals PDF Author: Leil Lowndes
Publisher: Citadel Press
ISBN: 9780806527932
Category : Self-Help
Languages : en
Pages : 274

Book Description
Leil Lowndes offers a new way to look at male-female communication offering straightforward advice in a relaxed no-nonsense style on how to recognise and read the 26 most common female sex signals. Bestselling author and communications expert Leil Lowndes literally shows men what sex signals to look for with dozens of photos that illustrate women's non-verbal body language. Full of foolproof dating advice on everything from the best activity for a first date to how a guy should dress to impress, UNdercover Sex Signals can help even the most clueless men to dating success.

Offline

Offline PDF Author: Imran Rashid
Publisher: John Wiley & Sons
ISBN: 0857087932
Category : Business & Economics
Languages : en
Pages : 228

Book Description
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

Starting Out Sideways

Starting Out Sideways PDF Author: Mary E. Mitchell
Publisher: Macmillan
ISBN: 1429935707
Category : Fiction
Languages : en
Pages : 261

Book Description
Roseanna Plow is perfectly content with her nice, simple life on Long Island, despite the fact that she's being driven slowly insane by her meddling mother, who resembles Donna Reed on drugs. Rosie is very happy with her handsome husband and a fulfilling career as job counselor for the developmentally challenged. It might not be glamorous work, but Rosie is proud of the fact that she cares more about people than Prada. What more could a woman want in life? Except maybe being able to wear a sexy thong that doesn't make her behind look like a rump roast in butcher string... But when Rosie's incredible husband turns out to be an incredible putz—sleeping with her best friend Inga—her life goes from Seventh Heaven to Jerry Springer in the blink of an eye and the tip of a wine glass. Alone and deceived, but with her sense of humor still intact, Rosie turns to her wonderfully wacky mother to help her bounce back. Of course, Ma's recipe for mental recovery leaves much to be desired. And after Rosie discovers a painful family secret, hidden behind years of lies, she must set out to find herself and what really matters in life. Along the way, Rosie is surprised to find help from Mickey Hamilton, a.k.a. Ham, who is kind, generous, and has a great butt to match. If only Rosie can overlook the fact that he's nicknamed after the meat section at the local supermarket he manages. Milton, one of Rosie's endearing mentally challenged clients--and Ham's employee--also becomes a source of comfort along the way, always ready to defend "Miss Plow's" honor and warm her heart, even as it's breaking. And can a twenty-five-year-old punk office assistant with hair like candy corn really become Rosie's new best friend? As she moves along the twisted road to self-discovery, Rosie finds happiness, acceptance, and even love – though none of it in the places she'd expected. With laugh-out-loud scenes seamlessly interspersed among gut-wrenching moments of heartache, Starting Out Sideways is a unique and utterly delightful novel that will make you laugh, cry, and remember what's truly important in life.

Sexual Psychic Seduction

Sexual Psychic Seduction PDF Author: Psi Research Institute
Publisher: Thompson Pub
ISBN: 9780976386223
Category : Body, Mind & Spirit
Languages : en
Pages : 84

Book Description
Sexually attract beautiful women using the unlimited power of your own mind! Learn how to reach out and touch someone the psychic way. These easy to understand, simple techniques can be used on anyone at anytime and anywhere! Have gorgeous girls knocking on your door for dates and a whole lot more! Look for these other best selling titles: "How to Become a Porn Director: Making Amateur Adult Films", "Asian Dreams" "Dating for the Shy" and "Latin Lust".