Social Rules! for Entrepreneurs and Small Business PDF Download

Author: Paul Slack
Publisher:
ISBN: 9781604947984
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
Why this book? There are plenty of books about social media marketing on the bookstore shelves; what makes this one different is that Paul Slack cuts through the hype and gets down to business basics that can come only from hands-on business successes. Paul speaks the language of business owners and CEOs and creates efficient and effective methods for capitalizing on social media marketing. Social Rules! provides strategic dos and don'ts and helps you determine how to implement the best tools. Whether you do this in-house by utilizing a current employee or hire a consultant to help you accomplish these goals, you'll learn the optimal rules of engagement and how to measure results. With Social Rules! you will understand and apply your new-found knowledge to answer these questions: How does social media relate directly to my business marketing? What are the best practices in social media and how can I use them effectively? Why is it so important from the consumer perspective? How can I effectively shift my advertising budget from nontraditional marketing to social media?

Author: Simon Down
Publisher: SAGE
ISBN: 144620393X
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative – and peppered with unobtrusive dry wit′ - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of Strathclyde Enterprise, Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to ′entre-tainment′ and ethnic and indigenous entrepreneurship. Along the way, the reader will find an interactive exploration not only of the processes of entrepreneuring, of managing small enterprises, or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social, economic, political and moral contexts. This textbook moves beyond the narrow, prescriptive focus on the ′how′ employed by other textbooks, and places equal emphasis on the ′why′ - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Supported by lively case studies, real-life examples and a concept guide of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.

Author: Chris Brogan
Publisher: Independently Published
ISBN: 9781790591961
Category :
Languages : en
Pages : 305

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Book Description
#1 Best Seller and "New Release" in Multiple Categories (in first week)!This brand new book gives you 52 chapters of massive value shared by 47 top social media, business and communication experts. It's all you need to market your business and build your brand in 2019 on social media. You'll learn:1. The Right Social Media Mindset (10 chapters)2. How to Correctly Use Each Platform While Understanding Each Platform's Unique Personality (23 chapters)3. How to Effectively Communicate and Persuade on Social Media (19 chapters)"The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs" is going to change lives. I invite you to become part of this amazing journey and start using the tools, tips, and approaches in my book to create a global brand, top of mind awareness, and dominate your market."Success doesn't just happen. You must create it by taking consistent action. Start today." Mitch Jackson

Author: Mark Atwood
Publisher: Mark Atwood via PublishDrive
ISBN:
Category : Business & Economics
Languages : en
Pages : 78

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Book Description
Have you ever thought about starting your own business but never found the time to do it? Are you unhappy with your current situation and want to make a change? Learn what you need to know to get started today! Starting a Business: the 15 Rules for a Successful Business Starting a successful business could be your key to earning passive income for a lifetime and achieving financial freedom! This is, however, not as easy as the majority thinks. No matter what you have heard before about business startups, you need to realize that starting a business takes a lot of hard work! If starting a business and becoming a millionaire was easy, everyone would do it. The truth is that most people fail to start a successful business. This does not mean that it is impossible. The difference between those who fail and those who succeed is mainly preparation and investments in knowledge. Those who fail do not take the time to learn and prepare for what is coming. Successful business owners read books, takes courses and studies those who have already made it to the top. Successful business owners know that it better to learn as much as they possibly can before investing their hard-earned money. This book was not created by some rookie entrepreneur who just had their first thousand dollar check written. This book is based on my own success and the success of many other successful entrepreneurs. In comparison to many other business books, this one is not packed with stories and other nonsense fluff just to fill up the pages and make you pay more. This book provides high-quality content, true value to your business career, strategies, tips, advice and much more to ensure that you succeed in the field of business and entrepreneurship. What you are learning here could potentially benefit you for a lifetime! Preview Of What You Will Receive: The Essentials For A Successful Business Start-up Main Factors Why Most People Fail In Business 10 Mindsets That Will Radically Improve Your Business How To Turn Past Failures Into Success The Business Planning Process Step By Step What To Know About Business Law Ways To Grow Your Business Into A Million-dollar Corporation MUCH, MUCH MORE! Note: This book is no get-rich-quick scheme! No matter what field of work you are in, creating wealth takes time and effort. This book, however, lets you know of the strategies and processes involved in business startups. Easy-to-understand guides and step by step formulas that are guaranteed to work are also provided. ACT NOW! Get your own personal copy of ''Starting A Business'' TODAY! Series: Starting A Business Business Startups How To Start A Business Building A Business Passive Income Passive Income Ideas Business Startup Guide Successful Business Startups Starting A Business Starting A Business Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business From Home Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Entrepreneurial Mindset Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book

Author: Cliff Ennico
Publisher: Creators Publishing
ISBN: 194244866X
Category : Business & Economics
Languages : en
Pages :

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Book Description
Cliff Ennico hosts Money Hunt, the popular Public Television program for entrepreneurs, as well as its new spin-off series, Money Hunt Small Business Challenge. Ennico hosts a weekly radio program on small business for www.smartbusiness.com, the first all-business Internet radio network, and offers advice on the legal and financial side of small business for Jane Applegate's Small Business Television Network at www.sbtv.com. A nationally recognized expert on the legal and financial issues facing startup and growing companies, Ennico is the author of eight books and audiocassette programs on business law and management, including Moneyhunt: 27 New Rules for Creating and Building a Breakaway Business (HarperCollins 1999) and The Moneyhunt Guide to Growing Your Business (Biennix 2000). He is also the author of Forms for Small Business Entities, a best-selling collection of small business legal forms published by West Group, the nation's largest legal publisher. Ennico has law offices in Fairfield, Conn., where he specializes in small businesses and startup companies, and he acts as corporate legal counsel for a number of high technology and new-economy companies in the Northeast. He speaks nationwide on legal issues and developments affecting entrepreneurs. He teaches courses in business law and industrial organization for Albertus Magnus College's New Dimensions Program and Norwalk Community Technical College, among other institutions, and has guest lectured at Quinnipiac College School of Law. Ennico has conducted financial and legal seminars and workshops for small business owners, and he contributed greatly to the knowledge and skills of SCORE counselors in the Fairfield County Chapter. In 1999, the Fairfield County SCORE Chapter presented Ennico with a Certificate of Appreciation in recognition of his contributions. On the lecture circuit Ennico is a frequent keynote speaker at small business/entrepreneurship conferences sponsored by Inc. Management, The Learning Annex, IBC USA Conferences, the Connecticut Venture Group, the Entrepreneurial Women's Network and The Capital Network, among others. Ennico lives with his wife, Dolores, in Fairfield, Conn.

Author: Robert Blackburn
Publisher: SAGE
ISBN: 1473988098
Category : Business & Economics
Languages : en
Pages : 980

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Book Description
The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.

Author: Barry J. Moltz
Publisher:
ISBN: 9780132953719
Category : Big business
Languages : en
Pages : 206

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Author: Barry J. Moltz
Publisher: Que Publishing
ISBN: 0132953706
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Author: David Deakins
Publisher: SAGE Publications Limited
ISBN: 1529678722
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
This popular and well received standard text on Entrepreneurship has been completely revised and updated for the second edition. The text retains the favourably reviewed features of the first edition which include the importance of context, diversity and differing international entrepreneurial practice, yet is underpinned by coverage and application of relevant theory. In particular, the text now contains important and entirely new sections on entrepreneurship in the face of multiple global crises, evidence on entrepreneurial resilience, new case study material on examples of international entrepreneurship from developing countries including a new section on Entrepreneurship in Sub-Saharan Africa, new case material on ‘clean technology’ entrepreneurship and on green finance, and a new chapter on Indigenous Entrepreneurship. All chapters have been completely updated to reflect increased diversity and the place of Entrepreneurship in the context of multiple global crises. The text retains the pedagogic features of the first edition which are consistent throughout the text and include learning outcomes, boxed case studies with discussion questions, policy and practical issues, summaries of each chapter, recommended reading and suggested assignments. The text is complemented by online support material for tutors.

Author: Jodie Cook
Publisher: Frances Lincoln
ISBN: 0711251762
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.