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Author: Vincent Vinikas Publisher: Iowa State Press ISBN: Category : Business & Economics Languages : en Pages : 202
Book Description
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Author: Vincent Vinikas Publisher: Iowa State Press ISBN: Category : Business & Economics Languages : en Pages : 202
Book Description
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Author: Brian Lewis Publisher: Manchester University Press ISBN: 1526130432 Category : History Languages : en Pages : 257
Book Description
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers’ Sunlight Soap empire. Unlike previous biographies, which have focused on the man’s life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Author: Joshua Zeitz Publisher: Crown ISBN: 0307523829 Category : History Languages : en Pages : 354
Book Description
Flapper is a dazzling look at the women who heralded a radical change in American culture and launched the first truly modern decade. The New Woman of the 1920s puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Flapper is an inside look at the 1920s. With tales of Coco Chanel, the French orphan who redefined the feminine form; Lois Long, the woman who christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife; three of America’s first celebrities: Clara Bow, Colleen Moore, and Louise Brooks; Dallas-born fashion artist Gordon Conway; Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era; and more, this is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness. Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the 1920s to exhilarating life.
Author: John McDonough Publisher: Routledge ISBN: 1135949069 Category : Business & Economics Languages : en Pages : 2000
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Suellen Hoy Publisher: Oxford University Press, USA ISBN: 0195111281 Category : History Languages : en Pages : 289
Book Description
Sanitary Commission, headed by Frederick Law Olmsted, and revealing how the efforts of Florence Nightingale in the Crimean War inspired American women - such as Dorothea Dix, Clara Barton, and Louisa May Alcott - to volunteer as nurses during the war. We also read of the postwar efforts of George E. Waring, Jr., a sanitary engineer who constructed sewer systems around the nation and who, as head of New York City's street-cleaning department, transformed the city from the nation's dirtiest to the nation's cleanest in three years. Hoy details the efforts to convince African-Americans and immigrants of the importance of cleanliness, examining the efforts of Booker T.
Author: Cheryl Krasnick Warsh Publisher: Wilfrid Laurier Univ. Press ISBN: 9780889209121 Category : Medical Languages : en Pages : 568
Book Description
From sentimental stories about polio to the latest cherub in hospital commercials, sick children tug at the public’s heartstrings. However sick children have not always had adequate medical care or protection. The essays in Children’s Issues in Historical Perspective investigate the identification, prevention, and treatment of childhood diseases from the 1800s onwards, in areas ranging from French-colonial Vietnam to nineteenth-century northern British Columbia, from New Zealand fresh air camps to American health fairs. Themes include: the role of government and/or the private sector in initiating and underwriting child public health programs; the growth of the profession of pediatrics and its views on “proper” mothering techniques; the role of nationalism, as well as ethnic and racial dimensions in child-saving movements; normative behaviour, social control, and the treatment of “deviant” children and adolescents; poverty, wealth, and child health measures; and the development of the modern children’s hospital. This liberally illustrated collection reflects the growing academic interest in all aspects of childhood, especially child health, and originates from health care professionals and scholars across the disciplines. An introduction by the editors places the historical themes in context and offers an overview of the contemporary study of children’s health.
Author: Gorham Anders Kindem Publisher: Taylor & Francis ISBN: 0240806476 Category : Juvenile Nonfiction Languages : en Pages : 344
Book Description
A practical framework is provided in this textbook about the techniques, operations and philosophies of media production from the standpoint of both analog and digital technologies. Updated to reflect new digital techniques it goes beyond the technical to cover aesthetics, direction, production management and scriptwriting.
Author: Elizabeth Parsons Publisher: Routledge ISBN: 1136441557 Category : Business & Economics Languages : en Pages : 232
Book Description
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Author: David O. Whitten Publisher: Bloomsbury Publishing USA ISBN: 156750972X Category : Business & Economics Languages : en Pages : 538
Book Description
The second volume in the Handbook of American Business History series, this book offers concise histories of extractive, manufacturing, and service industries as well as extensive bibliographic essays pointing to the leading sources on each industry and bibliographic checklists. Supplementing other bibliographic materials in business history, this volume provides researchers with a much needed path through the vast array of material available in the library and on the Internet. Indicating which resources to check and which to bypass, the book is a guide to a sometimes overwhelming amount of information. Each of the book's chapters provides a concise industry history, beginning with the industry's rise to importance in the U.S. and continuing to the present. The bibliographic essays provide a narrative outline of the leading sources published or made available in archives, libraries, or museum collections since 1971, when Lovett's American Economic and Business History Information Sources was published. Each discussion concludes with a bibliographic checklist of the titles mentioned in the essay as well as other titles. In a rapidly expanding information society, researchers, teachers, and students may be easily overwhelmed by the exhaustive material available in print and electronically. What is useful and what can be ignored is a strategic question, and few know where to begin. This book provides a guide.
Author: Vincent Vinikas
Author: Vincent Vinikas
Author: Brian Lewis
Author: Joshua Zeitz
Author: John McDonough
Author: Suellen Hoy
Author: Cheryl Krasnick Warsh
Author: William G. Rothstein
Author: Gorham Anders Kindem
Author: Elizabeth Parsons
Author: David O. Whitten