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Author: Sports Market Place Publisher: Franklin Covey ISBN: 9781929494538 Category : Sporting goods industry Languages : en Pages : 0
Book Description
A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Author: Sports Market Place Publisher: Franklin Covey ISBN: 9781929494538 Category : Sporting goods industry Languages : en Pages : 0
Book Description
A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Author: Laura Mars Publisher: ISBN: 9781619255623 Category : Reference Languages : en Pages : 0
Book Description
For over 20 years, this comprehensive, up-to-date directory has offered direct access to the Who, What, When & Where of the Sports Industry. With over 20,000 updates and enhancements, Sports Market Place Directory is the most detailed, comprehensive and current sports business reference source available.
Author: Matthew D. Shank Publisher: Routledge ISBN: 131774344X Category : Business & Economics Languages : en Pages : 662
Book Description
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Author: Laura Mars Publisher: ISBN: 9781619259164 Category : Reference Languages : en Pages : 0
Book Description
For over 20 years, this comprehensive, up-to-date directory has offered direct access to the Who, What, When & Where of the Sports Industry. With over 20,000 updates and enhancements, Sports Market Place Directory is the most detailed, comprehensive and current sports business reference source available.
Author: Sports Market Place
Author: Sports Market Place
Author: Grey House Publishing, Inc
Author: Laura Mars
Author: Grey House Publishing
Author: 
Author: Laura Mars
Author: 
Author: Matthew D. Shank
Author: Laura Mars
Author: Laura Mars