Standard Directory of Advertising Agencies, July 1994 PDF Download

Author: National Register Publishing
Publisher: National Register
ISBN: 9780872170315
Category : Business & Economics
Languages : en
Pages : 1366

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Author: Robert Docherty
Publisher: National Register
ISBN: 9780872170308
Category : Business & Economics
Languages : en
Pages : 1242

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Author: Joseph Turow
Publisher: University of Chicago Press
ISBN: 0226817512
Category : Social Science
Languages : en
Pages : 260

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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872174122
Category : Advertising agencies
Languages : en
Pages : 0

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Author: National Register Publishing
Publisher:
ISBN: 9780872173446
Category : Advertising
Languages : en
Pages : 0

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Author: National Register Publishing
Publisher:
ISBN: 9780872173514
Category : Advertising
Languages : en
Pages : 1690

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Author: National Register Publishing
Publisher:
ISBN: 9780872174191
Category :
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 864

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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.

Author: National Register Publishing Co. Staff
Publisher:
ISBN: 9780872172388
Category :
Languages : en
Pages : 1809

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For in-depth information on more than 26,000 companies that annually spend over $75,000 to advertise their products & services, direct your patrons to the 1994 edition of the STANDARD DIRECTORY OF ADVERTISERS. More than 116,000 personnel are listed - from key senior executives to marketing managers & ad directors - enabling your patrons to find out who buys advertising, how much they spend, & where they spend it - broken down by up to 24 media. Entries include address, telephone & fax numbers, number of employees, S.I.C. codes, subsidiaries & divisions & much more. A special Brand Name Index helps patrons match over 62,000 products with the companies that advertise & market them. Over 90% of the listings in the 1994 edition have been updated with information verified directly by the profiled company. This edition reflects changes in personnel, sales, media expenditures & brands, as well as over 1,000 new advertisers & 1,000 new personnel. New features for the 1994 edition include a Product Categories by State Index, & three business classifications: Food Retailers, Government & State Agencies & Cultural Recreational Entertainment. Available in two editions - one arranged by business classifications; the other geographically. Includes an index volume. Quarterly updates available.

Author: National Register Publishing Co. Staff
Publisher:
ISBN: 9780872172982
Category : Advertising
Languages : en
Pages : 1399

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Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.