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Author: René Weber Publisher: Kendall/Hunt Publishing Company ISBN: 9781465212238 Category : Communication Languages : en Pages : 0
Book Description
Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. This book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.
Author: René Weber Publisher: Kendall/Hunt Publishing Company ISBN: 9781465212238 Category : Communication Languages : en Pages : 0
Book Description
Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. This book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.
Author: Andrew F. Hayes Publisher: Routledge ISBN: 1135250898 Category : Language Arts & Disciplines Languages : en Pages : 682
Book Description
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *downloadable resources with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
Author: John C. Reinard Publisher: SAGE ISBN: 9780761929871 Category : Language Arts & Disciplines Languages : en Pages : 604
Book Description
Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in communication and the social sciences. The text also includes a full set of data analysis instructions based on SPSS 12 and Excel.
Author: Michael Boyle Publisher: Routledge ISBN: 1317513614 Category : Language Arts & Disciplines Languages : en Pages : 449
Book Description
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
Author: Andrew F. Hayes Publisher: SAGE ISBN: 1412927900 Category : Language Arts & Disciplines Languages : en Pages : 401
Book Description
A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.
Author: Bryan E. Denham Publisher: John Wiley & Sons ISBN: 1118927079 Category : Social Science Languages : en Pages : 296
Book Description
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. Provides techniques for analyzing categorical data from a communication studies perspective Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Author: Kathrynn A. Adams Publisher: SAGE Publications ISBN: 150635047X Category : Social Science Languages : en Pages : 607
Book Description
One of the greatest strengths of this text is the consistent integration of research methods and statistics so that students can better understand how the research process requires the combination of these elements. The end goal is to spark students′ interest in conducting research and to increase their ability to critically analyze it. In the new second edition of the text, Katherine Adams and Eva Lawrence have integrated additional information on online data collection and research methods, additional coverage of regression and ANOVA, and new examples to engage students.
Author: Bryan E. Denham Publisher: John Wiley & Sons ISBN: 1118927095 Category : Social Science Languages : en Pages : 290
Book Description
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. Provides techniques for analyzing categorical data from a communication studies perspective Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Author: Michael P. Boyle Publisher: ISBN: 9780367178710 Category : Communication Languages : en Pages : 460
Book Description
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth--examples of methods as applied in scholarly research Reflect & React--problems and issues that promote reflection and discussion Voices from Industry--Q&As with professionals working in communication industries End-of-Unit Activities--exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author: Richard Boddy Publisher: John Wiley & Sons ISBN: 0470746645 Category : Mathematics Languages : en Pages : 249
Book Description
This is a practical book on how to apply statistical methods successfully. The Authors have deliberately kept formulae to a minimum to enable the reader to concentrate on how to use the methods and to understand what the methods are for. Each method is introduced and used in a real situation from industry or research. Each chapter features situations based on the authors’ experience and looks at statistical methods for analysing data and, where appropriate, discusses the assumptions of these methods. Key features: Provides a practical hands-on manual for workplace applications. Introduces a broad range of statistical methods from confidence intervals to trend analysis. Combines realistic case studies and examples with a practical approach to statistical analysis. Features examples drawn from a wide range of industries including chemicals, petrochemicals, nuclear power, food and pharmaceuticals. Includes a supporting website, providing software to aid tutorials. Scientists and technologists of all levels who are required to design, conduct and analyse experiments will find this book to be essential reading.
Author: René Weber
Author: René Weber
Author: Andrew F. Hayes
Author: John C. Reinard
Author: Michael Boyle
Author: Andrew F. Hayes
Author: Bryan E. Denham
Author: Kathrynn A. Adams
Author: Bryan E. Denham
Author: Michael P. Boyle
Author: Richard Boddy