Business Storytelling For Dummies PDF Download

Author: Karen Dietz
Publisher: John Wiley & Sons
ISBN: 1118661214
Category : Business & Economics
Languages : en
Pages : 391

View

Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Author: Margaret Rode
Publisher:
ISBN: 9780692186275
Category :
Languages : en
Pages : 112

View

Book Description
Storytelling for Small Business is a refreshing and friendly guide to using the power of story-sharing your own stories and inviting those of your audience-to attract and establish relationships with your ideal clients.

Author: Janis Forman
Publisher: Stanford University Press
ISBN: 0804784957
Category : Business & Economics
Languages : en
Pages : 305

View

Book Description
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290

View

Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Author: Margaret Rode
Publisher:
ISBN: 9781977068118
Category :
Languages : en
Pages : 95

View

Book Description
Do you have a small business or private practice that means more to you than just paying the bills? Have you been looking for an effective way to market yourself in our noisy digital world, one that is also human, thoughtful, and authentic?Giant brands utilize the power of story constantly to attract customers and build loyalty, from Apple to Budweiser to virtually anything you see during the Super Bowl. They know a story can sink their message deeply into the minds and hearts of the people they most want to reach. But did you know storytelling can be even more powerful for you? Whether you're a solopreneur, purpose-driven business, compassionate entrepreneur, or are just hoping to offer your skills & gifts to make something in the world a little better, your story can help you stand out, create a genuine connection, and grow your business. Storytelling for Small Business is a refreshing, friendly introductory guide to using the power of story--sharing your own stories and inviting those of your audience--to attract and build relationships with your ideal clients. Rather than just another book on "crushing it" with formulaic sales tactics, in this book you'll learn: * The distinction between storytelling and marketing * Why stories are more powerful than facts & figures * 3 essential questions to begin shaping your stories * 10 bedrock stories we can all be telling * How to invite and celebrate the stories of your clients * 8 easy ways to start using more storytelling--right now * A one-hour story jumpstart Packed with examples, resources, and encouragement, and accompanied by a free downloadable workbook, Storytelling for Small Business will open your eyes to the myriad ways you can harvest and share the stories that will help you connect with the people who matter most to you.

Author: Chase Barlow
Publisher:
ISBN:
Category :
Languages : en
Pages : 274

View

Book Description
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading... Two manuscripts in one book: Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand Branding is a way for a business to make it to the top, plus improve its operations. It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this book is here to set the record straight for branding. This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding. In part 1 of this book, you'll: Learn how to start a branding campaign from A to Z Find out how to avoid the most common branding pitfalls Take a peek at the branding secrets of the most successful brands Discover how to determine the type of branding that's most suitable for almost any business Find new ways that allow you to integrate more than one branding method in a campaign Discover where exactly the problem is in your branding campaign Learn how to best go head-to-head with competitors when it comes to a brand war Part 2 focuses on storytelling which is important for business branding as well as for your personal development. Can you use a story that's meaningful to you to sway others? How can you find and tell stories that have an impact? Part 2 will expose the answers with effective techniques, top tools, and actionable advice. Discover... Insight and tips from 7 expert storytellers Critical elements to know when composing a story How jumping right in can diminish your story or brand's value Common myths on public speaking when storytelling How to deliver a story with all the elements needed to take your story from good to great How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools Cool tricks, including immersive storytelling and expanding your medium How to achieve results in working through modern mediums to impact the future of storytelling Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated. So if you want to master branding and storytelling, then scroll up and click the "add to cart" button!

Author: Obehi Ewanfoh
Publisher: Obehi Ewanfoh
ISBN:
Category : Performing Arts
Languages : en
Pages : 97

View

Book Description
Are you a small business owner or content creator looking to elevate your brand and stand out from the competition? Look no further than "Business Storytelling: How To Leverage The Power Of Storytelling In Your Business" is your best solution. In today's crowded market, it's essential to connect with your audience in a meaningful way. And that's where storytelling comes in. "Business Storytelling" is your go-to guide for creating compelling stories that will resonate with your customers, clients, and followers. Packed with practical tips and real-world examples, this book is tailored to small business owners and content creators who want to enhance their storytelling skills. With "Business Storytelling," you will discover how to use storytelling to build your brand and create engaging content that captivates your audience. You will also learn techniques for crafting stories that will resonate with your specific target audience and how to measure the impact of your storytelling efforts. Whether you are a startup founder, freelance writer, or social media influencer, "Business Storytelling" has something for you. It's time to take your storytelling skills to the next level and transform your business. Order your copy today and start leveraging the power of storytelling.

Author: Karise Hutchinson
Publisher: Springer
ISBN: 3319647776
Category : Business & Economics
Languages : en
Pages : 173

View

Book Description
This innovative book combines theoretical and practical perspectives with the power of storytelling to present a new understanding of leadership as a concept and endeavour in the small business organisation. With the assertion that leadership capability is a key function of small firm survival and growth, it underlines the importance of addressing the phenomenon within small business. Employing storytelling as a fresh alternative to a traditional case study approach, the narrative of leading with purpose in real time is captured alongside relevant and current academic debate. In building upon the Harvard model of purpose driven leadership, the author offers a new definition and discussion of leadership that connects theory to real impact, based on research carried out with UK small business organisations. The overall aim of the book is to provoke interest in small business leadership and generate new knowledge of leading with purpose.

Author:
Publisher: World Scientific
ISBN: 9811279926
Category : Business & Economics
Languages : en
Pages : 1398

View

Book Description
This set of multi-reference works is meant to be read together as the five volumes interlace one another like the laces of a shoe in the famous painting by Vincent van Gogh. Who will wear the shoes is a question long debated in art history and philosophy. If we take these five volumes from different points of view on the theory and practice of business storytelling then we have a crisscrossing, a new and impressive dialogue for the reader. This set is presented as a new way to lace up the laces of business storytelling.Volume 1 aims to recount narratives in a variety of ways so that the precepts of entrepreneurial storytelling can be made accessible to a variety of audiences — academic, practitioner, student, and community member. Entrepreneurship has a long history and tradition but there are disputed ways of doing business storytelling in entrepreneurship that the next four volumes articulate.Volume 2 provides insights into stories fostering the idea of business (and not necessarily business itself). It focuses specifically on history — contributing to the current debates within management and organizational history around the idea of 'the historic turn'. It reflects on the idea of business and beyond; could there be more to history and business storytelling than what has previously been accepted in the field? This book sets out to explore a diverse array of alternative modes and multiple ways of storying organizations. The editors intentionally sought to involve an international network of authors with diverse storytelling accounts of history as a way of helping build out this new storytelling paradigm in a diverse and inclusive ethic. As a result, this volume showcases a broad spectrum of critical storytelling from geographically diverse authors working in universities, small businesses, and public service throughout Brazil, Canada, Finland, the United Kingdom, and the United States. To reflect these dynamics, and for the stories in this volume to fit together, chapters were organized into three themes: stories of processing history, tales of history-as-method, and narratives of history through a business opportunity.Volume 3 features stories that reflect the exacerbated inequalities of race, gender, and income across the world. These inequalities and power relations remain continuously con-tested, particularly in these trying times, despite being captive to a particular economic ideology built on the premise of exploitation and subjugation. The stories told in this volume tell against the orthodoxy, the colonizer, and the (seemingly) powerful. They are organized as stories of resistance, emancipation, and transformation. They invite us to rethink the multiple ways to (re)structure power relations between the colonizer and the colonized, and open up spaces for the marginalized underprivileged voices.Volume 4 is designed to create a new business storytelling paradigm that critically approaches business narratives that have historically privileged a corporate agenda. It explores the various ways that images of the other in business are developed, presented, and accounted for through powerful and dominant narratives. The stories in this volume, collectively, help readers to understand, resist, and provide strategies for change through various analyses of how business narratives come to develop, get written, are legitimized, are challenged, and get changed over time.Volume 5 brings together the practices specific to the socioeconomic approach to management (SEAM). SEAM is a method of change management developed through research interventions carried out in more than 2,000 companies and organizations since 1975. This method is systemic, it considers the whole company, and tends to simultaneously increase social and economic performance by focusing mainly on the development of human skills and behaviors, making it possible to reduce dysfunctions and recycle hidden costs into added value.

Author: Scott L. Newbert
Publisher: Bloomsbury Publishing USA
ISBN: 1440830169
Category : Business & Economics
Languages : en
Pages : 730

View

Book Description
This informative set analyzes the dynamics involved with creating, growing, and managing small businesses amid different geographic, institutional, and political environments. This two-volume work explores the behavior and decision making of small companies; their business strategies for launch, growth, and survival; and their contribution to the larger global economy. Utilizing information and data gleaned from proven entrepreneurs and small business operations, this reference provides insight into the political, environmental, and competitive forces that support and impede small business ownership, and offers strategies for navigating them. Written by leading researchers from around the world, the set presents a broad view of the small business sector, focusing on conception, ownership, financing, and growth strategies. A look at external factors features the impact of political and environmental influences; extant regulations affecting small firms; and programs for promoting this sector. The first volume takes a micro view of the small business phenomenon, profiling the owner and the skills necessary to be successful. The second volume utilizes a macro approach, focusing on the operational concerns of and the environment factors bearing upon small businesses.