PDF/Textbook Strategic Marketing Analysis With Student Resource Access For 6 Months Full Download

Strategic Marketing Analysis with Student Resource Access for 6 Months

Author: Genevieve Healy
Publisher:
ISBN: 9780170350365
Category :
Languages : en
Pages :

Book Description
This second edition of 'Strategic Marketing Analysis' offers students an in-depth understanding of a variety of strategic marketing planning tools that can be applied to either a small business or a multinational organisation.

Marketing Principles with Student Resource Access 12 Months

Author: William M. Pride
Publisher: Cengage AU
ISBN: 017038618X
Category : Business & Economics
Languages : en
Pages : 632

Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Strategic Marketing

Author: Peter Reed
Publisher:
ISBN: 9780170271028
Category : Electronic books
Languages : en
Pages : 304

Book Description

Diploma in Marketing - City of London College of Economics - 6 months - 100% online / self-paced

Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 1104

Book Description
Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Marketing Strategy

Author: Devanathan Sudharshan
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 472

Book Description
This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

The Directory of Graduate Studies

Author:
Publisher:
ISBN:
Category : Research
Languages : en
Pages : 1876

Book Description

Strategic Marketing Analysis

Author: Genevieve Healy
Publisher:
ISBN: 9780170121927
Category : Marketing
Languages : en
Pages : 208

Book Description
Strategic Marketing Analysis is different from most other marketing, marketing management, strategic marketing and strategic planning texts because it has been specifically written for TAFE students who are studying a second-level competency in marketing strategy. It covers all of the requirements of a number of strategic marketing competencies, including 9778A, NMRK601, MKG601, BSBMKG601A and BSBMKG602A. The text assumes that students already have a good understanding of basic marketing principles and practices. It is designed to give the student an in-depth understanding of a variety of strategic planning tools and models that a marketing planner can use as a basis for identifying possibilities and choosing options.