Strategic Marketing in the Global Forest Industries PDF Download

Author: Heikki Juslin
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 616

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Author: Eric Hansen
Publisher: CRC Press
ISBN: 1439879273
Category : Nature
Languages : en
Pages : 480

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Book Description
Changes in production, demand, supply, and trade patterns; the impact of green building and bioenergy on industry practices and policy infrastructure; and new economies with production advantages and large consumption bases all present challenges and opportunities in the forest sector. With contributions from leading experts in academia and professional organizations, The Global Forest Sector: Changes, Practices, and Prospects fills a gap in the literature that is preventing students, scholars, and policy makers from developing a timely, structured, big-picture view of forest sector business. In addition, the book reviews current thinking on a wide variety of business management issues in the forest sector. The book covers managing change in the global forest sector and the impact of globalization on forest users. It discusses markets and market forces, new products and product categories, and the influence of China and Russia. The book then examines the environmental paradigm, including environmental activism, sustainability, and the impact of green building and bioenergy. The book concludes with coverage of the role of information technology, corporate social responsibility, innovation, and next steps. Overall, this book helps readers both develop a bird’s eye view of the changes surrounding the forest sector as well as have a magnified view of numerous managerial issues associated with these changes. The content paints a picture of the current and changing forest sector including the state of forests, the nature of markets, the newly emerged patterns of stakeholder impact, and evolution of key business practices. It provides the foundation needed to develop the conservation-based economy required for future success in the global forest sector.

Author: Eric Hansen
Publisher: CRC Press
ISBN: 1439879281
Category : Nature
Languages : en
Pages : 478

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Book Description
Changes in production, demand, supply, and trade patterns; the impact of green building and bioenergy on industry practices and policy infrastructure; and new economies with production advantages and large consumption bases all present challenges and opportunities in the forest sector. With contributions from leading experts in academia and professional organizations, The Global Forest Sector: Changes, Practices, and Prospects fills a gap in the literature that is preventing students, scholars, and policy makers from developing a timely, structured, big-picture view of forest sector business. In addition, the book reviews current thinking on a wide variety of business management issues in the forest sector. The book covers managing change in the global forest sector and the impact of globalization on forest users. It discusses markets and market forces, new products and product categories, and the influence of China and Russia. The book then examines the environmental paradigm, including environmental activism, sustainability, and the impact of green building and bioenergy. The book concludes with coverage of the role of information technology, corporate social responsibility, innovation, and next steps. Overall, this book helps readers both develop a bird’s eye view of the changes surrounding the forest sector as well as have a magnified view of numerous managerial issues associated with these changes. The content paints a picture of the current and changing forest sector including the state of forests, the nature of markets, the newly emerged patterns of stakeholder impact, and evolution of key business practices. It provides the foundation needed to develop the conservation-based economy required for future success in the global forest sector.

Author: Juha-Antti Lamberg
Publisher: Springer Science & Business Media
ISBN: 9781402065675
Category : Business & Economics
Languages : en
Pages : 332

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An analysis of the evolution of competitive strategies within the forestry industry is presented in this book. The argument is that the chosen context serves as an illustrative setting for a discussion related to global corporate evolution. Therefore, this analytical and rigorous book contributes to better understanding of the workings of a number of manufacturing industries through discussion of the evolutionary development within the pulp and paper industry.

Author: Dorothé Gerritsen
Publisher: CABI
ISBN: 1789242304
Category : Business & Economics
Languages : en
Pages : 258

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Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.

Author: Pasi Martikainen
Publisher:
ISBN: 9789514566615
Category : Forest products
Languages : en
Pages : 176

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Author: Jack Carlsen
Publisher: CABI
ISBN: 1845931718
Category : Cooking
Languages : en
Pages : 300

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Book Description
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Author: Martin Reeves
Publisher: Harvard Business Review Press
ISBN: 1625275870
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Author: Arild Angelsen
Publisher: CIFOR
ISBN: 6028693030
Category : Climatic changes
Languages : en
Pages : 390

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REDD+ must be transformational. REDD+ requires broad institutional and governance reforms, such as tenure, decentralisation, and corruption control. These reforms will enable departures from business as usual, and involve communities and forest users in making and implementing policies that a ect them. Policies must go beyond forestry. REDD+ strategies must include policies outside the forestry sector narrowly de ned, such as agriculture and energy, and better coordinate across sectors to deal with non-forest drivers of deforestation and degradation. Performance-based payments are key, yet limited. Payments based on performance directly incentivise and compensate forest owners and users. But schemes such as payments for environmental services (PES) depend on conditions, such as secure tenure, solid carbon data and transparent governance, that are often lacking and take time to change. This constraint reinforces the need for broad institutional and policy reforms. We must learn from the past. Many approaches to REDD+ now being considered are similar to previous e orts to conserve and better manage forests, often with limited success. Taking on board lessons learned from past experience will improve the prospects of REDD+ e ectiveness. National circumstances and uncertainty must be factored in. Di erent country contexts will create a variety of REDD+ models with di erent institutional and policy mixes. Uncertainties about the shape of the future global REDD+ system, national readiness and political consensus require  exibility and a phased approach to REDD+ implementation.

Author: Jeffrey Lynn Howe
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 100

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