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Author: John Cass Publisher: Routledge ISBN: 1136361952 Category : Business & Economics Languages : en Pages : 242
Book Description
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Author: John Cass Publisher: Routledge ISBN: 1136361952 Category : Business & Economics Languages : en Pages : 242
Book Description
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Author: John Cass Publisher: Routledge ISBN: 1136361960 Category : Business & Economics Languages : en Pages : 240
Book Description
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Author: Douglas Karr Publisher: John Wiley & Sons ISBN: 9780470901472 Category : Business & Economics Languages : en Pages : 434
Book Description
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Author: EMANUELA GIANGREGORIO Publisher: aikaizen ISBN: Category : Business & Economics Languages : en Pages : 129
Book Description
A Business Case is a decision-making tool. Business Case authors therefore have a responsibility to write a Business Case that balances brevity with clarity, in a way that is easy and interesting to read and helps Decision Makers make the best decision for the organisation and key stakeholders. Writing a Business Case can be a daunting task. Many organisations do not have standard templates that support the author, or the templates are old and long-winded. Penned by a seasoned consultant who has supported professionals across industry to write better business cases, this book is the only blueprint of its kind. The guidance in this book, together with a host of useful templates and tested techniques, demystifies the task of writing Business Cases and propels professionals into the echelons of mastery. This book is a field coach that will help Business Case authors craft a narrative that resonates with decision-makers. From simple business case scenarios to large complex cases, this book is a universal blueprint. Whether you're a budding entrepreneur or a seasoned corporate veteran, the principles in this book will guide you and improve the way you write business cases. If you aim to complete a business case writing qualification such as Better Business CasesTM, this book is highly recommended as pre-reading to first understand all key aspects of a business case. If you have completed a qualification and have not read this book, it is guaranteed to provide you with unique tools, techniques and insights that are not included in the Better Business CasesTM qualification and supporting text book. When you follow Emanuela’s guidance in this book, you will be equipped to write and present compelling business cases more confidently, professionally and successfully. As always with this author’s books, there is no waffle, page filling theory or unnecessary padding. Practical. Relevant. Useful. Templates in this book include a: · Benefits Tracker · Project Business Case Template · Clarification Questions Log · Stakeholder Mapping · Stakeholder Insights Analysis · Strategic Fitness Scorecard · Ideas Comparison Scorecard · Simple Options Appraisal · TCO Options Comparison Table · Simple Options Appraisal with x-year TCO · Scored Options Appraisal Showing TCO · Impact v Net Position Chart · Weighted Scored Options Appraisal Showing TCO · Investment Appraisal · Business Case RACI Matrix · Simple Risk Assessment · Residual Risk Assessment · Business Case Review Checklist · Business Case Assumptions Log EMANUELA is a performance improvement coach with over 20 years’ experience in project management. She has trained thousands of people on the subject around the world and has a knack for explaining complex topics simply. Whether training in-person or virtually, she engages individuals and teams with her energy, enthusiasm, and her passion for continuous improvement.
Author: Burkhalter, Janée N. Publisher: IGI Global ISBN: 1466684097 Category : Business & Economics Languages : en Pages : 354
Book Description
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Author: Suzan St. Maur Publisher: Business Expert Press ISBN: 1631577441 Category : Business & Economics Languages : en Pages : 111
Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Hanna Cieslak Publisher: GRIN Verlag ISBN: 3346569470 Category : Education Languages : en Pages : 27
Book Description
Seminar paper from the year 2008 in the subject Didactics - Common Didactics, Educational Objectives, Methods, grade: 1,3, Ruhr-University of Bochum, language: English, abstract: Reading and writing are central key competences of everyday life in society. Without the corresponding skills, it is becoming increasingly difficult to participate in life in our literate society. Teaching writing skills to pupils (in short: SuS) is thus a fundamental task of school education and upbringing. Based on these findings, this thesis attempts to show to what extent creative writing methods can promote writing among students. In the first chapter, the field of "writing" itself is explained in more detail. In this context, the first step is to show theoretically what is meant by the term "writing process". Then the area of writing strategies is discussed. The focus of this chapter is on writing competence, which entails a definition of this term and explains the different levels of competence. However, writing competences are not only closely related to the writing process and writing strategies, but also to writing development. In this context, BECKER-MROTZEK/BÖTTCHER have tried to divide the process of writing development into different levels of development, which are presented in conclusion. The second chapter deals with the field of "creative writing". After defining the term "creative writing" and explaining the aims of using this method, the six method groups of creative writing are presented, based on BÖTTCHER. Finally, this chapter is dedicated to the question of whether creative writing actually promotes the students' writing competence? In this context, an attempt is made to analyse, on the basis of selected student essays, whether these contain, for example, certain text patterns, lexical or grammatical knowledge, which are components of writing competence and can be further developed through creative writing occasions.
Author: Christine Tremoulet Publisher: Vivid & Brave Media ISBN: 9780692654354 Category : Languages : en Pages : 160
Book Description
USE YOUR BLOG TO DOMINATE YOUR MARKET. You know that you need to blog for your business to stand out, yet it is always the last thing on your to do list. Everyone says to try using the internet to market your business, and it just is not working for you. You believe in the power of storytelling marketing, but you don't know where to begin - and you're not sure anyone is going to be reading your site anyways. The solution lies in embracing your blog as the center of your social media universe, and bringing more of you into your writing. This book will teach you the strategies and give you the tools to do just that. This book is the mastermind to blogging and audience growth. Christine walks you through from the beginning: understanding the very purpose of blogging & how to find your audience, to a successful end of blogging domination that is sure to catapult your success. You will walk away feeling wiser and rejuvenated. Prepare to take your blogging to the next level. - Stacie Jensen, Colorvale.com Blogging Brilliantly is the perfect title for this book. Christine lays out all the foundation for your blogging success. She talks strategy, tools, mindset, personality and so much more. With the guidance from this book, you are headed towards a brighter, more efficient and upward angle towards success in your business. Blogging really is that important for business success. - Scott Wyden Kivowitz, Imagely.com and ScottWyden.com About Christine Tremoulet Christine is a blogger of 16 years, and coined the name WordPress. A former web consultant and professional photographer, she is a trusted expert in blogging and building a business online. As an author, speaker, and business coach, she offers actionable know-how with passion. Her Superpower: helping you uncover your Beautiful Difference and growing your business with Confidence. When not at home in Houston, Texas, you can find her on a road trip adventure in her Mini Cooper. For more details, visit her online at www.ChristineTremoulet.com
Author: Jeremy Wright Publisher: McGraw Hill Professional ISBN: 0071479503 Category : Business & Economics Languages : en Pages : 338
Book Description
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0
Author: John Cass
Author: John Cass
Author: John Cass
Author: Douglas Karr
Author: EMANUELA GIANGREGORIO
Author: Burkhalter, Janée N.
Author: 
Author: Suzan St. Maur
Author: Hanna Cieslak
Author: Christine Tremoulet
Author: Jeremy Wright