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Author: Brad Chase Publisher: Greenleaf Book Group ISBN: 1626347131 Category : Business & Economics Languages : en Pages : 256
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Author: Brad Chase Publisher: Greenleaf Book Group ISBN: 1626347131 Category : Business & Economics Languages : en Pages : 256
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Author: Joshua Eisemann Publisher: Routledge ISBN: 1317282930 Category : Social Science Languages : en Pages : 256
Book Description
China's relationship with the developing world is a fundamental part of its larger foreign policy strategy. Sweeping changes both within and outside of China and the transformation of geopolitics since the end of the cold war have prompted Beijing to reevaluate its strategies and objectives in regard to emerging nations.Featuring contributions by recognized experts, this is the first full-length treatment of China's relationship with the developing world in nearly two decades. Section one provides a general overview and framework of analysis for this important aspect of Chinese policy. The chapters in the second part of the book systematically examine China's relationships with Africa, the Middle East, Central Asia, Latin America, South Asia, and Southeast Asia. The book concludes with a look into the future of Chinese foreign policy.
Author: Great Britain: Parliament: Joint Committee on the National Security Strategy Publisher: The Stationery Office ISBN: 9780108475337 Category : Law Languages : en Pages : 52
Book Description
In this report the Joint Committee on the National Security Strategy finds that the National Security Strategy should address more fundamental questions about the UK's role in the world and its relationship with the USA and other allies. The Strategy also needs to be subject to a much wider public debate. The Committee says that: there is no evidence that the NSS has influenced decisions made since the Strategic Defence and Security Review; there should be an "overarching strategy", a document designed to guide government decision-making and crisis management both at home and on the international stage; the Government's assertion that there will be no reduction in the UK's influence on the world stage is wholly unrealistic in the medium to long term and the UK needs to plan for a changing, and more partnership-dependent, role in the world. The Government's unwillingness to provide the Committee with all the information it has asked for about the National Security Risk Assessment means that it is unable to give Parliament any assurances about its adequacy. The report also notes concern that the National Security Council's oversight of security issues is not sufficiently broad and strategic, given that it was deeply involved in operations in Libya and failed to discuss the national security implications of the Eurozone crisis or the possibility of Scottish independence.
Author: James R. Holmes Publisher: Routledge ISBN: 1134052111 Category : History Languages : en Pages : 240
Book Description
This is the first academic study of India's emerging maritime strategy, and offers a systematic analysis of the interplay between Western military thought and Indian maritime traditions. By a quirk of historical fate, Europe embarked on its Age of Discovery just as the main Asian powers were renouncing the sea, ushering in centuries of Western dominance. In the 21st century, however, Asian states are once again resuming a naval focus, with both China and India dedicating some of their new-found wealth to building powerful navies and coast guards, and drawing up maritime strategies to govern the use of these forces. The United States, like the British Empire before it, is attempting to manage these rising sea powers while preserving its maritime primacy. This book probes how India looks at the sea, what kind of strategy and seagoing forces New Delhi may craft in the coming years, and how Indian leaders may use these forces. It examines the material dimension, but its major premise is that navies represent a physical expression of a society's history, philosophical traditions, and culture. This book, then, ventures a comprehensive appraisal of Indian maritime strategy. This book will be of interest to students of sea power, strategic studies, Indian politics and Asian Studies in general. James R. Holmes is an Associate Professor of Strategy at the U.S. Naval War College and a former U.S. Navy surface warfare officer. Toshi Yoshihara is an Associate Professor in the Strategy and Policy Department at the Naval War College. Andrew C. Winner is Professor in the Strategic Research Department at the U.S. Naval War College.
Author: Stephen J. Cimbala Publisher: Bloomsbury Publishing USA ISBN: 031300367X Category : History Languages : en Pages : 228
Book Description
The future of nuclear weapons and nuclear strategy in the 21st century is not entirely predictable from the Cold War past. Nor is it easy to foresee on the basis of what has happened since the Soviet Union collapsed in 1991. Cimbala contends that nuclear weapons and the psychology of nuclear deterrence will remain important after 2000, but the character of that importance will change. No longer will nuclear weapons be the dominators of military technology. Instead, advanced technology conventional weapons, based on information and electronics, will supplant nuclear weapons as the instruments of military supremacy in the 21st century. What, Cimbala asks, can be expected of nuclear weapons in the 21st century, given what we have learned from previous experience in the Cold War and in the 1990s? Cimbala expects that nuclear weapons will spread among currently non-nuclear states, and states with regional grievances or hegemonic aspirations will seek to deploy small nuclear forces as deterrents against neighbors or against outside intervention by the United States in regional conflicts. Regional rogue states may also obtain nuclear weapons. Nonetheless, as Cimbala explains, the international balance of power is unlikely to change. As he makes clear, power will be less dependent on deployed military platforms and more dependent on information warfare. A thoughtful and provocative analysis that will be of particular interest to policy makers, scholars, and other researchers involved with arms control, security studies, and international relations.
Author: Richard Rumelt Publisher: Currency ISBN: 0307886239 Category : Business & Economics Languages : en Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Sir Lawrence Freedman Publisher: Oxford University Press ISBN: 0199349908 Category : Political Science Languages : en Pages : 752
Book Description
Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
Author: Rick Howard Publisher: John Wiley & Sons ISBN: 1394173091 Category : Computers Languages : en Pages : 295
Book Description
The first expert discussion of the foundations of cybersecurity In Cybersecurity First Principles, Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles. The author convincingly lays out the arguments for the absolute cybersecurity first principle and then discusses the strategies and tactics required to achieve it. In the book, you'll explore: Infosec history from the 1960s until the early 2020s and why it has largely failed What the infosec community should be trying to achieve instead The arguments for the absolute and atomic cybersecurity first principle The strategies and tactics to adopt that will have the greatest impact in pursuing the ultimate first principle Case studies through a first principle lens of the 2015 OPM hack, the 2016 DNC Hack, the 2019 Colonial Pipeline hack, and the Netflix Chaos Monkey resilience program A top to bottom explanation of how to calculate cyber risk for two different kinds of companies This book is perfect for cybersecurity professionals at all levels: business executives and senior security professionals, mid-level practitioner veterans, newbies coming out of school as well as career-changers seeking better career opportunities, teachers, and students.
Author: J. L. Kay Publisher: ISBN: Category : Bus lines Languages : en Pages : 32
Book Description
This report presents the results of the evaluation of the five alternatives of the first-generation traffic control strategy for the computerized Urban Traffic Control System and Bus Priority System in Washington, D.C. The five control alternatives evaluated are: District 3-dial, time-of-day, traffic responsive, critical intersection control, and bus priority. They were evaluated to assess their relative impact on traffic during typical weekday morning, midday, and evening periods.
Author: Kassim, Yumna Publisher: Intl Food Policy Res Inst ISBN: Category : Political Science Languages : en Pages : 31
Book Description
The latest population census in Egypt shows that there are more people now living along the narrow strip of land by the Nile than ever before, 95 million (CAPMAS 2017). The country’s rapidly growing population, its limited water resources, and its dependence on food imports all reinforce the importance of an integral agricultural policy. With the recent series of economic reforms that saw the flotation of the Egyptian pound, the imposition of a value-added tax, and decreases in energy subsidies, Egypt has a unique opportunity to focus on sector-level policies, including those within agriculture. This paper reviews agricultural and other related policies and their impact on the overall economic performance of the agricultural sector in Egypt. This stocktaking of policies is to serve as the basis for developing a more comprehensive agricultural strategy and policy framework that aligns sectoral policy objectives with policy measures in an effective and consistent manner. The paper is intended to serve as a reference for policymakers, researchers, and institutions. It highlights agriculture’s place in the Egyptian economy and examines water and irrigation policy and the provision and distribution of agricultural inputs, research, and extension, and reviews the price and procurement policies for key crops. Other public policies and their impact on agriculture are also evaluated via a look at the food subsidy system, land rent and tenure, land reclamation, and trade policies. The concluding section of the paper presents a summary of key messages and proposed questions for further research.
Author: Brad Chase
Author: Brad Chase
Author: Joshua Eisemann
Author: Great Britain: Parliament: Joint Committee on the National Security Strategy
Author: James R. Holmes
Author: Stephen J. Cimbala
Author: Richard Rumelt
Author: Sir Lawrence Freedman
Author: Rick Howard
Author: J. L. Kay
Author: Kassim, Yumna