Author: Douglas Davis Publisher: Simon and Schuster ISBN: 1440341559 Category : Design Languages : en Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author: Richard Rumelt Publisher: Currency ISBN: 0307886239 Category : Business & Economics Languages : en Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Deepa Prahalad Publisher: Pearson Prentice Hall ISBN: 0131388045 Category : Business & Economics Languages : en Pages : 206
Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Dan Hill Publisher: ISBN: Category : Languages : en Pages : 186
Book Description
Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.
Author: Howell J. Malham, Jr. Publisher: John Wiley & Sons ISBN: 1118484207 Category : Business & Economics Languages : en Pages : 234
Book Description
A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. An open and visual book that defines the most over-used (and least understood) business term: strategy Author is the co-founder of Insight Labs Produced in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.
Author: Tom Doctoroff Publisher: Macmillan ISBN: 1137279303 Category : Business & Economics Languages : en Pages : 268
Book Description
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement
Author: Paul Leinwand Publisher: Harvard Business Review Press ISBN: 1625275218 Category : Business & Economics Languages : en Pages : 288
Book Description
How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.
Author: Kevin Craine Publisher: MC2 Books ISBN: 9781893347007 Category : Business & Economics Languages : en Pages : 188
Book Description
Finding ways to reduce costs is difficult but the latest books from MC2 Books, Designing a Document Strategy by Kevin Craine has the cure. This book tells managers how to better manage the process that consumes paper, toner, and manpower in every business environment. In support of the book, Craine has unveiled a support website, www.document-strategy.com, offering a preview of the coverage. While there are many books on business strategy and workflow, few tackle the lifeblood of business, the document. Designing a Document Strategy targets managers, technicians and consultants who see the benefit and cost savings inherent in implementing a document strategy. The clearly defined five-phase process can be tailored to any environment. It includes Cause-effect diagrams, flow charts, and ROI formulas that can be copied and put into use. Case examples demonstrate application of the theories in the real world, leading to meaningful and informed action. Regardless of their final recommendations, readers will be more likely to bring about real-world, bottom-line benefits. There is no better educational resource on designing a document strategy than this book. Book reviewers in the document industry give it rave reviews.
Author: Robert C. H. Chia
Author: Douglas Davis
Author: Richard Rumelt
Author: Deepa Prahalad
Author: Dan Hill
Author: Howell J. Malham, Jr.
Author: Tom Doctoroff
Author: Paul Leinwand
Author: Kevin Craine
Author: Erin Kissane