Successful Customer Relationship Marketing PDF Download

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Successful Customer Relationship Marketing

Successful Customer Relationship Marketing PDF Author: Bryan Foss
Publisher: Kogan Page Publishers
ISBN: 9780749435790
Category : Business & Economics
Languages : en
Pages : 554

Book Description
A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.
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