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Author: Walt Crawford Publisher: American Library Association ISBN: 0838911676 Category : Language Arts & Disciplines Languages : en Pages : 176
Book Description
Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?” Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.
Author: Walt Crawford Publisher: American Library Association ISBN: 0838911676 Category : Language Arts & Disciplines Languages : en Pages : 176
Book Description
Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?” Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.
Author: Sarah K. Steiner Publisher: American Library Association ISBN: 1555707793 Category : Computers Languages : en Pages : 130
Book Description
As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
Author: Phil Bradley Publisher: Facet Publishing ISBN: 185604713X Category : Language Arts & Disciplines Languages : en Pages : 193
Book Description
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.
Author: Linda Berube Publisher: Elsevier ISBN: 1780632568 Category : Language Arts & Disciplines Languages : en Pages : 160
Book Description
Web 2.0 technology is a hot topic at the moment, and public librarians in particular are beginning to feel the pressure to apply these tools. Indeed, Web 2.0 has the potential to transform library services, but only if the policy and strategy for those services are ready to be transformed. The author not only reviews these tools and provides practical advice and case studies on how they can be applied in the public library setting, but also recommends the policies and business cases that begin to create a new strategy for public libraries. Particularly geared to the public library setting Advice on using in conjunction or integrated with other public library services Examples of best practice
Author: Charles Harmon Publisher: Scarecrow Press ISBN: 081088755X Category : Language Arts & Disciplines Languages : en Pages : 116
Book Description
Since there’s no point in Twittering if no one acts on your tweets and there’s no point in having a Facebook page with a million “likes” if library use doesn’t increase, you’ll welcome the eight best practices presented here because they will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library’s innovative use of Twitter to the United Nations Library’s adoption of a social media policy to the Farmington, Connecticut Public Library’s fantastic work using social media to reach teens who weren’t using the library. Other libraries highlight their ventures into media including blogs, Pinterest, and social catalogs.
Author: Publisher: Nova Science Publishers ISBN: 9781620817582 Category : Online social networks Languages : en Pages : 0
Book Description
This publication documents the role of social networking sites in all types of libraries such as school, college, university, public, special, and community libraries in the New Millennium covering the period 2000-2011. Each analysed entry highlights the usefulness of the article. Highlighted aspects of social networks include teens and young adults, privacy and trust, behavioural and social sciences, health sciences, and the role of Congress. This handy reference work and the literature it covers would enable libraries and decision makers to decide on how libraries can adapt social networks and for what ends, how much time and effort one should invest in these platforms, and how to monitor their success. Title, author, and subject indexes are an added pathway to the users of this book.
Author: P. Djèlí Clark Publisher: Tordotcom ISBN: 1250767016 Category : Fiction Languages : en Pages : 112
Book Description
Nebula, Locus, and Alex Award-winner P. Djèlí Clark returns with Ring Shout, a dark fantasy historical novella that gives a supernatural twist to the Ku Klux Klan's reign of terror “A fantastical, brutal and thrilling triumph of the imagination...Clark’s combination of historical and political reimagining is cathartic, exhilarating and fresh.” —The New York Times A 2021 Nebula Award Winner! A 2021 Locus Award Winner! A 2021 Hugo Award Finalist! A 2021 World Fantasy Award Finalist! A 2021 Ignyte Award Finalist! A 2021 Shirley Jackson Award Finalist! A 2021 AAMBC Literary Award Finalist! A 2021 British Fantasy Award Finalist! A New York Times Editor's Choice Pick! A Booklist Editor's Choice Pick! A Goodreads Choice Award Finalist! A 2020 SIBA Award Finalist! Featured on the 2021 RUSA Reading List: Fantasy Shortlist! Named a Best of 2020 Pick for NPR | Library Journal | Book Riot | LitReactor | Bustle | Polygon | Washington Post IN AMERICA, DEMONS WEAR WHITE HOODS. In 1915, The Birth of a Nation cast a spell across America, swelling the Klan's ranks and drinking deep from the darkest thoughts of white folk. All across the nation they ride, spreading fear and violence among the vulnerable. They plan to bring Hell to Earth. But even Ku Kluxes can die. Standing in their way is Maryse Boudreaux and her fellow resistance fighters, a foul-mouthed sharpshooter and a Harlem Hellfighter. Armed with blade, bullet, and bomb, they hunt their hunters and send the Klan's demons straight to Hell. But something awful's brewing in Macon, and the war on Hell is about to heat up. Can Maryse stop the Klan before it ends the world? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Charles R. McClure Publisher: American Library Association ISBN: 0838935761 Category : Computers Languages : en Pages : 121
Book Description
Charles McClure and Paul T. Jaeger speak to the ways in which the Internet has had more impact on public libraries than any other technology since the creation of the book. The issues presented are vital to library service, planning, evaluation, research and educationand most significantly how effectively libraries service the general public.
Author: Denise E. Agosto Publisher: Bloomsbury Publishing USA ISBN: 1598845764 Category : Language Arts & Disciplines Languages : en Pages : 209
Book Description
Learn how teens use social networking technologies and how these same technologies can be used to engage them in library services. Teens and Social Networking Now: What Librarians Need to Know is organized around ten major topics, including using social networking sites to connect teens to young adult literature, social networking and legislative issues, social networking and safety/privacy issues, and the social and educational benefits of social networking. Expert practitioners explain how such issues can and should impact library services to young adults, focusing on concrete suggestions and specific steps for best practices and program designs that will help librarians utilize social networking tools to enhance library services to teens, both online and in the library. As background, the book explores the reasons so many teens use these sites. It also shares a profile of an award-winning public library's use of social networking to engage teen library users and a national survey of the ways YA librarians are using social networking to deliver public library services.
Author: Lorri Mon Publisher: Rowman & Littlefield ISBN: 1538142961 Category : Language Arts & Disciplines Languages : en Pages : 323
Book Description
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Author: Walt Crawford
Author: Walt Crawford
Author: Sarah K. Steiner
Author: Phil Bradley
Author: Linda Berube
Author: Charles Harmon
Author: 
Author: P. Djèlí Clark
Author: Charles R. McClure
Author: Denise E. Agosto
Author: Lorri Mon