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Author: Eddie Yoon Publisher: Harvard Business Review Press ISBN: 1633692086 Category : Business & Economics Languages : en Pages : 240
Book Description
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Author: Eddie Yoon Publisher: Harvard Business Review Press ISBN: 1633692086 Category : Business & Economics Languages : en Pages : 240
Book Description
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Author: Savio Chan Publisher: John Wiley & Sons ISBN: 1118905903 Category : Business & Economics Languages : en Pages : 245
Book Description
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Author: Randy Deutsch Publisher: Routledge ISBN: 1351138960 Category : Architecture Languages : en Pages : 200
Book Description
Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers. Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, and how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals to succeed in the accelerating new world of work and technology. Providing proven, practical advice, the book features: Unique, actionable insights from design technology leaders in practice worldwide The impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice Profiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it What will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction. Revealing the dramatic impact of technology on current and future practice, Superusers shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.
Author: Douglas C. West Publisher: Oxford University Press, USA ISBN: 019968409X Category : Lærebøger Languages : en Pages : 595
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: Robbie Kellman Baxter Publisher: McGraw Hill Professional ISBN: 007183933X Category : Business & Economics Languages : en Pages : 288
Book Description
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Author: PenZen Summaries Publisher: by Mocktime Publication ISBN: Category : Study Aids Languages : en Pages : 15
Book Description
The summary of China’s Super Consumers – What 1 Billion Customers Want and How to Sell it to Them presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of China's Super Consumers is the go-to guidebook for international businesses that want to break into the Chinese market and sell their wares to Chinese consumers. These ideas will take you through the opportunities and challenges that exist in this vast and diverse country, and they will provide you with valuable information about how to succeed in the country's distinctive business environment. China’s Super Consumers summary includes the key points and important takeaways from the book China’s Super Consumers by Savio Chan and Michael Zakkour. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Author: Kris Cole Publisher: Cengage AU ISBN: 0170403858 Category : Leadership Languages : en Pages : 1120
Book Description
Leadership & Management: Theory & Practice by Kris Cole focuses on comprehensive coverage of the core management units within the Diploma of Leadership and Management BSB51915 and Certificate IV in Leadership and Management BSB42015. This market-leading textbook provides students with rigorous information while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving techniques. It uses everyday business terms and language, putting management in a context that makes it easy to understand for all types of learners. Leadership & Management: Theory & Practice enables students to strengthen skills in areas such as managing poor performance, being more directive, and solving problems permanently. It is noted for its application across industry sectors and different types of business.
Author: Jon Kolko Publisher: Harvard Business Review Press ISBN: 1625274807 Category : Business & Economics Languages : en Pages : 224
Book Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Author: Rob Bernshteyn Publisher: Greenleaf Book Group ISBN: 1626347077 Category : Business & Economics Languages : en Pages : 248
Book Description
Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves. For example, we’ll easily uncover: · Real-time best practices for virtually every element of our business. · The best way to offer our products and services. · Who delivers exactly what they say they will, on time, with the best price, quality and reliability. As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. All of us will grow smarter together. Commerce will never be the same again.
Author: Clarke, Steve Publisher: IGI Global ISBN: 1599042975 Category : Computers Languages : en Pages : 350
Book Description
Examines practical research and case studies on such benchmark topics as biometric and security technology, protection of digital assets and information, multilevel computer self-efficacy, and end-user Web development. Provides research into the advancement, productivity, and performance of the end user computing domain.
Author: Eddie Yoon
Author: Eddie Yoon
Author: Savio Chan
Author: Randy Deutsch
Author: Douglas C. West
Author: Robbie Kellman Baxter![Summary of China’s Super Consumers – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/ICaeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Author: Kris Cole
Author: Jon Kolko
Author: Rob Bernshteyn
Author: Clarke, Steve