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Author: Nataly Kelly Publisher: Berrett-Koehler Publishers ISBN: 1523004452 Category : Business & Economics Languages : en Pages : 199
Book Description
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Author: Nataly Kelly Publisher: Berrett-Koehler Publishers ISBN: 1523004452 Category : Business & Economics Languages : en Pages : 199
Book Description
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Author: Cynthia Dearin Publisher: ISBN: 9780994244222 Category : Languages : en Pages :
Book Description
Have you ever dreamed of expanding your existing business internationally,thought "I just don't know where to start" and set it aside? If that's you,Business Beyond Borders: Take Your Company Global is for you.Business Beyond Borders: Take Your Company Global meets the growingdemand for straightforward, practical advice for business owners andentrepreneurs who want to amplify their impact on the international stage.Written by Cynthia Dearin, Founder of Dearin & Associates and theInternational Business Accelerator, Business Beyond Borders: Take YourCompany Global brings a fresh perspective to the challenge of creatinga successful strategy for international expansion, getting up the nerve toexecute it and sustaining the momentum to see you through the process.Rich with case studies and anecdotes, practical tips and action points,Business Beyond Borders: Take Your Company Global helps business ownersand entrepreneurs map out their international vision, take the initial stepson their international journey and begin the adventure of "going global".
Author: Olga E. Annushkina Publisher: Springer Nature ISBN: 3030210448 Category : Business & Economics Languages : en Pages : 212
Book Description
Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Author: Anna N Schlegel Publisher: FriesenPress ISBN: 1460287061 Category : Business & Economics Languages : en Pages : 115
Book Description
TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.
Author: Lawrence E. Koslow Publisher: Routledge ISBN: 0884157539 Category : Business & Economics Languages : en Pages : 362
Book Description
"Global Business" organizes an avalanche of information into 337 easily digestible concepts every business professional can comprehend. Each excellent tip has been fully developed, allowing companies and their employees to understand the impact of globalization and begin using the information to increase their company's chances for success in the world market.
Author: Patrick Dine Publisher: Createspace Independent Publishing Platform ISBN: 9781481038935 Category : Languages : en Pages : 0
Book Description
"If you are even thinking about international expansion, this book is a must read that gives you a clear guide to follow" Robert S., CEO of LTI International The ultimate going global guide for any small to medium sized company looking to expand internationally. Whether the company is looking to export to one market, find distributors in new regions or open offices, this book provides practical and easy to follow steps to success. Written by an export award winning expert who has worked with thousands of companies on their international expansion, "Going Global" is the easy to read manual for succeeding in today's world markets. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics "No one should export without reading this book. Decades of experience crystalized in an easy to follow format" Michaela P., Sr. VP of International in a Fortune 500 company.
Author: Janet A. Gregory Publisher: Createspace Independent Publishing Platform ISBN: 9781545146668 Category : Globalization Languages : en Pages : 276
Book Description
If you are expanding your business into international markets, you know the value of planning. Taking your business global carries many risks-and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful. Built for Global will help you do just that. Written by two business people with decades of experience in management and business development, this book is designed for entrepreneurs and established business owners who want to learn the hidden secrets of entering new international markets. This book presents scenario-based approaches to communicating value with purpose, taking calculated risks in small steps, tapping in-country networks, and building trust. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US. Using real business stories along with experience of their own, Robert Pearlstein and Janet Gregory flesh out important ideas for entering new markets that are not found in other guides to business expansion. Whether you're starting fresh or running into difficulty Built for Global will help you successfully take your global.
Author: Mona Pearl Publisher: John Wiley & Sons ISBN: 1118128966 Category : Business & Economics Languages : en Pages : 157
Book Description
Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time. Reveals how to anticipate change in global decision-making and execution Explores how to identify trends and respond to differences between internal corporate culture and the target culture Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.
Author: Emma Jones Publisher: Harriman House ISBN: 9781908003003 Category : Business & Economics Languages : en Pages : 0
Book Description
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it. yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters. Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery. www.goglobalguide.com
Author: John Yunker Publisher: Byte Level Books ISBN: 1618220500 Category : Business & Economics Languages : en Pages : 250
Book Description
Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
Author: Nataly Kelly
Author: Nataly Kelly
Author: Cynthia Dearin
Author: Olga E. Annushkina
Author: Anna N Schlegel
Author: Lawrence E. Koslow
Author: Patrick Dine
Author: Janet A. Gregory
Author: Mona Pearl
Author: Emma Jones
Author: John Yunker