The Advanced Dictionary of Marketing PDF Download

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The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing PDF Author: Scott Dacko
Publisher: Oxford University Press
ISBN: 9780199285990
Category : Business & Economics
Languages : en
Pages : 661

Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
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