Author: Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494
Book Description
The ... American Marketing Association Yellow Pages and International Membership Directory
Author: AMA Members and Marketing Services Directory
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 548
Book Description
International Business Research
Author: NeelankavilPublisher: M.E. Sharpe
ISBN: 0765628856
Category : Business & Economics
Languages : en
Pages : 490
Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
BoogarLists | Directory of Marketing Associations
Author: Marketing For Dummies
Author: Alexander HiamPublisher: John Wiley & Sons
ISBN: 0470567295
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
The ... Marketing News International Directory of the American Marketing Association and the Marketing Yellow Pages
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 552
Book Description
National Library of Medicine Current Catalog
Author: National Library of Medicine (U.S.)Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1178
Book Description
Que's Official Internet Yellow Pages
Author: Joe KraynakPublisher: Que Publishing
ISBN: 0789734087
Category : Electronic books
Languages : en
Pages : 1130
Book Description
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.
International Business and Trade Directories
Author: Grey House PublishingPublisher: International Business & Trade
ISBN: 9781930956636
Category : Business & Economics
Languages : en
Pages : 1066
Book Description
The Marketing Yellow Pages
Author: Chris VoglPublisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260
Book Description