The Compass and the Nail [Revised Hardcover Edition] PDF Download

Author: Craig Wilson
Publisher:
ISBN: 9781644282328
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

Author: Craig Wilson
Publisher: Vireo Book, A
ISBN: 9781947856615
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --

Author: Eric Weiner
Publisher: Twelve
ISBN: 0446511072
Category : Travel
Languages : en
Pages : 249

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Book Description
Now a new series on Peacock with Rainn Wilson, THE GEOGRAPHY OF BLISS is part travel memoir, part humor, and part twisted self-help guide that takes the viewer across the globe to investigate not what happiness is, but WHERE it is. Are people in Switzerland happier because it is the most democratic country in the world? Do citizens of Qatar, awash in petrodollars, find joy in all that cash? Is the King of Bhutan a visionary for his initiative to calculate Gross National Happiness? Why is Asheville, North Carolina so damn happy? In a unique mix of travel, psychology, science and humor, Eric Weiner answers those questions and many others, offering travelers of all moods some interesting new ideas for sunnier destinations and dispositions.

Author: Karen Haller
Publisher: Penguin UK
ISBN: 024135286X
Category : Psychology
Languages : en
Pages : 272

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Book Description
A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Author: Don Geary
Publisher: Stackpole Books
ISBN: 9780811725910
Category : Reference
Languages : en
Pages : 164

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Book Description
Guide to safe exploration of the wilderness, with instructions for using a compass, reading maps, planning an outing, navagating in the field, and understanding the weather.

Author: Jenna Nelson
Publisher:
ISBN: 9780996739818
Category :
Languages : en
Pages : 418

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Book Description
Fantasy

Author: Richard Falk
Publisher: Zed Books Ltd.
ISBN: 1783607963
Category : Political Science
Languages : en
Pages : 207

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Book Description
This book depicts the challenges associated with the emergence of a new global order in which patterns of conflict and the role of traditional military power are in the process of radical flux. Our ideas about global order have yet to catch up with these new behavioral trends, including the rise of non-state transnational political actors in the context of neoliberal globalization. In this historical setting the modern territorial sovereign state is confronted by multiple challenges ranging from climate change to mass migration to transnational political extremism. The existing global order seems currently overwhelmed by these challenges, resulting in widespread stress and chaos that is transforming global security in ways that endanger democratic governance. The future will be determined by whether the peoples of the world make their weight felt in support of sustainable global justice and overcome the impact of oppressive and exploitative patterns of corporate and state behavior. It is this problematic set of circumstances that Power Shift addresses.

Author: Philip Pullman
Publisher: Knopf Books for Young Readers
ISBN: 0375815309
Category : Young Adult Fiction
Languages : en
Pages : 466

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Book Description
NEW YORK TIMES BESTSELLER Philip Pullman returns to the parallel world of His Dark Materials--now an HBO original series starring Dafne Keen, Ruth Wilson, Andrew Scott, and Lin-Manuel Miranda--to expand on the story of Lyra, “one of fantasy’s most indelible heroines” (The New York Times Magazine). Don’t miss Volume II of The Book of Dust: The Secret Commonwealth! Malcolm Polstead and his daemon, Asta, are used to overhearing news and the occasional scandal at the inn run by his family. But during a winter of unceasing rain, Malcolm finds a mysterious object—and finds himself in grave danger. Inside the object is a cryptic message about something called Dust; and it’s not long before Malcolm is approached by the spy for whom this message was actually intended. When she asks Malcolm to keep his eyes open, he begins to notice suspicious characters everywhere: the explorer Lord Asriel, clearly on the run; enforcement agents from the Magisterium; a gyptian named Coram with warnings just for Malcolm; and a beautiful woman with an evil monkey for a daemon. All are asking about the same thing: a girl—just a baby—named Lyra. Lyra is at the center of a storm, and Malcolm will brave any peril, and make shocking sacrifices, to bring her safely through it. “Too few things in our world are worth a seventeen-year wait: The Book of Dust is one of them.” —The Washington Post “The book is full of wonder. . . . Truly thrilling.” —The New York Times “People will love the first volume of Philip Pullman’s new trilogy with the same helpless vehemence that stole over them when The Golden Compass came out.” —Slate

Author: Darroch Putnam
Publisher:
ISBN: 9781838662356
Category :
Languages : en
Pages : 484

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Book Description
Leading floral designers Putnam & Putnam are back - now with the ultimate flower-arrangement reference book The follow-up to Darroch and Michael Putnam's acclaimed bestselling debut, Flower Colour Theoryis the only guide that uses colour theory as inspiration for flower arrangements. The book features 175 arrangements that show myriad ways to combine flowers of different hues, all built around colour schemes including analogous, complementary, monochromatic, triadic, transitional, and accent colours. Flower Colour Theoryis both inspirational and a guide to creating lush, romantic, and effortlessly elegant creations of your own.

Author: Bill Novelli
Publisher: JHU Press
ISBN: 1421440431
Category : Biography & Autobiography
Languages : en
Pages : 389

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Book Description
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.