The Corporate Blog as an Emerging Genre of Computer-mediated Communication PDF Download

Author:
Publisher: Universitätsverlag Göttingen
ISBN:
Category :
Languages : en
Pages : 141

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Author: Cornelius Puschmann
Publisher: Universitätsverlag Göttingen
ISBN: 3941875558
Category : Blogs
Languages : en
Pages : 141

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Book Description
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Author: Susan Herring
Publisher: Walter de Gruyter
ISBN: 3110214466
Category : Language Arts & Disciplines
Languages : en
Pages : 771

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Excerpt Open publication The present handbook provides an overview of the pragmatics of language and language use mediated by digital technologies. Computer-mediated communication (CMC) is defined to include text-based interactive communication via the Internet, websites and other multimodal formats, and mobile communication. In addition to 'core' pragmatic and discourse-pragmatic phenomena the chapters cover pragmatically-focused research on types of CMC and pragmatic approaches to characteristic CMC phenomena. Reduced series price (print) available! > For orders, please contact [email protected].

Author: Christian Hoffmann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110431076
Category : Language Arts & Disciplines
Languages : en
Pages : 737

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This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Author: Alexandra Georgakopoulou
Publisher: Routledge
ISBN: 1317439295
Category : Language Arts & Disciplines
Languages : en
Pages : 675

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The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.

Author: Patrizia Anesa
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111048780
Category : Language Arts & Disciplines
Languages : en
Pages : 166

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Book Description
The primary goal of this book is to reach a better understanding of how the digital revolution has affected language and discourse practices in the field of law. It also explores the complex nature of the techniques and discursive strategies which emerge in the relationship between the different stakeholders (including non-experts) thanks to technological advances. By adopting a discourse analytical perspective which combines both qualitative and quantitative approaches, the book explores the hybridity of new genres and communicative processes. It provides an interdisciplinary platform for researchers, practitioners, and educators to present the most recent innovations, trends, and concerns, as well as any solutions already adopted in their professional areas. Their insights converge in a truly multidisciplinary effort to devise and build advanced networks of knowledge to facilitate the interpretation of data in the field of legal linguistics - with a specific focus on digitalisation processes which concern contemporary legal discourse. The book is meant for scholars interested in the evolution of the interconnection between language and law in digital environments. It also addresses law and linguistics students, ideally with some training in language analysis and particular interest in new media and genres. All necessary linguistic or legal technicalities are, however, approached while bearing in mind a wide range of potential backgrounds and levels of education.

Author: Christian R. Hoffmann
Publisher: John Benjamins Publishing
ISBN: 902727469X
Category : Language Arts & Disciplines
Languages : en
Pages : 261

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Cohesive Profiling provides one of the first linguistic descriptions of blog discourse, focusing on the cohesive relations which enable users to construe blogs as compatible meaningful wholes. With a corpus-based analysis of cohesive relations in personal blogs, the study surprisingly reveals that there is only limited cohesive rapport between the textual contributions of blog authors and readers. The book retraces blogs’ technological, linguistic and generic evolution and describes how today’s blog genres are structured and composed. Additionally, it is shown how cohesive interaction, shared knowledge and technological expertise converge in blog readers trying to keep track of blog topics, purposes and identities over time. The book is of interest to researchers in discourse analysis, corpus linguistics and pragmatics as well as to scholars working in the field of computer-mediated communication.

Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
ISBN: 1527527409
Category : Language Arts & Disciplines
Languages : en
Pages : 480

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Book Description
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

Author: Sabine Trepte
Publisher: Springer Science & Business Media
ISBN: 9783642215216
Category : Computers
Languages : en
Pages : 269

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Book Description
Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Author: Daria Dayter
Publisher: John Benjamins Publishing Company
ISBN: 9027267529
Category : Language Arts & Disciplines
Languages : en
Pages : 247

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Book Description
This volume examines the language of microblogs drawing on the example of a group of eleven users who are united by their interest in ballet as a physical activity and an art form. The book reports on a three and a half year study which complemented a 20,000 word corpus of tweets with semi-structured interviews and participant observation. It deals with two main questions: how users exploit the linguistic resources at their disposal to build a certain identity, and how the community boundaries are performed discursively. The focus is on the speech acts of self-praise and complaint, and on the storytelling practices of microbloggers. The comprehensive treatment of the speech act theory and the social psychological approaches to self-disclosure provides a stepping stone to the analysis of identity work, for which the users draw on two distinctive interpretive repertoires – affiliative and self-promoting.