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Author: Joseph Turow Publisher: Yale University Press ISBN: 0300166524 Category : Social Science Languages : en Pages : 532
Book Description
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Author: Joseph Turow Publisher: Yale University Press ISBN: 0300166524 Category : Social Science Languages : en Pages : 532
Book Description
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Author: Pina LoGiudice Publisher: Penguin ISBN: 0399176934 Category : Health & Fitness Languages : en Pages : 258
Book Description
As seen on Dr. Oz, a revolutionary, naturopathic plan that enhances beauty, improves health, and reverses aging, Dr. Pina's powerful program is guaranteed to make you glow from the inside out. The philosophy of naturopathic medicine is to use the most natural methods to achieve optimal health and beauty. People who follow this philosophy have a "glow"--an almost indescribable radiance, beauty, and energetic vitality. Dr. Pina's holistic wisdom blends practices from naturopaths, scientists, and Chinese medicine and is informed by medical research. This practical guide presents the five simple keys to great beauty and health (sleep, food, exercise, relaxation, detoxification), explains how to maximize their benefits, offers advice on natural remedies like vitamins and herbs, and gives Dr. Pina's expert guidance based on over a decade of research and clinical experience. The book's tips include: The real secrets behind staying young. The best practices for radiant skin and hair. The vitamins and herbs that work like magic bullets. Simple daily habits that help overcome stress and shed extra pounds. Dr. Pina clears up the confusion about what actually works and what doesn't and dispels the popular myths that are doing more harm than good. By following Dr. Pina's advice, you will see yourself looking more radiantly beautiful each day.
Author: Aleksi Hoffman Publisher: The Experiment, LLC ISBN: 1615193812 Category : Self-Help Languages : en Pages : 460
Book Description
“Small, easy steps for big, life-changing results—this book is genius.”—Jamie Oliver Do you want to improve your health, live and love more mindfully, and increase your happiness? This book makes it easy with 365 micro-actions—fun, achievable goals you can tackle right now. Take it on the go or keep it on your nightstand; do one action every day or dip in and out. With contributions by Jamie Oliver, Caroline Arnold, Dr. Tara Swart, and others Healthy, Happy You offers 365 micro-actions, one for each day of the year, grouped under four areas: Food: Prepare a Snack: Today, be ready for the snack attack—pack some veggie sticks or an apple before you head out. Mind: Do Something You Loved as a Kid: Recalling good memories is great for your mood. Even better, relive one! Move: Shopping Bag Weight Training: Ditch the cart, hold your shopping bags, and do some bicep curls as you walk. Love: Reach Out to Someone: We all have those friends we’ve wanted to call for a long time. Grab the phone! Find two minutes today for a Healthy, Happy YOU!
Author: David Priess Publisher: PublicAffairs ISBN: 1610395964 Category : Political Science Languages : en Pages : 400
Book Description
Every president has had a unique and complicated relationship with the intelligence community. While some have been coolly distant, even adversarial, others have found their intelligence agencies to be among the most valuable instruments of policy and power. Since John F. Kennedy's presidency, this relationship has been distilled into a personalized daily report: a short summary of what the intelligence apparatus considers the most crucial information for the president to know that day about global threats and opportunities. This top–secret document is known as the President's Daily Brief, or, within national security circles, simply “the Book.” Presidents have spent anywhere from a few moments (Richard Nixon) to a healthy part of their day (George W. Bush) consumed by its contents; some (Bill Clinton and George H. W. Bush) consider it far and away the most important document they saw on a regular basis while commander in chief. The details of most PDBs are highly classified, and will remain so for many years. But the process by which the intelligence community develops and presents the Book is a fascinating look into the operation of power at the highest levels. David Priess, a former intelligence officer and daily briefer, has interviewed every living president and vice president as well as more than one hundred others intimately involved with the production and delivery of the president's book of secrets. He offers an unprecedented window into the decision making of every president from Kennedy to Obama, with many character–rich stories revealed here for the first time.
Author: Rosie Molinary Publisher: Hachette UK ISBN: 1580056563 Category : Self-Help Languages : en Pages : 440
Book Description
A radical day-by-day guide to redefining beauty and creating lasting self-esteem Every day, American women and girls are besieged by images and messages that suggest their beauty is inadequate, inflicting immeasurable harm upon their confidence and sense of wellbeing. In Beautiful You, author Rosie Molinary encourages women to feel wonderful about themselves -- even when today's media-saturated culture tells them not to. Drawing on tools for heightened self-awareness, creativity, and mind-body connections, Beautiful You incorporates practical techniques into a 365-day action plan that empowers women to embrace a healthy self-image, shore up self-confidence, break undermining habits of self-criticism, and champion their own emotional and physical wellbeing. Modern and meaningful, these doable, enjoyable daily actions encourage women and girls to manifest a healthy outlook on life, to live large, and to love themselves and others.
Author: Nina Lesowitz Publisher: ReadHowYouWant.com ISBN: 1458763390 Category : Body, Mind & Spirit Languages : en Pages : 294
Book Description
Discover the Positive Power of Gratitude Living as if each day is a thank you can help transform fear into courage, anger into forgiveness, and isolation into belonging. Authors Nina Lesowitz and Mary Beth Sammons present a simple yet comprehensive approach for incorporating gratitude into one's life and reaping its many benefits. The book is divided into ten chapters, including ''Ways to Stay Thankful in Difficult Times,''.....''Gratitude as a Spiritual Practice,'' and ''Putting Gratitude into Action.'' Each chapter includes stories of individuals whose lives have been transformed by thankfulness, motivational quotes and blessings, and suggested gratitude practices. Whatever is given - even a challenging moment - is a gift. With this book, you will be able to feel more connected to the flow of life and less alone in your struggles and fears.
Author: Ryan Holiday Publisher: Penguin ISBN: 0525534393 Category : Business & Economics Languages : en Pages : 338
Book Description
A beautiful daily journal to lead your journey in the art of living--and an instant WSJ bestseller! For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. With the acclaimed, bestselling books The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, Ryan Holiday and Stephen Hanselman have helped to bring the Stoicism of Marcus Aurelius, Seneca, and Epictetus to hundreds of thousands of new readers all over the world. Now Holiday and Hanselman are back with The Daily Stoic Journal, a beautifully designed hardcover journal that features space for morning and evening notes, along with advice for integrating this ancient philosophy into our 21st century lives. Each week readers will discover a specific powerful Stoic practice, explained and presented with related quotations to inspire deeper reflection and application, and each day they will answer a powerful question to help gauge their progress. Created with a durable, Smyth-sewn binding and featuring a helpful introduction explaining the various Stoic tools of self-management, as well as resources for further reading, this is a lasting companion volume for people who already love The Daily Stoic and its popular daily emails and social media accounts. It can also be used as a stand-alone journal, even if you haven’t read the previous books. For anyone seeking inner peace, clarity, and effectiveness in our crazy world, this book will help them immensely for the next year—and for the rest of their lives.
Author: Carol Marine Publisher: Watson-Guptill ISBN: 0770435335 Category : Art Languages : en Pages : 194
Book Description
A unique system for jump-starting artistic creativity, encouraging experimentation and growth, and increasing sales for artists of all levels, from novices to professionals. Have you landed in a frustrating rut? Are you having trouble selling paintings in galleries, getting bogged down by projects you can’t seem to finish or abandon, or finding excuses to avoid working in the studio? Author Carol Marine knows exactly how you feel—she herself suffered from painter’s block, until she discovered “daily painting.” The idea is simple: do art (usually small) often (how often is up to you), and if you’d like, post and sell it online. Soon you’ll find that your block dissolves and you’re painting work you love—and more of it than you ever thought possible! With her encouraging tone and useful exercises, Marine teaches you to: -Master composition and value -Become confident in any medium including oil painting, acrylic painting, watercolors, and other media -Choose subjects wisely -Stay fresh and loose -Photograph, post, and sell your art online -Become connected to the growing movement of daily painters around the world
Author: Joseph Turow Publisher: University of Chicago Press ISBN: 0226817512 Category : Social Science Languages : en Pages : 260
Book Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author: Ryan Holiday Publisher: Penguin ISBN: 0735211744 Category : Business & Economics Languages : en Pages : 418
Book Description
From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.
Author: Joseph Turow
Author: Joseph Turow
Author: Pina LoGiudice
Author: Aleksi Hoffman
Author: David Priess
Author: Rosie Molinary
Author: Nina Lesowitz
Author: Ryan Holiday
Author: Carol Marine
Author: Joseph Turow
Author: Ryan Holiday