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Author: Jennifer Aaker Publisher: John Wiley & Sons ISBN: 0470614153 Category : Business & Economics Languages : en Pages : 244
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Jennifer Aaker Publisher: John Wiley & Sons ISBN: 0470614153 Category : Business & Economics Languages : en Pages : 244
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Jennifer Aaker Publisher: John Wiley & Sons ISBN: 0470885602 Category : Business & Economics Languages : en Pages : 244
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Samantha Cervino Publisher: ISBN: 9781988058429 Category : Self-Help Languages : en Pages : 146
Book Description
Samantha Cervino has dedicated many years to improving the lives of children diagnosed with ADD, ADHD, Asperger, Autism and Dyslexia. In her dual practice of energy healing Reiki and self-development coaching for adults, she has also helped her many clients achieve goals, well-balanced lives, and greater personal success via accessing the universal laws and by tapping into their own endless potential. "I will take you with me in my journey to self-love and self-awareness... I am sharing with you all I have learned and how my life changed completely just by adjusting a few things. It was not easy but it was so rewarding in the end... It is an honour to share my life and insights with you to help you achieve your own personal success, wisdom and well-balanced life..." - Samantha Cervino "Samantha Cervino helps you master the power within you to achieve a more satisfying and rewarding life. In The Dragonfly Effect, she draws on the spiritual interpretation of the dragonfly as being symbolic of change from within to achieve self-realization, fostering emotional maturity and the understanding of a deeper meaning of life. She invites you to join her on a journey of self-discovery and self-fulfillment, sharing her own insightful personal trials and triumphs along the way... a must read!" - Michael B. Davie, author, Great Advice "Samantha Cervino is the most passionate and authentic writer and teacher that I know. In her new book, The Dragonfly Effect she takes you through all the steps necessary for you to live your life by design and not by default. Learn from one of the best and get this book today, you'll be glad you did!" - Anders Hansen, Illusionist, and Transformational Speaker
Author: Jennifer Aaker Publisher: Crown Currency ISBN: 0593135296 Category : Business & Economics Languages : en Pages : 274
Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
Author: Adrian Tchaikovsky Publisher: Prometheus Books ISBN: 1616143401 Category : Fiction Languages : en Pages : 642
Book Description
Two young companions, Totho and Salma, arrive at Tark to spy on the menacing Wasp army, but are there mistakenly apprehended as enemy agents. By the time they are freed, the city is already under siege. Over in the imperial capital the young emperor, Alvdan, is becoming captivated by a remarkable slave, the vampiric Uctebri, who claims he knows of magic that can grant eternal life. In Collegium, meanwhile, Stenwold is still trying to persuade the city magnates to take seriously the Wasp Empire's imminent threat to their survival. In a colorful drama involving mass warfare and personal combat, a small group of heroes must stand up against what seems like an unstoppable force. This volume continues the story that so brilliantly unfolded in Empire in Black and Gold - and the action is still non-stop.
Author: Rapha?l Confiant Publisher: U of Nebraska Press ISBN: 9780803264182 Category : Fiction Languages : en Pages : 180
Book Description
Trapped in the cane fields of Martinique, Adelise, delicate and flighty as a dragonfly, has found a way to keep her hard life separate from her secret soul. But when she is forced to move from her village to Fort-de-France, the island's unruly capital, and her aunt introduces her to the unsavory business of nightlife among the mulatto elite, Adelise must draw on ever more tenuous resources to remain free. Set against the politically charged backdrop of mid-twentieth-century Martinique, the story of this unlikely heroine's struggle unfolds in a language at once precise and enchanting, bringing to life both the inevitable harshness of life on Martinique and its inescapably lush beauty.
Author: Wendy Orr Publisher: Allen & Unwin ISBN: 1952534364 Category : Juvenile Fiction Languages : en Pages : 400
Book Description
WINNER: 2017 Prime Minister's Literary Award, Children's Fiction WINNER: 2018 Adelaide Festival Awards for Literature, Children's Literature HONOUR BOOK: CBCA Book of the Year, Younger Readers, 2017 There are two ways of looking at Aissa's story. She's the miracle girl who escaped the raiders. Or she's the cursed child who called the Bull King's ship to the island. The firstborn daughter of a priestess is cast out as a baby, and after raiders kill her adopted family, she is abandoned at the gates of the Great Hall, anonymous and mute. Called No-Name, the cursed child, she is raised a slave, and not until she is twelve does she learn her name is Aissa: the dragonfly. Now every year the Bull King takes a tribute from the island: two thirteen-year-old children to brave the bloody bull dances in his royal court. None have ever returned - but for Aissa it is the only escape. Aissa is resilient, resourceful, and fast - but to survive the bull ring, she will have to learn the mystery of her true nature. A riveting, mythic Bronze Age adventure from award-winning author Wendy Orr.
Author: Stephen Stratton Publisher: Prima Games ISBN: 9780761540915 Category : Business & Economics Languages : en Pages : 116
Book Description
Fight fire with fire! - Complete step-by-step walkthrough for all levels - Descriptions and strategies to defeat Spyro's enemies - Lists all items and objects and where to find them - Tips and strategies for all 16 minigames - Includes Gem finding secret - Handy Dragonfly checklist - Locations of all four Dragon Runes - Detailed descriptions of Spyro's moves and abilities
Author: Gordon Korman Publisher: Scholastic Inc. ISBN: 0545503337 Category : Juvenile Fiction Languages : en Pages : 205
Book Description
The second entry in an all-new, mesmerizing adventure from the masterful, #1 NEW YORK TIMES bestselling author Gordon Korman! Jax Opus knows he's not like other kids. And it isn't his skill on the basketball court or his test scores that set him apart. No, Jax is different because he can hypnotize people. In fact, he might be the best hypnotist the world has seen in a very long time.You would think Jax would be happy about this. But really? It's ruining his life. He and his family are hiding from a master hypnotist who wants Jax out of the picture . . . forever. And the FBI is also starting to ask questions about Jax and his abilities. Jax thinks life might be getting a little better when a very rich, very powerful man asks him to help out with something. The reward will be great. And the price -- well, the price is that Jax starts taking on the man's memories. And some of them are pretty deadly.#1 NEW YORK TIMES bestselling author Gordon Korman keeps the thrills coming and the adventure nonstop as the past and the present collide to build a memory maze that Jax Opus may never escape. . .
Author: Jennifer Aaker
Author: Jennifer Aaker
Author: Jennifer Aaker
Author: Gordon Korman
Author: Samantha Cervino
Author: Jennifer Aaker
Author: Adrian Tchaikovsky
Author: Rapha?l Confiant
Author: Wendy Orr
Author: Stephen Stratton
Author: Gordon Korman