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Author: Michel Kostecki Publisher: Springer Science & Business Media ISBN: 1475728190 Category : Business & Economics Languages : en Pages : 156
Book Description
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Author: Michel Kostecki Publisher: Springer Science & Business Media ISBN: 1475728190 Category : Business & Economics Languages : en Pages : 156
Book Description
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Author: Ari Nissinen Publisher: Nordic Council of Ministers ISBN: 9289311266 Category : Nature Languages : en Pages : 147
Book Description
The European Union has highlighted the issue of environmentally sound use of products in the context of Integrated Product Policy, IPP. Accordingly, consumers should have easy access to understandable, relevant and credible environmental information. Information about product characteristics is available in different forms and sources, but in many cases, relevant environmental information is not available on the product itself. The study described in this report was initiated in order to produce information on the state of user instructions regarding environmental information. User manuals of passenger cars and refrigerators were focused on, examining the advice which could diminish the harmful environmental effects of the use of these products. Other studied products included such durable products as textiles and furniture as well as such consumables as cleaning chemicals and recyclable paper products. The study raised many ideas about actions that could promote the status and 'eco-development' of instructions for use.
Author: Tim Cooper Publisher: Gower Publishing, Ltd. ISBN: 9780566088087 Category : Consumer behavior Languages : en Pages : 464
Book Description
In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element in the pursuit of sustainability. Its multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range of experts. Contributors to Longer Lasting Products discuss the different means of product life: historical, design, engineering, marketing, law, politics, consumer behaviour, technology and systems of provision, and the economic context of each.
Author: Dr Tim Cooper Publisher: Gower Publishing, Ltd. ISBN: 1409458873 Category : Business & Economics Languages : en Pages : 464
Book Description
The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables – vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods – as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.
Author: Melanie Jaeger-Erben Publisher: transcript Verlag ISBN: 3839463963 Category : Social Science Languages : en Pages : 253
Book Description
Leaking water infrastructures, heritage tourism, investments in artworks, failing electronics: Durability lies at the heart of a wide range of seemingly unrelated phenomena. In today's economies, which rest on ever-larger stocks of infrastructures, buildings, machinery and household goods, durable things are both a hugely significant source of wealth and a constant source of struggle. The contributors argue that a deeper engagement with durability is essential for reaching an understanding of how economies work; and for envisaging alternative economies built on principles of environmental stewardship and social justice. Placing durability at the core of economic analysis, this volume explores the work and tensions involved in the production and valuation of durability to outline a new agenda for more sustainable economies.
Author: Nevin Cohen Publisher: SAGE ISBN: 1412996848 Category : Business & Economics Languages : en Pages : 617
Book Description
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Author: C.A. Bakker Publisher: IOS Press ISBN: 1614998205 Category : Business & Economics Languages : en Pages : 496
Book Description
Product lifetimes are critical for the circular economy, resource efficiency, waste reduction and low carbon strategies for sustainability, and are therefore of interest to academics from many different disciplines as well as original equipment manufacturers (OEMs) and other stakeholders. The challenges related to product lifetimes must be tackled from multiple perspectives, making the sharing of knowledge and expertise from different disciplines particularly important. This book presents papers from the second Product Lifetime and the Environment (PLATE) conference, held in Delft, the Netherlands, in November 2017. The conference originated from the desire to bring together academic researchers working in the field of sustainability to benefit from each other’s knowledge and further advance the field. The book includes the 88 full papers delivered at the conference, grouped according to the following 7 conference themes: design for product longevity; product lifetime optimization; cultural perspectives on the throwaway society; circular economy and product lifetimes; business opportunities, economic implications and marketing strategies; consumer influences on product lifetimes; and policy, regulation and legislation. The book will be of interest to all those concerned with sustainable consumption, circular economy and resource efficiency.
Author: KAUSHIK MUKERJEE Publisher: PHI Learning Pvt. Ltd. ISBN: 8120337255 Category : Business & Economics Languages : en Pages : 211
Book Description
In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.
Author: Paul Nieuwenhuis Publisher: Edward Elgar Publishing ISBN: 1839108045 Category : Business & Economics Languages : en Pages : 192
Book Description
This incisive book integrates the academic fields of sustainable consumption and production (SCP) and sustainable supply chain management (SSCM) as a framework for challenging the current economic paradigm and addressing the significant ecological and environmental problems faced by the contemporary business world.
Author: John McDonough Publisher: Routledge ISBN: 1135949069 Category : Business & Economics Languages : en Pages : 2000
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Michel Kostecki
Author: Michel Kostecki
Author: Ari Nissinen
Author: Tim Cooper
Author: Dr Tim Cooper
Author: Melanie Jaeger-Erben
Author: Nevin Cohen
Author: C.A. Bakker
Author: KAUSHIK MUKERJEE
Author: Paul Nieuwenhuis
Author: John McDonough