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Marketing Maximilian

Marketing Maximilian PDF Author: Larry Silver
Publisher: Princeton University Press
ISBN: 0691245894
Category : Art
Languages : en
Pages : 724

Book Description
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

Marketing Maximilian

Marketing Maximilian PDF Author: Larry Silver
Publisher: Princeton University Press
ISBN: 0691245894
Category : Art
Languages : en
Pages : 724

Book Description
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

The Emperor's Silver

The Emperor's Silver PDF Author: Nick Brown
Publisher: Hodder Paperbacks
ISBN: 9781444779165
Category : Corbulo, Cassius (Fictitious character)
Languages : en
Pages : 0

Book Description


When the Sea Turned to Silver

When the Sea Turned to Silver PDF Author: Grace Lin
Publisher: Little, Brown Books for Young Readers
ISBN: 0316317691
Category : Juvenile Fiction
Languages : en
Pages : 368

Book Description
A New York Times Bestseller A National Book Award FinalistAn IndieBound Bestseller This breathtaking, full-color illustrated fantasy is inspired by Chinese folklore, and is a companion to the Newbery Honor winner Where the Mountain Meets the Moon. Pinmei's gentle, loving grandmother always has the most thrilling tales for her granddaughter and the other villagers. However, the peace is shattered one night when soldiers of the Emperor arrive and kidnap the storyteller. Everyone knows that the Emperor wants something called the Luminous Stone That Lights the Night. Determined to have her grandmother returned, Pinmei embarks on a journey to find the Luminous Stone alongside her friend Yishan, a mysterious boy who seems to have his own secrets to hide. Together, the two must face obstacles usually found only in legends to find the Luminous Stone and save Pinmei's grandmother--before it's too late. A fast-paced adventure that is extraordinarily written and beautifully illustrated, When the Sea Turned to Silver is a masterpiece companion novel to Where the Mountain Meets the Moon and Starry River of the Sky.

Empire of Silver

Empire of Silver PDF Author: Jin Xu
Publisher: Yale University Press
ISBN: 0300258275
Category : History
Languages : en
Pages : 385

Book Description
A thousand-year history of how China’s obsession with silver influenced the country’s financial well-being, global standing, and political stability This revelatory account of the ways silver shaped Chinese history shows how an obsession with “white metal” held China back from financial modernization. First used as currency during the Song dynasty in around 900 CE, silver gradually became central to China’s economic framework and was officially monetized in the middle of the Ming dynasty during the sixteenth century. However, due to the early adoption of paper money in China, silver was not formed into coins but became a cumbersome “weighing currency,” for which ingots had to be constantly examined for weight and purity—an unwieldy practice that lasted for centuries. While China’s interest in silver spurred new avenues of trade and helped increase the country’s global economic footprint, Jin Xu argues that, in the long run, silver played a key role in the struggles and entanglements that led to the decline of the Chinese empire.

A History of Rome Under the Emperors

A History of Rome Under the Emperors PDF Author: Theodor Mommsen
Publisher: Routledge
ISBN: 1134624794
Category : History
Languages : en
Pages : 660

Book Description
This book caused a sensation when it was published in Germany in 1992, and was front page news in many newspapers. For readers of English, it will be an authoritative survey of four centuries of Roman history, and a unique window on the German tradition of the last century. Theodor Mommsen (d. 1903) was one of the greatest Roman historians of the nineteenth century, and the only one ever to be awarded the Nobel Prize for Literature. His fame rests on his History of Rome as well as his work on Roman law and on the Roman provinces. But the work that would have concluded his history of Rome - which ran to the reign of Augustus - was never completed. This book represents that great lost work. In 1980 Alexander Demandt discovered in an antiquarian bookshop a full and detailed handwritten transcript of the lectures on the Roman Empire, which Mommsen gave for many years from 1863 to 1886, made by two of his students. This transcript has been edited to provide the authoritative reconstruction of the book Mommsen never wrote, A History of Rome Under the Emperors. Barbara and Alexander Demandt have carefully edited the text and provided detailed annotation and explanatory references. For the English edition, Professor Thomas Wiedemann has written an introduction which surveys Mommsen's position and influence in nineteenth century German scholarship and introduces his work for English speaking readers.

The Roman Emperor Aurelian

The Roman Emperor Aurelian PDF Author: John F. White
Publisher: Pen and Sword
ISBN: 1473844770
Category : History
Languages : en
Pages : 168

Book Description
The leader who helped keep the Dark Ages at bay: “An excellent picture of the Crisis of the Third Century and the life and work of Aurelian” (StrategyPage). The ancient Sibylline prophecies had foretold that the Roman Empire would last for one thousand years. As the time for the expected dissolution approached in the middle of the third century AD, the empire was lapsing into chaos, with seemingly interminable civil wars over the imperial succession. The western empire had seceded under a rebel emperor, and the eastern empire was controlled by another usurper. Barbarians took advantage of the anarchy to kill and plunder all over the provinces. Yet within the space of just five years, the general, and later emperor, Aurelian had expelled all the barbarians from within the Roman frontiers, reunited the entire empire, and inaugurated major reforms of the currency, pagan religion, and civil administration. His accomplishments have been hailed by classical scholars as those of a superman, yet Aurelian himself remains little known to a wider audience. His achievements enabled the Roman Empire to survive for another two centuries, ensuring a lasting legacy of Roman civilization for the successor European states. Without Aurelian, the Dark Ages would probably have lasted centuries longer.

Copper Coins and the Emperor's Wallet: The Role of Currency in Ming China

Copper Coins and the Emperor's Wallet: The Role of Currency in Ming China PDF Author: Sui-Wai Cheung
Publisher: BRILL
ISBN: 900468753X
Category : History
Languages : en
Pages : 185

Book Description
Sui-Wai Cheung’s study of the institutional history of copper coins in the Ming dynasty reveals how emperors and statesmen perceived and used the copper coins at their disposal. In this process, he uncovers the reality of the Sons of Heaven, showing that although Ming emperors seemed to have unlimited power, they could not afford the upkeep on their palace. In this revealing history of Ming China, Cheung argues that especially after the breakdown of the household registration system, the aim of the Ming coinage system was to create a new source of income in order to maintain the emperor's domain in Beijing.

There is no way to fight the emperor

There is no way to fight the emperor PDF Author: Li Donghao
Publisher: Sellene Chardou
ISBN: 1304428532
Category : Art
Languages : en
Pages : 8531

Book Description
Since he began to practice at the age of seven, Xie Aoyu has been hit again and again. His practice is the hardest, and his family uses the most medicinal materials for him, but others have cultivated quarrelling in one year. What about him

The Policy of the Emperor Galienus

The Policy of the Emperor Galienus PDF Author: Lukas de Blois
Publisher: BRILL
ISBN: 9004672419
Category : History
Languages : en
Pages : 254

Book Description


The Policy of the Emperor Gallienus

The Policy of the Emperor Gallienus PDF Author: Lukas De Blois
Publisher: BRILL
ISBN: 9789004045088
Category : History
Languages : en
Pages : 264

Book Description