Author: Hugo Barreca Publisher: SphinxLegal ISBN: 1572482516 Category : Commercial law Languages : en Pages : 194
Book Description
Whether you are a small business owner seeking to create or enhance your Web presence-or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company's Web enterprise-The Entrepreneur's Internet Handbook provides important information you need!
Author: Shane Greenstein Publisher: Princeton University Press ISBN: 1400874297 Category : Business & Economics Languages : en Pages : 488
Book Description
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
Author: Jay Conrad Levinson Publisher: Mariner Books ISBN: Category : Business & Economics Languages : en Pages : 340
Book Description
From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.
Author: Carvalho, Luísa Cagica Publisher: IGI Global ISBN: 1522563083 Category : Business & Economics Languages : en Pages : 609
Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Susan Sweeney Publisher: Maximum Press ISBN: 1931644799 Category : Business & Economics Languages : en Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Author: Jason R. Rich Publisher: John Wiley & Sons ISBN: 0471792276 Category : Business & Economics Languages : en Pages : 458
Book Description
The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business
Author: Ian Fillis Publisher: Edward Elgar Publishing ISBN: 178536457X Category : Business & Economics Languages : en Pages : 480
Book Description
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Author: Bob Regnerus Publisher: Entrepreneur Press ISBN: 9781599182544 Category : Business & Economics Languages : en Pages : 0
Book Description
The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode! Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses Use three profit-proven models that inspire sales Learn the seven laws for effective order forms Discover how to drive customers instead of traffic Also, get the inside scoop from today's most successful, online information marketers! Take your information marketing business to the next level-reach millions and make BIG money on the internet.
Author: Madeleine Kay Publisher: CreateSpace ISBN: 9781461147619 Category : Computer literacy Languages : en Pages : 70
Book Description
Reviews "I wanted to start an internet business, but I didn't know anything about computers, the internet, or business. I am sooo glad I found this book! I can't wait to graduate to the next step . . . Internet Success for Beginning Entrepreneurs. - Jason Blackwell, Recovering Techo-phobe A true guide for real beginners, techno-phobes and techno-dummies, who want to begin an internet business . . . but haven't got a clue where or how to begin. This book - the first in Kay's series of books on creating a successful internet business - introduces you to some very basic internet business possibilities . . . and walks you through exactly what you need to do to set them up, showing you the simplest, easiest, and most inexpensive (in some cases, even free) ways to do this. It even gives you websites, phone numbers and contact information for all the online resources you will need to do this. How great is that?! So what are you waiting for? Get started now, setting up your own successful internet business. You can do it. This book shows you how.
Author: Arnold Kling Publisher: Basic Books ISBN: 9780738207742 Category : Business & Economics Languages : en Pages : 0
Book Description
In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for 85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.
Author: Hugo Barreca
Author: Shane Greenstein
Author: Jay Conrad Levinson
Author: Carvalho, Luísa Cagica
Author: Susan Sweeney
Author: Jason R. Rich
Author: Ian Fillis
Author: Bob Regnerus
Author: Madeleine Kay
Author: Arnold Kling